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How Content Impacts Applications
The document analyzes how recruiting content impacts job application rates differently based on experience level. It finds that entry-level and less experienced candidates are less likely to apply when seeing job content, as the content encourages them to self-select out. More experienced candidates ranging from 6-10+ years are more inclined to apply when seeing content about hard-to-fill roles, as they need more information before applying to selective positions.
How Content Impacts Applications
- 1. Entry-level Jobs Jobs Requiring 2-5 Years Experience Jobs Requiring 6-10 Years Experience Jobs Requiring 11+Years Experience Seeing Content Not Seeing Content 0.42 0.29 0.32 0.57 0.20 0.18 0.17 0.16Seeing Content Not Seeing Content Seeing Content Not Seeing Content Seeing Content Not Seeing Content 0.704 0.408 2.788 1.024 Entry-level employees are less likely to apply when seeing content about the job. The content encourages them to self-select out. Seeing content didnât significantly increase or decrease the likelihood of application. Less-experienced employees are less likely to apply when seeing content about the job. The content encourages them to self-select out. Prospects who can be selective need more info before applying. Seeing the content has a significant impact on the hardest-to-hire roles. Application rates Content Impact Index The Content Impact Index is the difference between the application rate of those who see content and those who havenât. How Content Impacts Applications Recruiting content doesnât affect everyone the same way. Less experienced prospects who see content tend to self-select out, while experienced candidates are far more inclined to apply.