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Lean product v2
This document discusses lean product management and how it differs from traditional product management. Lean product management focuses on discovering customer problems through interaction and feedback, experimenting to solve problems, and involving the whole team including developers. The lean product manager works on a problem roadmap rather than a product roadmap, and emphasizes building solutions to problems, measuring results, and learning through experiments instead of predefining requirements and features.
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Lean product v2
- 1. Lean Product Management Melissa Perri melissaperri.com @lissijean
- 2. Voice of the customer @lissijean
- 3. Define Design DevelopDeploy @lissijean Traditional Product Development Cycle
- 4. Define Design DevelopDeploy @lissijean Traditional Product Development Cycle Some customer interaction Very little customer interaction Most customer interaction
- 5. DO NOT WANT @lissijean
- 6. Define Design DevelopDeploy @lissijean Traditional Product Development Cycle Pivot
- 7. There’s a reason why they’re called assumptions. @lissijean
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- 9. Build Measure Learn @lissijean
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- 11. @lissijean “I’m hereto save the day.” As a product manager…
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- 14. Traditional PM •Determine new features and product vision • Gather business requirements • Get stakeholder buy in • Write out specs and user stories for developers • Manage Product Roadmaps @lissijean
- 15. Focus on theproblem. @lissijean
- 16. Traditional Product ManagerLean Product Manager @lissijean
- 17. A Lean PMworks towards a goal instead of building arbitrarily… @lissijean
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- 19. team Goal IncreaseCustomer Engagement @lissijean
- 20. A Lean PMexplores problems rather than gathering requirements… @lissijean
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- 23. Jobs to bedone. When _____ , I want to _____ so I can ______. motivation expected outcome situation @lissijean
- 24. User Story Asa user, I can save items to a wishlist so that I can find buy them later. Job Story When I find a product I like but I’m not ready to buy yet, I want to save the product for later, so I can quickly come back and purchase it without searching again. @lissijean
- 25. problem When Iam shopping on your site, I want to know the curator is real so I can trust that the product is good. @lissijean
- 26. A Lean PMexperiments instead of building preconceived solutions… @lissijean
- 27. PRODUCT Product ROADMAPS Roadmaps? @lissijean
- 28. Q4 Product Roadmap Google Maps Integration 2 months 3 Devs ROI: High Mobile App Homepage Redesign 3 months 2 Devs ROI: Med 1 month 3 Devs ROI: Med @lissijean
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- 30. The Problem Roadmap @lissijean
- 31. experiment Will customersbuy if we post an expert’s personal message in the feed? @lissijean
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- 35. A Lean PMinvolves the whole team instead of working alone on PM island… @lissijean
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- 37. Developer Product Manager @lissijean
- 38. Saved $77,000 @lissijean @lissijean
- 39. Saved 1600 hrs @lissijean @lissijean
- 40. Saved 1600 hrs @lissijean @lissijean (that’s 8 weeks)
- 41. Product Manager Roleand responsibilities: • Discover customer problems through constant customer interaction and feedback. • Deliver high customer value by running experiments to solve those problems. • Lead the implementation of full product solutions for successful experiments, incorporating them into our product strategy. • Work with developers & stakeholders at all stages of the product lifecycle to ideate, experiment, and build. • Manage the Problem Roadmap, focusing on your KPIs. • Report data and learnings from experiments to the rest of the company. Apply Now @lissijean
- 42. Deliver extreme valueto the customer. @lissijean
- 43. Melissa Perri melissa@produxlabs.com ! produxlabs.com melissaperri.com ! Melissa Perri melissa@produxlabs.com ! com com ! @lissijean