From Netflix to Drill Bits: Getting started with #JTBD

From Netflix to Drill Bits: Getting started with #JTBD

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  From Netflix toDrill Bits: Getting started with #JTBD Jamie Sunderland ! 9th May 2016 Jobs-to-be-done Glasgow Meetup #1
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  People buy products toget jobs done in their lives.
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  Today When do Istruggle? Product Why should I buy? Situations Motivations Desirable Outcomes Future Where do I progress?
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  Personas?
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  Mon Sat
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  What is thejob to be done?
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  Youtube: Lynx Advert
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  Too wet Toostrong Job: “I need to freshen my shirt now.” This works Read more about this here >
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  Methods of analysis 1.Observe your current customers 2. Study your potential customers 3. Watch for compensating behaviours 4. Ask why multiple times and listen
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  Why When
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  First thought Passively looking- Tell me about when you first thought about it? Customer interviews
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  Customer interviews Event one Activelylooking - Tell me about when you started looking at options?
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  Customer interviews Event two Makinga decision - Tell me about when you made the choice?
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  Customer interviews Purchase Purchasing theproduct - Tell me about when you bought it?
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  Customer interviews Evaluation Looking back- Tell me about how you feel now, is it what you expected?
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  Customer interviews Timeline Where arethe struggles to make progress? Case study mattress JTBD interview here >
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  When I’m furnishingmy home I want to add colour to my interior so I can look like I understand style Motivation Situation Expected Outcome More on job stories/statements here >
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  Apple advert examplehere > Messaging
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  More reading > Intercomon Jobs-to-be-done > Value proposition design > What customers want > Integrating around the job > Jobs-to-be-done handbook
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  Where are yourstruggles in product development?