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10 A/B Testing Mistakes that Make Your Wallet Cry
The document lists 10 common mistakes in A/B testing that can negatively impact results and finances. It emphasizes the importance of proper test planning, sample sizing, and the need for consistency across tests. Additionally, it cautions against making rushed decisions and highlights the significance of segmenting for more accurate results.
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10 A/B Testing Mistakes that Make Your Wallet Cry
- 1. 10 A/B TestingMistakes That Make Your Wallet Cry ! Don’t Just Measure Conversion Rate! Sequential Testing Is Not A/B Testing. Random Testing. Prioritization of tests. Small website changes give small conversion changes. Calling tests early Don’t surprise your regulars. Pre-plan your tests sample size. Website wide consistency for tests. Segmenting requires a bigger sample size. A B www.convert.com