hierarchy

hierarchy

• 1.
  Personal & Professional Satisfaction Experience Job/ Role Location Company/ Brand Content thatillustrates how choosing to work here is a smart choice, leading to deep satisfaction Stories about how this role will allow me to grow professionally and personally Job description Where is this job? What is the company or brand? Stories about how people here stick together to make great things Stories from people who are working this job right now Local amenities, places to get coffee, lunch, shop and run errands News about the company or brand Stories about what the job is and how its been done Commute time, public transit routes, parking What does the company do or make? Hierarchy of Recruiting Content The recruiting world is only getting more competative. Your best and most selective prospects are doing a lot more research in their job hunt (41% more than two years ago by our estimate). What stories and content are you offering them? Most companies focus on these three content areas and ignore the rest In order to attract and engage these selective prospects, you need content that goes beyond job descriptions and how to find the office. You need content that speaks to every question they might have. This is a hierarchy, so you can’t jump to the top level, you can only build to it. No one will believe a story about the excellent experience awaiting them when they don’t understand the job. Showing up on top prospects’ radar means giving them the informtation they are already looking for. That’s how you turn prospects into engaged candidates.