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![Example 2 - Quora’s feed
● Training data = implicit + explicit
● Target function: Value of showing a story to a
user ~ weighted sum of actions: v = ∑a
va
1{ya
= 1}
○ predict probabilities for each action, then compute expected
value: v_pred = E[ V | x ] = ∑a
va
p(a | x)
● Metric: any ranking metric](https://image.slidesharecdn.com/strata-lessonslearned-160329172556/75/Strata-2016-Lessons-Learned-from-building-real-life-Machine-Learning-Systems-36-2048.jpg)
![Example 2 - Quora’s feed
● Training data = implicit + explicit
● Target function: Value of showing a story to a
user ~ weighted sum of actions: v = ∑a
va
1{ya
= 1}
○ predict probabilities for each action, then compute expected
value: v_pred = E[ V | x ] = ∑a
va
p(a | x)
● Metric: any ranking metric](https://crownmelresort.com/image.slidesharecdn.com/strata-lessonslearned-160329172556/75/Strata-2016-Lessons-Learned-from-building-real-life-Machine-Learning-Systems-36-2048.jpg)
Uploaded byXavier Amatriain
Strata 2016 - Lessons Learned from building real-life Machine Learning Systems
The document discusses various lessons learned from building machine learning systems, highlighting the balance between using more data versus better models, the importance of hyperparameter optimization, and the need for effective feature engineering. It emphasizes the utility of ensembles in model performance, the significance of implicit feedback, and the complexities of defining training data. Furthermore, it outlines the roles of data scientists and ML engineers in the innovation funnel, stressing the importance of collaboration in data-driven ML projects.
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Strata 2016 - Lessons Learned from building real-life Machine Learning Systems
- 1. LessonsLearned from building real-lifeMachine Learning Systems Xavier Amatriain (@xamat) www.quora.com/profile/Xavier-Amatriain 3/29/16
- 2.
- 3. Our Mission “To shareand grow the world’s knowledge” • Millions of questions & answers • Millions of users • Thousands of topics • ...
- 4. Demand What we careabout Quality Relevance
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- 7. More data orbetter models? Really? Anand Rajaraman: VC, Founder, Stanford Professor
- 8. More data orbetter models? Sometimes, it’s not about more data
- 9. More data orbetter models? Norvig: “Google does not have better Algorithms only more Data” Many features/ low-bias models
- 10. More data orbetter models? Sometimes, it’s not about more data
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- 12. Better models andfeatures that “don’t work” ● E.g. You have a linear model and have been selecting and optimizing features for that model ■ More complex model with the same features -> improvement not likely ■ More expressive features with the same model -> improvement not likely ● More complex features may require a more complex model ● A more complex model may not show improvements with a feature set that is too simple
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- 14. Hyperparameter optimization ● Automatehyperparameter optimization by choosing the right metric. ○ But, is it as simple as choosing the max? ● Bayesian Optimization (Gaussian Processes) better than grid search ○ See spearmint, hyperopt, AutoML, MOE...
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- 16. Supervised/Unsupervised Learning ● Unsupervisedlearning as dimensionality reduction ● Unsupervised learning as feature engineering ● The “magic” behind combining unsupervised/supervised learning ○ E.g.1 clustering + knn ○ E.g.2 Matrix Factorization ■ MF can be interpreted as ● Unsupervised: ○ Dimensionality Reduction a la PCA ○ Clustering (e.g. NMF) ● Supervised ○ Labeled targets ~ regression
- 17. Supervised/Unsupervised Learning ● Oneof the “tricks” in Deep Learning is how it combines unsupervised/supervised learning ○ E.g. Stacked Autoencoders ○ E.g. training of convolutional nets
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- 19. Ensembles ● Netflix Prizewas won by an ensemble ○ Initially Bellkor was using GDBTs ○ BigChaos introduced ANN-based ensemble ● Most practical applications of ML run an ensemble ○ Why wouldn’t you? ○ At least as good as the best of your methods ○ Can add completely different approaches (e. g. CF and content-based) ○ You can use many different models at the ensemble layer: LR, GDBTs, RFs, ANNs...
- 20. Ensembles & FeatureEngineering ● Ensembles are the way to turn any model into a feature! ● E.g. Don’t know if the way to go is to use Factorization Machines, Tensor Factorization, or RNNs? ○ Treat each model as a “feature” ○ Feed them into an ensemble
- 21. The Master Algorithm? Itdefinitely is the ensemble!
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- 23. Feature Engineering ● Mainproperties of a well-behaved ML feature ○ Reusable ○ Transformable ○ Interpretable ○ Reliable ● Reusability: You should be able to reuse features in different models, applications, and teams ● Transformability: Besides directly reusing a feature, it should be easy to use a transformation of it (e.g. log(f), max(f), ∑ft over a time window…)
- 24. Feature Engineering ● Mainproperties of a well-behaved ML feature ○ Reusable ○ Transformable ○ Interpretable ○ Reliable ● Interpretability: In order to do any of the previous, you need to be able to understand the meaning of features and interpret their values. ● Reliability: It should be easy to monitor and detect bugs/issues in features
- 25. Feature Engineering Example- Quora Answer Ranking What is a good Quora answer? • truthful • reusable • provides explanation • well formatted • ...
- 26. Feature Engineering Example- Quora Answer Ranking How are those dimensions translated into features? • Features that relate to the answer quality itself • Interaction features (upvotes/downvotes, clicks, comments…) • User features (e.g. expertise in topic)
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- 28. Implicit vs. Explicit ●Many have acknowledged that implicit feedback is more useful ● Is implicit feedback really always more useful? ● If so, why?
- 29. ● Implicit datais (usually): ○ More dense, and available for all users ○ Better representative of user behavior vs. user reflection ○ More related to final objective function ○ Better correlated with AB test results ● E.g. Rating vs watching Implicit vs. Explicit
- 30. ● However ○ Itis not always the case that direct implicit feedback correlates well with long-term retention ○ E.g. clickbait ● Solution: ○ Combine different forms of implicit + explicit to better represent long-term goal Implicit vs. Explicit
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- 32. Defining training/testing data ●Training a simple binary classifier for good/bad answer ○ Defining positive and negative labels -> Non-trivial task ○ Is this a positive or a negative? ● funny uninformative answer with many upvotes ● short uninformative answer by a well-known expert in the field ● very long informative answer that nobody reads/upvotes ● informative answer with grammar/spelling mistakes ● ...
- 33. Other training dataissues: Time traveling ● Time traveling: usage of features that originated after the event you are trying to predict ○ E.g. Your upvoting an answer is a pretty good prediction of you reading that answer, especially because most upvotes happen AFTER you read the answer ○ Tricky when you have many related features ○ Whenever I see an offline experiment with huge wins, I ask: “Is there time traveling?”
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- 35. Training a model ●Model will learn according to: ○ Training data (e.g. implicit and explicit) ○ Target function (e.g. probability of user reading an answer) ○ Metric (e.g. precision vs. recall) ● Example 1 (made up): ○ Optimize probability of a user going to the cinema to watch a movie and rate it “highly” by using purchase history and previous ratings. Use NDCG of the ranking as final metric using only movies rated 4 or higher as positives.
- 36. Example 2 -Quora’s feed ● Training data = implicit + explicit ● Target function: Value of showing a story to a user ~ weighted sum of actions: v = ∑a va 1{ya = 1} ○ predict probabilities for each action, then compute expected value: v_pred = E[ V | x ] = ∑a va p(a | x) ● Metric: any ranking metric
- 37. Offline testing ● Measuremodel performance, using (IR) metrics ● Offline performance = indication to make decisions on follow-up A/B tests ● A critical (and mostly unsolved) issue is how offline metrics correlate with A/B test results.
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- 39. 2D Navigational modeling Morelikely to see Less likely
- 40. The curse ofpresentation bias ● User can only click on what you decide to show ● But, what you decide to show is the result of what your model predicted is good ● Simply treating things you show as negatives is not likely to work ● Better options ● Correcting for the probability a user will click on a position -> Attention models ● Explore/exploit approaches such as MAB
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- 42. Distributing ML ● Mostof what people do in practice can fit into a multi- core machine ○ Smart data sampling ○ Offline schemes ○ Efficient parallel code ● Dangers of “easy” distributed approaches such as Hadoop/Spark ● Do you care about costs? How about latencies?
- 43. Distributing ML ● Exampleof optimizing computations to fit them into one machine ○ Spark implementation: 6 hours, 15 machines ○ Developer time: 4 days ○ C++ implementation: 10 minutes, 1 machine ● Most practical applications of Big Data can fit into a (multicore) implementation
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- 45. Data Scientists andML Engineers ● We all know the definition of a Data Scientist ● Where do Data Scientists fit in an organization? ○ Many companies struggling with this ● Valuable to have strong DS who can bring value from the data ● Strong DS with solid engineering skills are unicorns and finding them is not scalable ○ DS need engineers to bring things to production ○ Engineers have enough on their plate to be willing to “productionize” cool DS projects
- 46. The data-driven MLinnovation funnel Data Research ML Exploration - Product Design AB Testing
- 47. Data Scientists andML Engineers ● Solution: ○ (1) Define different parts of the innovation funnel ■ Part 1. Data research & hypothesis building -> Data Science ■ Part 2. ML solution building & implementation -> ML Engineering ■ Part 3. Online experimentation, AB Testing analysis-> Data Science ○ (2) Broaden the definition of ML Engineers to include from coding experts with high-level ML knowledge to ML experts with good software skills Data Research ML Solution AB Testing Data Science Data Science ML Engineering
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- 49. ● In data,size is not all that matters ● Understand dependencies between data, models & systems ● Choose the right metric & optimize what matters ● Be thoughtful about ○ your ML infrastructure/tools ○ about organizing your teams
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