Downloaded 10 times
Uploaded byMichael Ginsburg
How to make your website an effective business tool in 2016
Este webinar, presentado por Michael Ginsburg, enseñará cómo hacer que un sitio web sea una herramienta de negocio efectiva, cubriendo características esenciales y métodos para implementarlas. Los participantes aprenderán sobre el uso de WordPress y recibirán asistencia para mejorar su presencia en línea. También se ofrecerá una consulta gratuita y un curso estructurado de 12 semanas para ayudar a los propietarios de pequeñas empresas a establecer una presencia profesional en línea.
More Related Content
Similar to How to make your website an effective business tool in 2016
How to make your website an effective business tool in 2016
- 1. Presented by: MichaelGinsburg MG Web Design & Social Media http://michaelginsburg.info Make your website An EFFECTIVE business tool
- 2. Reasons to stickaround till the end of this webinar 1. You’ll learn which features you need to have on your website in order to make it an effective business tool. 2. You’ll learn how to add these features to your existing website or incorporate them from the get-go into a new website. 3. You’ll get ALL your questions answered! The Q&A session will go for as long as you want it to. 4. There will be a nice bonus on offer for you which I have never offered before (and probably will never offer again!).
- 3. Who Am Iand what qualifies me to talk to you? I have a professional background in IT & Management consulting After almost 15 years working in the corporate world, I just had enough of the stress and long hours and decided to start my own online business. With my background, I thought it would be a “walk in the park”. Boy, was I wrong! I spent years doing the ‘trial and error’ thing trying to figure things out before realising that: “a website is not a billboard, it’s a business tool!” Once I realised that, I was able to transform my first online venture into a thriving community serving thousands of people while generating decent revenue. I don’t want to see other small business owners wasting years on trying to
- 4. My first onlinesuccess - Spending Hacker
- 5. Some work Idid for clients
- 6. The NUMBER 1mistake people make with their website
- 7. Not collecting emailsfrom website visitors Most people who visit your website will never come back (and not necessarily because you did a bad job!) Email allows you to communicate directly with prospects and customers without having to rely on Facebook (and their algorithm which changes almost on a daily basis) or on ranking on the first page of the search results. 66% of people who have an active email address check it several times a day with 13% out of those checking their email every hour or even more. An email database gives you the ULTIMATE level of flexibility & control in your business
- 8. The ONLY platformyou should consider for your business website
- 9. WordPress or bust! NEVERuse a proprietary platform like Weebly or Wix, especially if it bundles the website software and hosting together. WordPress is not only completely free but also ‘open source’ which means no one entity, person or corporation own it. You can choose your hosting company and also easily transfer your website to another host if your existing one is not good enough! No other website platform offers you the same level of flexibility and ease of use. WordPress powers more than a quarter of the web (including the websites of NASA & CNN) and is supported by a massive
- 10. The features youneed to have on your website to generate sales & leads
- 11. The 7 featuresof an EFFECTIVE website in 2016 1. Responsive design - most of your visitors will open your website on their smartphone. Your website needs to automatically adjust to fit any screen size. 2. Location Map - make it easy for them to find your premises without having to search. 3. Make your phone number clickable - so that they can dial it easily instead of having to copy and paste on their phones. 4. Have a contact form - make it easy for them to email you without having to open their email app and copy & paste your email address (but still make your email address clickable!) 5. Opt-in box or even a dedicated page - this has one mission only: convince them to give you their email address and agree to receive future communication. 6. Make it easy for them to follow you on social media without having to leave your website
- 12. How can YOUimplement these features on YOUR website?
- 13.
- 14. How to havea responsive design on your website? First and foremost: Use WordPress! Choose a website template (or ‘theme’ as is the more common terminology) which is designed to be responsive There are thousands of completely free themes and even more paid (or ‘commercial’) themes to choose from. You can easily make your website look unique and different than any other website (even if the other website uses the same theme) while also being
- 15.
- 16. How to adda location map to your website? Did you know that Google allows anyone to embed locations from their maps on their own website free of charge? There are hundreds of free plug-ins (software which adds functionality to your WordPress site) that allow to easily show a location map of your business and its surroundings on your website. Many WordPress themes also support that ‘out of the box’ so no extra plugin is even needed. Amongst the free plugins that offer this feature are the ‘Contact Info widget’ of JetPack and the Stellar Places
- 17.
- 18. How to makephone numbers clickable on your website? You need to set your phone number as a special kind of link or you can use a free Plugin like Speed Contact Bar or Mobile Contact Bar. Some Themes also have built-in support for that feature.
- 19.
- 20. How to adda contact form to your website? People will be able to type their message directly on your website instead of in an email. You will get their message instantly delivered to you via email and will be able to reply to them directly. You can also add protection from spammers using the free reCaptcha tool from Google. You can easily add contact forms to your website using free plugins like JetPack contact form, Contact Form 7, Tawk.to & Secure contact form (which allows them to also include files as attachments).
- 21. Autoresponder email software+ opt-in boxes or page
- 22. How to addopt-in boxes to your website Email marketing is permission-based which means people need to give you their explicit permission to send them emails before you can do so. Without it, you’re breaking the law! This permission is called an ‘opt-in’. An opt-in box or form on your website is where people enter their email (and other details you may need) in return for something you give them (report, course, discount etc). There are HUNDRED of plugins that allow you to create such opt-in boxes or forms (both free & paid). Amongst the free ones, my favourite is Rapidology and amongst the paid ones are MailMunch (which also has a
- 23. You can getstarted with email marketing for FREE! Your first 2000 subscribers are free but you don’t get autoresponders and can’t send more than 12K emails a month. Get started for free. Your first 2000 subscribers are free and you get access to Autoresponders but there is a bit of setup involved. However, as a self-hosted solution, it is the only tool which gives you 100% control over your email database. Get started for free. Your first 1000 subscribers are free and you get access to all the features and no sending limits. Pricing is much better than MailChimp once you do start paying! Get Started for free.
- 24. Encourage people tofollow you on Social Media
- 25. How to addsocial media follow boxes to your website You can get people to follow you on various social media platforms in one click without ever having to leave your website and go to that social media platform itself. All that is needed is for them to be already logged into that social media platform on their desktop or mobile. All the major social media platforms offer this feature: Facebook, Twitter, Pinterest, Google+, YouTube and now even Instagram. There are many free plugins that allow you to add such follow boxes to your website. My personal favourites are JetPack for Facebook, Twitter & Google+, Google for Wordpress for YouTube (can also be used for Google+ follow box) , Add Pinterest Follow for Pinterest and
- 26.
- 27. How to addCall-to-actions to your website? Every page on your website should aim for visitors to do something there. That “something” can be: email opt-in, make a purchase, download a brochure, get in contact with your business or follow you on social media. This is called a “Call to Action” and ideally, you should have only one per page (so that you don’t confuse people) A ‘call to action’ can be an opt-in box, a contact form, a buy button, a download link or a social media follow box. I’ve already covered how to create an opt-in box, a contact form and a social media follow box. For selling thing through your website, you can use anything from
- 28. How about ifyou could implement all these improvements yourself without having to pay thousands to a web designer or developer?
- 29. How about ifyou could do all that even if you have ZERO experience or prior knowledge?
- 30.
- 31. What is it? A12 week structured program teaching you how to build a professional online presence from scratch.
- 32. Who is itfor? It’s for any small business owner who has a computer and Internet connection and wants to have a professional online presence for their business. If you can use a Word Processor like Microsoft Word than you already have all the ‘prior knowledge’ you’ll need (yes, really!)
- 33. What will youlearn? How to build an effective website for your business using WordPress? How to make sure your business gets found on Google? How to easily build an online store on your website and sell both digital and physical products without having to pay a cent for the privilege? How to build an email database of prospects and market to them effectively & ethically? How to gain exposure for your business through social media platforms like Facebook, LinkedIn and Pinterest?
- 34. What do youget? 1. 12 easy-to follow video lessons (delivered one at a time to make sure you don’t get overwhelmed) + weekly ‘to do’ list and optional further reading. 2. Ongoing support via weekly ‘office hours’ and a dedicated Facebook group (coming soon!). 3. You can email me questions any time and replies are guaranteed within 1-2 business days. 4. Lifetime access to all the course material (including any future updates) for no extra charge. 5. 20% discount on all my web design services for 12 months from course
- 35. All this forjust A$295 (that’s US$220/£168/€200)
- 36. The Special bonus! Whetheryou already have an existing online presence or you are going to build one throughout this training program, you will get a 1-on-1 detailed consultation with me FREE OF CHARGE in which I will review and critique your existing setup and provide a written report on potential areas of improvement and how to achieve them (including recommended tools). This normally costs $247 (with the price going up soon to $497) But you get it for no extra charge when you purchase the “Online Presence Accelerator” program within the next 7 days only.
- 37. Presented by: MichaelGinsburg MG Web Design & Social Media http://michaelginsburg.info Q & A time Any Questions?