Content Writing Course PDF - Content Writing Program

Content Writing Course PDF - Content Writing Program

• 1.
  What is ContentWriting? In any business environment, Content is considered to be the King. Irrespective of business, services, products, ideas, concepts, views, news, initiatives and other business related aspects need to be explained well to the targeted clients. They need to be promoted effectively among prospective audience. For doing so, content is required in the most comprehensive manner. Content Writing is the process in which content is developed for various business needs such as blogs, websites, public relations, brochures and social media. How Content Writing is effective? Content Writing elevates business ideas to the next level. Content make: ● Services appear convincing ● Products look promising ● Ideas sound better ● Concepts look clear ● Views show vivid impact ● News look authentic ● Initiatives show compassion About the Course This course is designed for new content writers and for those with some prior experience. The course is aimed to train aspiring content writers to get complete understanding on the processes and procedures followed in business organizations for content generation. Prerequisites for the Course ● Good Communication Skills ● Flair in English Writing ● Prior knowledge about business industries / domains ● Good amount of knowledge on Corporate Organisations in terms of branding, promotion, Public Relations, Events and Campaigns Course Objectives ● Understand the impact of the business objectives and promotional messages ● Adopt tested techniques for effective content writing ● Understand the impact of mass media promotion ● Differentiate content development for different media purposes Web Trainings Academy Zore Complex, Flat 104, Punjagutta. Mobile: 9052425444 | www.webtrainings.in
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  Content Writing CourseSyllabus Module 1: Introduction to Content Writing ● What is Content Writing? ● Essentials of Content Writing ● Breaking the Ice and Building the Blocks ● Content Writing Life Cycle ● Process of Information Collection Module 2: What to know before Writing? ● Usage of Business Communication ● Branding and its impact on writing ● Portraying Business Objectives through Content ● Delivering Content in different Formats Module 3: Blog Writing ● Selecting a Topic and Outline ● Undertaking related Research ● Writing Headlines ● Writing the Blog Draft ● Rewriting/Editing the Blog Post ● Optimizing the Blog Post Module 4: Website Content Writing ● Introduction to Website ● Developing Sitemaps ● Structuring Wireframes ● Writing Content for Website ● Rewriting/Editing Content Module 5: Proposal Writing ● Introduction to Business Proposal ● Stating the Problems ● Proposing the Solutions ● Including Schedules and Budgets ● Writing Conclusion Module 6: Writing for Public Relations (PR) ● Introduction to Public Relations ● Importance of Writing for Public Relations ● Writing Media Briefs ● Writing Press Notes / Press Releases ● Writing Content for Media / Press Kits Module 7: Writing for Brochures ● Introduction to Brochures ● Developing the Structure and Strategy ● Writing Content for Pamphlets Web Trainings Academy Zore Complex, Flat 104, Punjagutta. Mobile: 9052425444 | www.webtrainings.in
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  ● Writing Contentfor Marketing Folders ● Writing Content for Brochures/e-Books Module 8: Writing Social Media Posts ● Introduction to Social Media Posts ● Writing for Facebook Posts, Pages, and Events ● Writing for WhatsApp ● Writing for Twitter ● Writing for Instagram ● Writing for LinkedIn Pages Module 9: Project Work & Career Development ● Project Work ● Career Development for Writers About the Trainer Praveen Kumar Machavaram M.A. (English) M.B.A. (Marketing) Praveen Kumar Machavaram has more than ​two decades of rich experience in training, teaching, corporate communication, organizational consulting, etc. Praveen has the rarest distinction of developing promotional documentaries for valued clients in diverse business domains. He has supported many corporate and social organizations for establishing strong branding, concept based campaigns and public relations. He has trained, mentored and motivated teams at corporate organizations, job aspirants at educational institutions and student communities at different university campuses. Web Trainings Academy Zore Complex, Flat 104, Punjagutta. Mobile: 9052425444 | www.webtrainings.in