IT/IS Use by LinkedIn for Global  Professional Networking Rana Zeine, MD, PhD Manager Scholarship Subgroup  Higher Education Teaching & Learning IS 535 Keller Graduate School of Management
Premier site for professional networking Public Firm IPO May 2011 Meet industry professionals, 100 million users Stay connected to colleagues Online discussion forum Database for job seekers and recruiters IT infrastructure to process massive data daily  Holmes (8-2010).  LinkedIn’s Data Infrastructure.  Beyond Search.  Retrieved from http://arnoldit.com/wordpress/2010/08/17/linkedins-data-infrastructure PROFESSIONAL E-NETWORK
2002 Concept of professional social network 5 founders: Reid Hoffman, Allen Blue,  Jean-Luc Vaillant, Eric Ly, Konstantin Guericke LinkedIn went live May 2003 4500 members by the end of the month First external investor in less than 6 months 2005 launched jobs & paid subscription services Wilson (2010).  A Brief History of LinkedIn: The Rise of Online Business Networking.  Knol.  Retrieved from http://knol.google.com/k/stephen-wilson/a-brief-history-of-linkedin/qkgetcb5gnql/16# HISTORY OF LINKEDIN
Image, Occupation, Location  Summary: Goals, Biography Experience: Positions, Roles, Accomplishments Certifications Publications: Authors, Titles, Abstracts Education: Institutions, Activities, Awards Connections, Websites, Public Profile URL Interests, Groups, Personal Information  PROFESSIONAL PROFILE LinkedIn   Display with Hyperlinks
Skills, Presentations  Courses, Test Scores, Languages, Organizations  Projects & Teamspaces, Events, Workspaces  Blog Link, Box.net Files, E-Bookshelf, Reading List Lawyer Ratings, Legal Updates Travel, Polls, Real Estate  Applications, Tweets, WordPress  Logos of Groups ENHANCED LINKEDIN PROFILE
http://www.linkedin.com/groups GROUP DISCUSSIONS HETL SCHOLARSHIP SUBGROUP
Manager’s Capabilities Post New Discussion Questions Approve/Reject New Members Approve/Reject Comments Move Submissions to Promotions or Job Board  Send Message to those Requesting to Join Make/Read Notes shared by Managers Alphabetical List of Members  MANAGING GROUPS  MODERATING DISCUSSIONS
Open Source Relational Database Management Systems: Hadoop replaced Oracle & MySQL Offline storage of vital data, Online/Offline cycle  Products: Search, People you may know, social graph services, job matching, collaborative filtering 120 billion relationships scored per day 16TB intermediate data Machine learning model to predict probabilities Bloom filter’s for approximate filtering joins Kreps (2010).  Data Applications and Infrastructure at LinkedIn Hadoop Summit.  Retrieved from http://www.slideshare.net/ydn/6-data-applicationlinkedinhadoopsummmit2010 IT INFRASTRUCTURE
Real-time search indexing (Bobo), Live Updates Faceted Navigation Integration (Zoie) Personalized, Networking Integration, Multilingual Workflow (Azkaban), Key/Value Storage (Voldemort) Structured and Unstructured Information Contextual Query Segmentation & Classification Name Spellcheck Fully Distributed (Sensel), Partitioned (Norbert) Horizontally & Hierarchically Scalable Wang & Matsuda (1-2010).  LinkedIn search: a look beneath the hood.  Retrieved from http://thenoisychannel.com/2010/01/31/linkedin-search-a-look-beneath-the-hood/ People Search Infrastructure
Job Seeker Badge, Featured Applicant OpenLink Messages, Who Viewed Profile  Job Seeking Webinar, Salary Information Job Matching
See Expanded Profiles, Profile Stats Reference Search, OpenLink Messages FINDING BUSINESS CONTACTS
Revenues $161.4 million in 2010 Instant access to professionals worldwide Stimulate Economy: innovation and collaboration Facilitate career advancement Public profile, new accomplishments, references Apply for jobs, get contacted by recruiters Launched news service  LinkedIn Today  for different sectors to encourage user participation Yadav (3-2011).  LinkedIn reaches 100 million users, but how many are coming back ?  VentureBeat.   Retrieved from http://venturebeat.com/ /03/22/linkedin-reaches-100-million-users-but-how-many-are-coming-back/ IMPACT & IMPLEMENTATION

Zeine 2011 LinkedIn Use of Information Technology for Global Professional Networking

  • 1.
    IT/IS Use byLinkedIn for Global Professional Networking Rana Zeine, MD, PhD Manager Scholarship Subgroup Higher Education Teaching & Learning IS 535 Keller Graduate School of Management
  • 2.
    Premier site forprofessional networking Public Firm IPO May 2011 Meet industry professionals, 100 million users Stay connected to colleagues Online discussion forum Database for job seekers and recruiters IT infrastructure to process massive data daily Holmes (8-2010). LinkedIn’s Data Infrastructure. Beyond Search. Retrieved from http://arnoldit.com/wordpress/2010/08/17/linkedins-data-infrastructure PROFESSIONAL E-NETWORK
  • 3.
    2002 Concept ofprofessional social network 5 founders: Reid Hoffman, Allen Blue, Jean-Luc Vaillant, Eric Ly, Konstantin Guericke LinkedIn went live May 2003 4500 members by the end of the month First external investor in less than 6 months 2005 launched jobs & paid subscription services Wilson (2010). A Brief History of LinkedIn: The Rise of Online Business Networking. Knol. Retrieved from http://knol.google.com/k/stephen-wilson/a-brief-history-of-linkedin/qkgetcb5gnql/16# HISTORY OF LINKEDIN
  • 4.
    Image, Occupation, Location Summary: Goals, Biography Experience: Positions, Roles, Accomplishments Certifications Publications: Authors, Titles, Abstracts Education: Institutions, Activities, Awards Connections, Websites, Public Profile URL Interests, Groups, Personal Information PROFESSIONAL PROFILE LinkedIn Display with Hyperlinks
  • 5.
    Skills, Presentations Courses, Test Scores, Languages, Organizations Projects & Teamspaces, Events, Workspaces Blog Link, Box.net Files, E-Bookshelf, Reading List Lawyer Ratings, Legal Updates Travel, Polls, Real Estate Applications, Tweets, WordPress Logos of Groups ENHANCED LINKEDIN PROFILE
  • 6.
  • 7.
    Manager’s Capabilities PostNew Discussion Questions Approve/Reject New Members Approve/Reject Comments Move Submissions to Promotions or Job Board Send Message to those Requesting to Join Make/Read Notes shared by Managers Alphabetical List of Members MANAGING GROUPS MODERATING DISCUSSIONS
  • 8.
    Open Source RelationalDatabase Management Systems: Hadoop replaced Oracle & MySQL Offline storage of vital data, Online/Offline cycle Products: Search, People you may know, social graph services, job matching, collaborative filtering 120 billion relationships scored per day 16TB intermediate data Machine learning model to predict probabilities Bloom filter’s for approximate filtering joins Kreps (2010). Data Applications and Infrastructure at LinkedIn Hadoop Summit. Retrieved from http://www.slideshare.net/ydn/6-data-applicationlinkedinhadoopsummmit2010 IT INFRASTRUCTURE
  • 9.
    Real-time search indexing(Bobo), Live Updates Faceted Navigation Integration (Zoie) Personalized, Networking Integration, Multilingual Workflow (Azkaban), Key/Value Storage (Voldemort) Structured and Unstructured Information Contextual Query Segmentation & Classification Name Spellcheck Fully Distributed (Sensel), Partitioned (Norbert) Horizontally & Hierarchically Scalable Wang & Matsuda (1-2010). LinkedIn search: a look beneath the hood. Retrieved from http://thenoisychannel.com/2010/01/31/linkedin-search-a-look-beneath-the-hood/ People Search Infrastructure
  • 10.
    Job Seeker Badge,Featured Applicant OpenLink Messages, Who Viewed Profile Job Seeking Webinar, Salary Information Job Matching
  • 11.
    See Expanded Profiles,Profile Stats Reference Search, OpenLink Messages FINDING BUSINESS CONTACTS
  • 12.
    Revenues $161.4 millionin 2010 Instant access to professionals worldwide Stimulate Economy: innovation and collaboration Facilitate career advancement Public profile, new accomplishments, references Apply for jobs, get contacted by recruiters Launched news service LinkedIn Today for different sectors to encourage user participation Yadav (3-2011). LinkedIn reaches 100 million users, but how many are coming back ? VentureBeat. Retrieved from http://venturebeat.com/ /03/22/linkedin-reaches-100-million-users-but-how-many-are-coming-back/ IMPACT & IMPLEMENTATION