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Designing to Learn: Creating Successful MVP Experiments
The document discusses designing minimum viable product (MVP) experiments to test product hypotheses efficiently. It recommends following a process of defining a goal, identifying a customer problem, stating a hypothesis of what needs to be tested to achieve the goal, building the smallest thing possible to test the hypothesis, and setting metrics to measure success. Various types of MVPs are described, such as interviews, landing pages, concierge services, and Wizard of Oz prototypes. The overall message is that an MVP approach allows products to be improved through continuous learning with minimal effort.
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Designing to Learn: Creating Successful MVP Experiments
- 1. Designing to Learn: Creating Effective MVP Experiments Melissa Perri @lissijean | #LeanUXFest
- 2. ! Melissa Perri ! ProdUX Labs melissaperri.com @lissijean
- 3.
- 4. Traditional Product DevelopmentCycle Define Design Develop Deploy #LeanUXFest @lissijean
- 5. Traditional Product DevelopmentCycle Define Design Develop Deploy Some learning Very little learning Most learning #LeanUXFest @lissijean
- 6. DO NOT WANT @lissijean
- 7. Traditional Product DevelopmentCycle Define Design Develop Deploy Pivot #LeanUXFest @lissijean
- 8.
- 9. Risk #LeanUXFest @lissijean @lissijean
- 10. Build Learn Measure #LeanUXFest @lissijean
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- 14. @lissijean MVP Process @lissijean
- 15. Focus on problem not features. #LeanUXFest @lissijean
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- 17. Crappy products Crappyproducts everywhere #LeanUXFest @lissijean @lissijean
- 18.
- 19. MVP = Experiment #LeanUXFest @lissijean
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- 21. Setting Up Experiments #LeanUXFest @lissijean
- 22. What is ourgoal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 23. What is ourgoal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 24. Increase traffic by10%. #LeanUXFest @lissijean
- 25. Increase sections visitedby 40%. #LeanUXFest @lissijean
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- 27. GOAL Increase existingcustomer engagement by 20%. #LeanUXFest @lissijean
- 28. GOAL Your goalis to increase conference attendee satisfaction by 25%. #LeanUXFest @lissijean
- 29. what’s your problem? @lissijean
- 30. What’s your biggestproblems at conferences? FINDING THE PEOPLE I COULD HELP. @lissijean
- 31. Introduce yourself &your biggest problem. @lissijean
- 32. Dot vote onthe problems. Each person gets 2 votes. FINDING THE PEOPLE I COULD HELP. @lissijean
- 33. What is ourgoal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 34. Solving problems deliversvalue. #LeanUXFest @lissijean
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- 36. CUSTOMER Shoppers whovisit the site at least twice a month but have not purchased. #LeanUXFest @lissijean
- 37. PROBLEM {Customer}s wanttwitter-like messages in their feed. #LeanUXFest @lissijean
- 38. Not a problem. Customers want twitter-like messages in their feed. #LeanUXFest @lissijean
- 39. PROBLEM {Customer}s aren’tengaging with our site because they think curators are not authentic. #LeanUXFest @lissijean
- 40. Shoppers want to save their items to a wishlist so they can purchase them later. Shoppers who are not ready to buy yet want to save items so they can easily purchase them later. #LeanUXFest @lissijean
- 41. BAD GOOD Shopperswant to save their items to a wishlist so they can purchase them later. Shoppers who are not ready to buy yet want to save items so they can easily purchase them later. #LeanUXFest @lissijean
- 42. CUSTOMER PROBLEM Whois your customer? What is their problem? #LeanUXFest @lissijean
- 43. Hypothesis We thinkthat we can achieve GOAL if we solve PROBLEM CUSTOMER for #LeanUXFest @lissijean
- 44. What is ourgoal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 45. There’s a reason why they’re called assumptions. #LeanUXFest @lissijean @lissijean
- 46. What are the dependencies? #LeanUXFest @lissijean
- 47. What do wewant to learn? Will shoppers engage more if curators post authentic messages in the feed? #LeanUXFest @lissijean
- 48. LEARN What doyou want to learn first? #LeanUXFest @lissijean
- 49. What is ourgoal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build to learn? How do we measure success? #LeanUXFest @lissijean
- 50. There are many types of MVPs… #LeanUXFest @lissijean
- 51. “Do customers havethis problem?” #LeanUXFest @lissijean
- 52. Interviews Get outof the building and talk to people. #LeanUXFest @lissijean
- 53. “Are customers interestedin my solution?” #LeanUXFest @lissijean
- 54. Landing Page Apitch of your product, to gauge idea reception. #LeanUXFest @lissijean
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- 56. “What do customers value in the solution?” #LeanUXFest @lissijean
- 57. Delivering a servicemanually. Concierge Concierge Delivering a service manually. #LeanUXFest @lissijean
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- 61. “Will people payfor my solution?" #LeanUXFest @lissijean
- 62. Wizard of Oz Looks real, but manual on the back end. #LeanUXFest @lissijean
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- 65. What is theminimum we can build to learn? Wizard of Oz Looks real to the customer, completely manual on the backend. #LeanUXFest @lissijean
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- 68. Every time youstart with a minimum feature set, a kitten dies. #LeanUXFest @lissijean @lissijean
- 69. SMALLEST BUILD Whatis the smallest amount you can build to learn? #LeanUXFest @lissijean
- 70. What is ourgoal? What is your problem hypothesis? What do we want to learn? What’s the minimum we can build learn? How do we measure success? #LeanUXFest @lissijean
- 71. What does success look like? #LeanUXFest @lissijean @lissijean
- 72. How do wemeasure success? 10% increase in adds to cart in A/B test. #LeanUXFest @lissijean
- 73.
- 74. SUCCESS METRIC Howdo you measure success? #LeanUXFest @lissijean
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- 77. 0% change over other products. #LeanUXFest @lissijean
- 78. GOAL Increase existing customer engagement. #LeanUXFest @lissijean
- 79. PROBLEM Customers aren’tengaging with our site because they think curators are not authentic. #LeanUXFest @lissijean
- 80. LEARN Will shoppersengage more if curators write personal stories in emails? #LeanUXFest @lissijean
- 81. What is theminimum we can build to test? #LeanUXFest @lissijean
- 82. SUCCESS METRIC 20%increase in purchases and CTR. #LeanUXFest @lissijean
- 83. Success! 2x OpenRate 3x Purchases #LeanUXFest @lissijean
- 84. Effort Learning #LeanUXFest@lissijean
- 85. It’s all aboutthe process. #LeanUXFest @lissijean
- 86. “We should testthat.” @lissijean
- 87. Melissa Perri ! melissa@produxlabs.com ! Lots more info on: melissaperri.com ! ! @lissijean #LeanUXFest @lissijean