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Job Search Success Factors
The document discusses the concept of the '1st moment of truth' in job seeking, emphasizing the importance of every interaction a job seeker has with potential employers. It advises targeting a specific audience rather than trying to appeal to the masses, and stresses the significance of exceeding expectations to generate positive word of mouth. Additionally, it introduces the 'zero moment of truth' (ZMOT), highlighting that decisions are often influenced by online reviews and information before making a choice.
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Job Search Success Factors
- 1. 1st Moment of Truth
- 2. “When the employercomes into contact with any aspect of the job seeker, however remote, and thereby has an opportunity to form an impression.”
- 4. What type of responseare you getting
- 10. • My advicefor anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people- the microaudience- who are likely to buy it.
- 11. • Forget themasses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
- 15. HIRING Research Engage Hiring PROCESS Decision Job Seeker Enter Build relationship; Get hired consideration set Persuade to hire Employer Collect Info Assess Options; Hire a candidate Get more info
- 16. Identify and prioritize each instance of contact
- 17. 1.Think about everytime an employer comes in contact with either you or your support materials. Either in person, by phone or email, or through Company process or system (It can be remote interaction, phone interaction or face to face interaction)
- 18. What type of responseare you getting
- 20. How will youDevelop alternative responses. • What are ways you could improve response in each of those contact opportunities.
- 21. Word of mouthis generated by surprise and delight or anger. You don't win because you did a good job, you win because you dramatically exceeded expectations.
- 22. Zero Moment ofTruth (ZMOT The moment you check online for reviews or additional information before you make a decision about a product or service. The ZMOT occurs when a person checks a movie’s reviews before buying tickets, or compares hotel reviews before finally making a decision about that romantic getaway.
- 30. Start focusing onthe who not the how