Leveraging linked in

Leveraging linked in

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  Leveraging LinkedIn
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  01 What is LinkedIn& How Should I Use it? LinkedIn is a social media playground used to drive awa reness, leads, revenue, build relationships, achieve amb itions and further careers with the end goal being to reac h an audience - nurture and acquire, or to increase bran d awareness - by building your brand and shaping perce ptions about your business
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  10 Do • Regularly nurturerelationships • Turn off notifications when updating profile • Send welcome message to new connections • Make contact list open to connections • Even introduce connections to each other • Keep profile public in order to network • Connect with as many people possible • Respond to messages promptly
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  • Send spam,over-post or comment negativ ely • Post self-serving content in groups, • Ask people you don’t know for recommend ations or endorsements • Send messages to multiple people (without un-selecting other recipients being to see)
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  02 LinkedIn – Proctor& Gamble
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  02 LinkedIn – Marketo
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  02 LinkedIn – Coca-Cola
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  03 What to doand Why Tips You Need to Know • Hide activity while updating • Browse profiles anonymously • Create showcase pages • Use LinkedIn badges • Add LinkedIn to email signature • Join groups and participate professionally • follow clients and competition (build your base and know w hat’s • going on) • ask what business/product/field keywords the have - profil es are searchable and you want it to appear when client or customer or potential employer looks for you, 5-6 words/ph rases to add to profile (keywords - in profile, describe busin ess and products
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  06 Best LinkedIn Practices
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  05 LinkedIn Company Pagesand Followers - Relationships That Drive Results 5 steps to engaging followers on LinkedIn 5 steps to engaging followers on LinkedIn 1. Establish your presence 2. Attract followers 3. Engage followers 4. Amplify through the network 5. Analyze and refine
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  09 Mad Takeaways • Includea professional profile picture • Explain who are you and why are you are unique • Keep your profile public if you want to reach large r audience • Know who your contacts are before you add the m • Join groups to expand networks • Reuse and repurpose content • Stay active
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  DON’ T BEA STRANGER, KEEP IN TOUCH! (226) 444 -0437 c o nne c t @ m adhatte rte c h.c a @ MAR COMMTE CH @ MADHATTE R TE CH FACE BOOK.COM/MADHATTE R TE CH linkedin.com/company/mad - hatte r -te c hno lo gy -inc