Let’s Do Business : LinkedIn
    Presented by Apurv Modi




Apurv has an exceptional experience with excel startups like Crafitti consulting, Qutesys infosoul,
Webworldexpress.com, The Global Technopreneur and many others . Marketing and Sales strategy,
International relationship and branding for startups are his proficiency plots . He was one among the
influencers of IIM Bangalore - NSRCEL Group ( Crafitti Consulting team). He is and exceptional leader,
demonstrator, trainer on Social Media Marketing / Digital Marketing concepts since half a decade.
Apurv is known for his simplistic and inquisitive leading style, which motivates people to think out-of-
the-box. It goes without that saying that Apurv has a deep passion for Entrepreneurship and Digital
Marketing. He is a regular invited speaker at various Digital Marketing conferences and his previous
speaking engagements include speaking at TGT - Networks, an ultimate platform for entrepreneurs.
Apurv is an Engineer and MBA.

Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.
Is LinkedIn Still Relevant?




More than 100 million professionals worldwide
on LinkedIn, with executives from every
Fortune 500 company

The average member is a college-educated
male between 25 and 54 years old. Over 40%
of members are manager level and above;
more than 25% are senior executives.

                   Money.cnn.com
4,000+ healthcare recruiters on LinkedIn
How are Professionals Using It?




Top level executives
         industry networking (22%)
         promoting their businesses (20%)
Middle management professionals
         keep in touch with other people
         (24%)
         industry networking (20%)
Entry level employees
         job searches (24%)
         co-worker networking (23%)


                  Forbes.com
So What Can I Do On It?




• Broaden your network
• Create a brand for yourself
• Make valuable connections to excel in
  your current job
• Help you take the next step in your
  career path
How Do I Maximize My Time?




• Develop a full, robust profile that meets
  your current needs
• Create a valuable network
• Engage in the right groups
• Use shortcuts to manage your time
Maximize Your Profile




• Fill out your profile completely (including
  a photo)
• Reorder your profile so the most
  important details show first
• Take your recommendations seriously
• Set up a unique URL and go public
  (linkedin.com/in/yourfullname)
Maximize Your Profile (Cont.)




• Before, your LinkedIn profile served as
  your online resume. Now, it serves as
  your online professional persona
• Think before you include every job
  you’ve had – will this get me to where I
  want to go?
• Think like a search engine. LinkedIn is
  based on algorithms. Flood your profile
  with what gets you to the top of the
  search
Maximize Your Network




LinkedIn is NOT about the NUMBER of
connections you have, but the VALUE of
those connections.
• Can someone with 1,000+ connections
   confidently reach out to all of them?
• Build a strong core group (start with
   current and former colleagues) and
   develop those relationships
Maximize Your Engagement




Groups are a GREAT resource – but they
need to be the right groups
• Associations and industry groups
• Alumni groups from your alma maters
  (bonus if they’re specific to your field)
• Above all, seek recognized, moderated
  groups. Members have been pre-
  screened. Content is more valuable.
Maximize Your Time




LinkedIn introduces a lot of new tools –
many of which do not provide lasting value.
Stick to the basics
• Work your email settings to your
   advantage
• Use an account aggregator like
   TweetDeck or Hootsuite to check your
   main social accounts at the same time
   (Facebook, Twitter, LinkedIn)
Maximize Your Money




I have yet to see a for-fee membership
category that’s worth the money
• You get out of it what you put into it
• Yes, it’s all online, but the basic
   networking rules still apply
Let’s Do Business
   Presented by Apurv Modi




Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.

Linked in business_network_apurv

  • 1.
    Let’s Do Business: LinkedIn Presented by Apurv Modi Apurv has an exceptional experience with excel startups like Crafitti consulting, Qutesys infosoul, Webworldexpress.com, The Global Technopreneur and many others . Marketing and Sales strategy, International relationship and branding for startups are his proficiency plots . He was one among the influencers of IIM Bangalore - NSRCEL Group ( Crafitti Consulting team). He is and exceptional leader, demonstrator, trainer on Social Media Marketing / Digital Marketing concepts since half a decade. Apurv is known for his simplistic and inquisitive leading style, which motivates people to think out-of- the-box. It goes without that saying that Apurv has a deep passion for Entrepreneurship and Digital Marketing. He is a regular invited speaker at various Digital Marketing conferences and his previous speaking engagements include speaking at TGT - Networks, an ultimate platform for entrepreneurs. Apurv is an Engineer and MBA. Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.
  • 2.
    Is LinkedIn StillRelevant? More than 100 million professionals worldwide on LinkedIn, with executives from every Fortune 500 company The average member is a college-educated male between 25 and 54 years old. Over 40% of members are manager level and above; more than 25% are senior executives. Money.cnn.com 4,000+ healthcare recruiters on LinkedIn
  • 3.
    How are ProfessionalsUsing It? Top level executives industry networking (22%) promoting their businesses (20%) Middle management professionals keep in touch with other people (24%) industry networking (20%) Entry level employees job searches (24%) co-worker networking (23%) Forbes.com
  • 4.
    So What CanI Do On It? • Broaden your network • Create a brand for yourself • Make valuable connections to excel in your current job • Help you take the next step in your career path
  • 5.
    How Do IMaximize My Time? • Develop a full, robust profile that meets your current needs • Create a valuable network • Engage in the right groups • Use shortcuts to manage your time
  • 6.
    Maximize Your Profile •Fill out your profile completely (including a photo) • Reorder your profile so the most important details show first • Take your recommendations seriously • Set up a unique URL and go public (linkedin.com/in/yourfullname)
  • 7.
    Maximize Your Profile(Cont.) • Before, your LinkedIn profile served as your online resume. Now, it serves as your online professional persona • Think before you include every job you’ve had – will this get me to where I want to go? • Think like a search engine. LinkedIn is based on algorithms. Flood your profile with what gets you to the top of the search
  • 8.
    Maximize Your Network LinkedInis NOT about the NUMBER of connections you have, but the VALUE of those connections. • Can someone with 1,000+ connections confidently reach out to all of them? • Build a strong core group (start with current and former colleagues) and develop those relationships
  • 9.
    Maximize Your Engagement Groupsare a GREAT resource – but they need to be the right groups • Associations and industry groups • Alumni groups from your alma maters (bonus if they’re specific to your field) • Above all, seek recognized, moderated groups. Members have been pre- screened. Content is more valuable.
  • 10.
    Maximize Your Time LinkedInintroduces a lot of new tools – many of which do not provide lasting value. Stick to the basics • Work your email settings to your advantage • Use an account aggregator like TweetDeck or Hootsuite to check your main social accounts at the same time (Facebook, Twitter, LinkedIn)
  • 11.
    Maximize Your Money Ihave yet to see a for-fee membership category that’s worth the money • You get out of it what you put into it • Yes, it’s all online, but the basic networking rules still apply
  • 12.
    Let’s Do Business Presented by Apurv Modi Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.