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Practical Social Media Tips
The document provides practical tips for small businesses on effectively using social media platforms like Yelp, Facebook, Twitter, and LinkedIn to enhance marketing strategies. It emphasizes the importance of aligning social media activities with business goals, such as generating leads and managing reputation, while also encouraging authenticity in brand representation. Various platform-specific strategies are outlined to foster customer engagement and build brand visibility.
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Practical Social Media Tips
- 1. Practical Tips forUsing Social Media in a Small Business Anita Campbell Editor, Small Business Trends http:// smallbiztrends.com Twitter: @smallbiztrends
- 2. How to UseThese Tips Not a hard and fast formula Not every tip fits every situation – not everything will be right for you and your business My goal: trigger ideas
- 3. Align with BizStrategy Your “marketing needs” tell you which social activity to do. Goals: Generate leads? Increase brand awareness? Drive website traffic? Listen to your markets and customers? Develop expert status and authority? Reputation management? Other?
- 4. Yelp Very importantfor retail, hospitality, consumer services Respond to customer complaints Monitor quality issues Reputation management Use Business Owner’s Guide at www.yelp.com/business
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- 6. Facebook Unique mixtureof personal & biz Beyond the Personal Profile: Use Groups as a microcommunity; publicize events; discussions Use Fan Pages to establish microcommunity – some say overtaking Groups Advertising available App craze fading See www.facebook.com/advertising
- 7. Facebook – BusinessPages
- 8. Twitter Combination ofbroadcasting & 1-to-1 Fast intimate way to connect with customers and public – relationship builder! Customer support channel – “listen” Develop brand visibility Announce specials Drive traffic to a blog
- 9. Twitter – Personalize,Engage!
- 10. LinkedIn Great forcorporate market and job hunters Go beyond the profile Ask and answer questions to display expert status, drive traffic Start or join a Group See www.linkedin.com/answers
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- 13. Voting Sites –Digg, Tip’d Build traffic to your website Great if you have blog content Submit your content Be a good social citizen and vote for others’ content Discover content for newsletters and your own blog See www.bizsugar.com for SMB site
- 14. Voting Sites -bizSugar
- 15. Bonus Tip BeAuthentic! Distinguish yourself from the bots and fake accounts and spammers Be YOU! There’s only one YOU
- 16. What else wouldyou like to know?
- 17. Thank you! AnitaCampbell http:// smallbiztrends.com Twitter: @smallbiztrends
Editor's Notes
- #6 Go to: http://www.yelp.com/business