Downloaded 30 times
More Related Content
Similar to How to build the next Facebook
How to build the next Facebook
- 1. How to build thenext Facebook A step by step guide to build the web- & mobile apps of tomorrow allan@blossom.io @allanberger
- 2. Content Intro How to build the next Facebook Customer Lifecycle Recap Books Q&A How to build the next Facebook
- 3. Intro Vienna University of Technology Startup (MyCarMovie) Agencies High Traffic Facebook Apps Web-‐ & Mobile sites Own company: blossom.io How to build the next Facebook
- 4. Intro USA Trip Visited Facebook -> Great development process Will you build the next Facebook? How to build the next Facebook
- 5. Facebook Today 800+ million acSve users Messaging, News, Gaming, Movie Trailers $3.7 billion revenue in 2011 How to build the next Facebook
- 6.
- 7. Facebook - 8yrs ago
- 8. Ship early Build somethingquickly (Prototype) Minimum Viable Product (MVP) Get feedback earlier How to build the next Facebook
- 9.
- 10. Ship often Ship assoon as a feature is ready Get continuous feedback Roll back a version quickly How to build the next Facebook
- 11. Focus Focus on themost important problems Low hanging fruit: Improve what works Sounds simple, but most companies waste a lot of time How to build the next Facebook
- 12.
- 13.
- 14.
- 15.
- 16. Be bold Make bolddecisions, even if wrong sometimes No risks -> No learning Building great things means taking risks How to build the next Facebook
- 17. Be bold Trust yourgut feeling: Real Identity
- 18. Be bold Trust yourgut feeling: Timeline
- 19. Be bold Trust yourgut feeling: Acquired Friendfeed (small company) Brad Taylor was hired as CTO of Facebook How to build the next Facebook
- 20. Be open Share moreinformation -> better decisions -> greater impact Communication is a key factor Facebook: Hackathon (Chat, Timeline, Video) How to build the next Facebook
- 21. Customer Lifecycle Acquisition – What channels do users come from? Activation – What % had a "happy" initial experience? Retention – Do they come back? Referral – Do they like it enough to tell friends? Revenue – Do they Pay? How to build the next Facebook
- 22. Customer Lifecycle Dave McClure 500Startups Tells teams to think about it Pirate Metrics How to build the next Facebook
- 23. Aquisition Channels, Channels, Channels (Newsleers, Blogs, Campaigns, …) Facebook now: mouth-‐to-‐mouth, brands, media Facebook earlier: mouth-‐to-‐mouth (Harvard) How to build the next Facebook
- 24. Activation Provide great iniSal experience/ smooth onboarding Make your product aracSve / show your value Values of Facebook: Easily get in touch with friends, classmates, network updates … How to build the next Facebook
- 25. Retention Get your customers back! Remind them why you are valuable to them (Email, Personal Updates) Facebook: Magic Number 10 How to build the next Facebook
- 26. Referral Will people tell their friends? Provide great app experience Only happy customers will refer you How to build the next Facebook
- 27. Referral 1 invite = 250 MB Free
- 28. Referral Rate aeer you had a great experience
- 29.
- 30. Revenue MoneSzaSon Models eBook 1 Sme payment SpoSfy SubscripSon / Recurring Payment Facebook Partners (Ads, Gaming) How to build the next Facebook
- 31. Recap Ship early –> Learn early How to build the next Facebook
- 32. Recap Ship often -> Learn often How to build the next Facebook
- 33. Recap Focus on what matters How to build the next Facebook
- 34. Recap Think about the Customer Lifecycle How to build the next Facebook
- 35. Books The Lean Startup Eric Ries Running Lean (2nd Edition) Ash Maurya The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits Designed for use Lukas Mathis How to build the next Facebook
- 36. Workshop Metrics for Pirates How to build the next Facebook
- 37. MVP Example Apple Appstore:highlight Website: http://highlig.ht/ How to build the next Facebook
- 38. Thank you. Questions? @allanberger allan@blossom.io http://www.blossom.io How to build the next Facebook