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Own Your Consulting Niche with Stephanie Chandler
The document provides strategies for increasing website traffic and building online presence, emphasizing the importance of defining target audiences, creating valuable content, and establishing authority. It highlights various tools and platforms such as blogging, email marketing, and social media to engage potential clients and expand reach. The key message is to consistently produce relevant content and leverage community interactions for successful online marketing.
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Own Your Consulting Niche with Stephanie Chandler
- 1. Own Your Niche onthe Internet and Beyond Simple Strategies to Increase Website Traffic and Build Buzz Online Stephanie Chandler Twitter: @bizauthor
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- 3. David Newman Marketing forSpeakers & Authors
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- 9. What Do YouWant to Be Known For? 1. Define Your Target Audience 2. Identify Their Wants/Needs 3. Establish Your Authority 4. Become a Resource Get Ready to Step on to the Virtual Stage
- 10. Build a DazzlingWebsite • Clear target audience • Authoritative • Easy to navigate • Social media links • Email sign-up box • Freebies • Content! Impress Potential Clients
- 11. The Power ofBlogging • Great SEO • Build Your Audience • Media Potential • Content from Clients, Peers, Employees Your Secret Weapon
- 12. The Big Secret:Content • Articles/Blog Posts • Product Reviews • Industry News • How-to Tips • Case Studies • Interviews with Executives • Editorial Commentary • Enlist Peers, Clients, Employees Showcase Your Expertise
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- 14. Podcasts, Teleseminars, Webinars •Single events, series or conferences • Be a guest on other people’s programs • Host your own • Archive on your site • Distribute via iTunes Expand Your Reach
- 15. Information Products • SpecialReports • Whitepapers • Tips Sheets • Workbooks • Ebooks • Books • Self-Study Programs Give Away or Sell for Profit
- 16. Corporate Sponsors • Speaking •Spokesperson • Blogging • Site Ads • Give-Aways • Webinars • Twitter Chats • Event Sponsorship Want Access to Your Audience
- 17. Email Marketing • ConstantContact • iContact • Mail Chimp • Aweber It’s Not Dead!
- 18. Grow Your Audience •LinkedIn Groups • Facebook Groups • Meetup.com Tap into the Power of Community
- 19. Social Media Strategy WhatMost People Miss BLOG
- 20. Facebook Strategy Engage YourAudience
- 21. LinkedIn Strategy Find ProfessionalConnections
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- 23. Twitter Strategy Microblogging in140 Characters or Less
- 24. Plant Your Garden ThreeSeeds Each Day
- 25. The Possibilities areEndless! NonfictionAuthorsAssociation.com NonfictionWritersConference.com Twitter: @bizauthor & @NonfictionAssoc Thank YOU I Appreciate Your Time