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Linkedin Tips
- 1. FREE TO DOWNLOAD Sign-upon the right to get this presentation and the 3 companion ebooks Click the button to View this in full screen.
- 2. Seven reasons whypeople use Linkedin
- 3. CONSULTANT 1. Connect withprospects and raise awareness of experience and services
- 4. MARKETERS 2. Announce newproduct launches or new service offerings
- 5. SALESMAN 3. Research onprospects prior to connecting
- 6. JOB HUNTERS 4. Expandtheir connections as prospective future employers
- 7. 5. Build awarenessof their start-up and to feed the sales funnel
- 8. 6. Reach outto new prospects and stay at the front of customers’ minds
- 9. BIG BUSINESS SURVIVAL 7. Market positioning and raise awareness of new products and service offerings
- 10. Did you spotthese key words?
- 11. And did youspot what’s missing?
- 12. Yep. Not asingle mention of selling
- 13. How do Ido this stuff then?
- 14. Clue But before Igive the solution …
- 15. The following areNOT discussions and they will simply lead to: • You being removed and blocked from Linkedin groups (if the group is well managed) • The group withering and die (if badly managed) because members are fed up with all the ‘push’ promotion. It’s like killing the golden goose.
- 16. This is sellingand promoting
- 17. This is tryingto increase traffic to your blog/website
- 18. This is justout and out spamming and disregarding all etiquette.
- 19. o networking 6 common mistakes and examples
- 20. Mistake 1: Givingconsumption instead of nutritional content INFORMATION is LOW VALUE because it’s fast, free and flat. INSIGHT is HIGH VALUE. But many people are fearful of sharing.
- 21.
- 22. Mistake 2: Treatingthe social network as a captive audience Stop focusing on self It’s not what’s in it for me But what’s in me for you
- 23.
- 24. Mistake 3: Whyshould anyone listen to you? How are you going to grab and keep their attention?
- 25.
- 26. Mistake 4: Makingit difficult for people to buy you Don’t’ use complex words for comments and discussions. Not being who you are (authenticity) http://xkcd.com/386/
- 27.
- 28. Mistake 5: Notrewarding customer loyalty
- 29. EXAMPLE This discussion attracted1000+ comments but this guy never came back in
- 30. Mistake 6: Sellingtoo soon (spam) and losing touch SELF-DESTRUCT BUTTON Use only if you really don’t want to build It can take up to 7 meaningful relationships contacts before on LinkedIn someone buys Don’t blow them away with your first interaction
- 31. EXAMPLE The easy wayto manage your sales efforts. We will change the way you look at sales and profit development forever. Use insight to drive performance. Find out where your company profits come from; what …
- 32. Posting a linkto your blog may be
- 33. BUT is 1. People get turned off. 2. They perceive it as a cheap stunt (spam) to drive traffic to your blog (irrespective of your genuine intention) 3. They don’t like to be taken away from the Linkedin site.
- 34. Don’t automatically hit the button Spend a little time to adapt your blog article into a proper Linkedin discussion. WHY DO THIS? One great reason
- 35.
- 36. 140,000 TED groupmembers get a weekly digest email. Linkedin Groups get through to 140,000 subscriber? A Does your blog well crafted and managed discussion by you DOES! Linkedin Groups Henrietta asked a question. What if this was your insightful article?
- 37. The solution issimple but NOT simplistic
- 38. Attention Grabbing Engaging Discussions
- 39. 3 x FREEdownloads to help you Why Do Some Headlines Fail? 101 Great Networking Tips Proven headlines that work
- 40. Make your discussionscount FREE Download Why do some headlines fail? • Why headlines go wrong • Psychological triggers that gets attention • 3 simple steps to write consistently great headlines
- 41. Make your connectionscount FREE Download Linkedin discussions that work • Example discussion headlines that grab attention • Example discussion content that attract comments and raise your Linkedin profile
- 42. Make your connectionscount FREE Download 101 Great Networking Tips • The 10 fundamentals to being an influential networker • The 10 new ground rules to get to know people • Step-by-step action plan to build great primary connections
- 43. Get this presentation it’sthree companion eBooks, as well as access to our free video series. Please sign-up on the right.