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Advanced job search 7 23-12
The document discusses key moments in the hiring process and job search. It defines the "first moment of truth" as the first impression an employer forms of a job seeker. It emphasizes focusing job search communications on how you can help solve the employer's problems rather than providing unnecessary details about yourself. The "zero moment of truth" refers to online research a consumer does before making a purchase decision. The document stresses targeting a small "microaudience" likely to buy your product rather than aiming for mass appeal. It advises taking action with strategy rather than just keeping busy without a plan.
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Advanced job search 7 23-12
- 2. 1 st Moment of Truth
- 3. “When the employercomes into contact with any aspect of the job seeker, however remote, and thereby has an opportunity to form an impression.”
- 5. What type of responseare you getting
- 7. You Lost Meat Hello
- 8. People don’t want—orneed—to know everything about you.
- 9. If your correspondencefocuses on anything besides the problem at hand, you run the risk of the prospect losing interest.
- 10. Anything else justwastes their time and yours
- 11. All they wantto know is how you can help them solve a problem they might be facing.
- 12. Opportunity is likea cup of tea, have it while its warm http://www.youtube.com/watch?v=i0lBe6Tec9g&feature=related
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- 16. ACTION is purpose-driven andstrategic. It is based on knowing where you want to go and acting in way that gets you there
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- 19. • My advicefor anyone trying to succeed is, make the highest-end product you can, and then target the tiny handful of people- the microaudience- who are likely to buy it.
- 20. • Forget themasses. Targeting the latter is too much like trying to win the lottery- though great when it happens (however unlikely), there are just too many damn variables outside your control.
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- 27. HIRING Research Engage Hiring PROCESS Decision Job Seeker Enter Build relationship; Get hired consideration set Persuade to hire Employer Collect Info Assess Options; Hire a candidate Get more info
- 28. Zero Moment ofTruth The moment you check online for reviews or additional information before you make a decision about a product or service. The ZMOT occurs when a person checks a movie’s reviews before buying tickets, or compares hotel reviews before finally making a decision about that romantic getaway.
- 37. Start focusing onthe who not the how
- 65. Noah didn't waitfor his ship to come in He built one
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