
Organization / Workplace
GrouponLocation
Greater Chicago Area, IL United StatesOccupation
Employer Brand and Talent Strategist :: Public speaker, leader, thinker, builder, do-erIndustry
Advertising / Marketing / PR
Website
http://www.saltlab.comAbout
I make things happen instead of waiting for them to happen. As a growth-focused change agent, I’m always the first one through the wall, whether it's launching integrated marketing systems, social and content marketing, or change management. You can call it growth hacking if you want, but I build “uncomfortable and new” then turn it into “this is how we do it now.” Then I do it again. Creator of the Recruiting Content Framework, I was the first person to prove content positively impacts applications, turning a failing department into a growth engine, starting a media-buying department from scratch, expanding the content and social offering globally, or bringing Bucky Badger to the soci...