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LinkedIn Presentation
This document provides an overview of how to effectively use LinkedIn for job searching and networking. It recommends developing a professional personal brand and profile, researching companies and connections, joining relevant groups, applying directly to jobs posted on LinkedIn, and expanding your network by connecting with second-degree connections at companies of interest to access hidden job opportunities. The key is treating LinkedIn like a lifelong project and networking tool, not expecting overnight results, and focusing on gradual, step-by-step progress in engaging with the platform.
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LinkedIn Presentation
- 1. Eric Pye Career Advisor CMAAlberta / CPA Alberta Joint Venture Effective Job Search Techniques JOB SEARCH AND NETWORK WITH LINKEDIN
- 2. • Develop yourpersonal “brand” (brand = reputation) • Research: • Corporate pages and groups • Online networking: • Keep updated on people you know, and make new connections Why should you use LinkedIn?
- 3. • 332 millionusers, 10 million in Canada (Nov. 2014) • 40% users access LinkedIn daily (Jul. 2013) • 47% LinkedIn visits via mobile (Q3, 2014) • 4 million corporate pages (Q3, 2014) • Most popular features: People You May Know, Groups LinkedIn Facts
- 4. • LinkedIn isa PROFESSIONAL network • LinkedIn ≠ Facebook (although they look similar) • Careful about personal opinions – don’t “vent” • Don’t expect to be headhunted, but… • 19/20 of recruiters “vet” job candidates on LinkedIn • LinkedIn ≠ Networking (it’s a networking TOOL) Things to Remember
- 5. • Your Profile •Home Page • Connecting • Groups • Job Search • Expanding your Network Overview
- 6. Your Profile BANNER: PROFESSIONALPHOTO & TAILORED HEADLINE Photo: Headshot in professional attire with plain background. Profiles with photos get 11x more views. Banner: Focus on positives. Highlight specialties, and avoid sad- sack terms like “in transition” or “looking for new opportunities.”
- 7. Your Profile SUMMARY: YOURSPECIALTIES, EXPERIENCE & SKILLS Summary: Your value proposition (or the problem you solve), experience and training, and call to action. Guidelines: 1st person (3rd person is creepy). Use plain English, and key words for searchability and impact.
- 8. Your Profile JOB DESCRIPTIONS:CURRENT JOB (DETAILED) Comprehensive: 6-10 bullets with similar level of information as your resume. Give a clear idea of where you’re at in your career, and the kind of duties you’re comfortable with.
- 9. Your Profile JOB DESCRIPTION:PAST JOBS (LESS DETAIL, RECOMMENDATIONS) Bare Bones: Job title, employer, dates, recommendations. Motivate Contact: Encourage others to connect and find out more by keeping an element of mystery.
- 10. Your Profile SKILLS: HIGHLIGHTABILITIES Get found: Skills are searchable. Include technical, soft and I.T. Ranking: Endorsements from connections get you ranked higher.
- 11. Edit Your Profile EASYTO ACCESS: JUST HOVER OVER ITEMS IN PROFILE PAGE
- 12. Edit Your Profile CONTACTDETAILS HELP OTHERS REACH YOU Privacy worries?: Create a LinkedIn-specific email that can be changed if needed. Leave other contact info blank.
- 13. Edit Your Profile PERSONALIZEYOUR LINKEDIN URL (PROFILE ADDRESS) Make yourself easy to find: The standard URL ends with a string of numbers. Personalize your LinkedIn address with some combination of your name, and add this link to your resume.
- 14. Edit Your Profile ADDSKILLS: SHOWCASE YOUR ABILITIES Standards: When adding, choose from suggestions in drop-down.
- 15. Edit Your Profile RE-ORDERSKILLS: PRIORITIZE YOUR ABILITIES Highlight: Give priority to (and raise profile of) relevant skills.
- 16. Your Home Page •A one-stop “hub” for communication • Similar to the Facebook home page • Updates from contacts • Job opportunities (based on skills and work experience) • See who’s looked at your profile, and suggestions for people you may know
- 17. Your Home Page HEADER:NAVIGATION, UPDATES, CREATE CONTENT
- 18. Your Home Page WHOLOOKED AT YOUR PROFILE
- 19. Your Home Page GETUPDATED: COMMUNICATION, CONNECTION REQUESTS, PYMK
- 20. Your Home Page SEEPEOPLE YOU MAY KNOW How easy is it to find people you know without a picture? Selected based on common connections, skills, job titles.
- 21. Your Home Page GETUPDATED: SHARED NEWS, SUGGESTED JOBS
- 22. Connecting • Connect withpast colleagues, classmates and teachers • Connect after a networking meeting or course • Connecting has several advantages: • Access to your contact’s network • Updates on your home page • Endorsements and recommendations • Up-to-date contact details
- 23. Connecting FIND A BUSINESSCONTACT ON LINKEDIN Search Bar: Input what/who you want. Results in drop-down. Categories: Results under Connections, Organizations, Groups… Profile photo: Helps people recognize they have the right person.
- 24. Connecting CONNECT OR FOLLOWFROM YOUR CONTACT’S PROFILE PAGE How you’ll connect: Follow influencers without connecting (you receive updates on your home page). Connect with those you wish to maintain 2-way communication.
- 25. Connecting THE CONNECTION WINDOW& DEFAULT MESSAGE This is the default connection request message. YOU won’t want spam requests from strangers. So don’t “spam” others.
- 26. Connecting TAILOR YOUR CONNECTIONREQUEST A better way to connect: Give context to your connection and be specific with your “ask.”
- 27. Connecting • CAUTION! • Thisis IMPORTANT… • Be careful about connecting using your smartphone • The LinkedIn mobile app now allows you to personalize your connection request, BUT it’s not the default setting (and it only works for 2nd- and 3rd-degree connections). • To personalize, first go to the person’s profile page and…
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- 30. Groups • Build andmaintain your reputation: • Ask questions and learn from other group members • Share info and articles, get known as credible source • Find out about professional networking events • Connect with other group members
- 31. Groups FIND GROUPS INTHE “INTERESTS” MENU
- 32. Groups JOIN GROUPS RELATEDTO YOUR INTERESTS
- 33. Groups POSTS FROM GROUPMEMBERS APPEAR ON YOUR HOME PAGE See the original on the Group Page: Click the title to open the original post and get more details.
- 34. Groups ORIGINAL POST ONGROUP PAGE Posts often include links to external content (articles, info- graphics, etc.) There are multiple options for interacting with the poster.
- 35. Groups INTERACTING WITH GROUPMEMBERS Options: Like or comment on the post, follow an individual member, or REPLY PRIVATELY WITHOUT BEING CONNECTED!
- 36. Groups ANOTHER WAY TOMESSAGE GROUP MEMBERS On the group homepage, select Members list from the menu. Note: Up to 15 messages per month to members outside your network (all groups). Must be a group member for 4+ days.
- 37. Groups ANOTHER WAY TOMESSAGE GROUP MEMBERS Scroll or search for contact. Then, select “Send Message.”
- 38. Groups ANOTHER WAY TOMESSAGE GROUP MEMBERS Complete your message as you would to a connection.
- 39. Job Search • Jobsearching on LinkedIn is convenient: • Find jobs and research companies • Connect with recruiters • Apply for jobs directly
- 40. Job Search ENTER AJOB TITLE OR TOPIC IN THE SEARCH BAR
- 41. Job Search USE FILTERINGOPTIONS, AND CLICK LINKS FOR DETAILS
- 42. Job Search DETAILED JOBPOST, RECRUITER DETAILS, APPLY DIRECTLY Cool Features: Apply for the job directly through LinkedIn, see who the recruiter is, and potentially connect with him/her.
- 43. Job Search SEE HOWYOU’RE CONNECTED ON THE RECRUITER’S PROFILE Click through to the recruiter’s profile. See how you’re connected. Ask your contact for an introduction before you apply.
- 44. Job Search APPLY DIRECTLY,UPLOAD RESUME & COVER LETTER
- 45. Expanding your Network •Coffee meetings (informational interviews) are important for research, and for developing a strong reputation • The majority of jobs available today haven’t been advertised • Networking exposes you to the hidden job market: • Impress with your attitude and creativity • Get notified by contacts when new positions are posted • Get referred/introduced by your contacts • Overcome unspoken concerns (employment gaps, age, language, lack of experience) and bypass ATS
- 46. Expanding your Network •You need to meet and impress the people who influence recruiting decisions • LinkedIn can help: • Find out who works in roles that interest you • Learn how you’re connected to those people • Leverage your contacts by asking for introductions • Use coffee meetings to learn more about the organization and department, and the best way to get hired
- 47. Expanding your Network STARTWITH A COMPANY YOU WANT TO WORK FOR
- 48. Expanding your Network RESEARCHON THE CORPORATE PAGE
- 49. Expanding your Network FINDOUT HOW YOU’RE CONNECTED TO THE COMPANY 1st degree: You know someone. Meet them! 2nd degree: Someone you know knows them. Click the number to discover who can help you, and how you can get introduced!
- 50. Expanding your Network CHECKYOUR 2ND-DEGREE CONNECTIONS Filter by location. Search for related job titles and departments.
- 51. Expanding your Network FINDOUT WHO CAN INTRODUCE YOU When you discover someone worth speaking to, see who your shared connections are, and who can best introduce you.
- 52. Expanding your Network HiKathy, I saw on LinkedIn that you know Sunil Mahashabde at Suncor. I’m wondering if you would introduce me. I’d like to learn a bit about Suncor and their recruiting department. If you can make an introduction, please let Sunil know that I’ll only need about 15-20 minutes of his time. I’m happy to meet anywhere convenient for him, and coffee’s on me. Looking forward to hearing back from you. Regards, Eric ASK YOUR CONTACT FOR AN INTRODUCTION Make it easy to say “yes”: Be clear about your purpose. Don’t ask for too much. Most of all, don’t mention wanting to get a job from the meeting (focus on information and learning). Then wait for your contact to get back to you with email or phone details.
- 53. • Your Profile:Positive, detailed, but not too detailed • Home Page: Your communication hub • Connecting: Your online Rolodex • Groups: Learn, share, build your reputation • Job Search: Apply directly with LinkedIn • Expanding your Network: Meet influencers and access the hidden job market Conclusion
- 54. One More Thing:The Gym Analogy NO OVERNIGHT RESULTS. STEP-BY-STEP PROGRESS. JUST START!
- 55. Questions? • For moreon networking and LinkedIn, check the CPA Alberta Joint Venture Career Services resource page at: http://www.albertaaccountants.org/Services/Career- Centre/Career-Resources