Tagged in “Trust and Transparency”

18 articles
  • Publisher delivery reports in the Brand Safety Hub in Campaign Manager

    Trust and Transparency and Create Ads

    You can download publisher delivery reports from your Brand Safety Hub in Campaign Manager. They allow advertisers to:Validate the effectiveness of the allow list and block list features.Verify that your CTV Ads ad sets and your LinkedIn Audience…

  • Political advertising in the European Union

    Trust and Transparency

    Political advertising is prohibited on LinkedIn globally. For ads targeted to the EU, this includes ads that constitute “political advertising” as defined in the EU’s Transparency and Targeting of Political Advertising (TTPA) (Regulation 2024/900)…

  • Apply block lists to LinkedIn profiles and Pages

    Trust and Transparency

    In the Brand Safety Hub in Campaign Manager, you can upload a block list for specific LinkedIn profiles and Pages. The block list will prevent your ads from appearing on the right rail (right side) of those profiles and Pages. Prerequisites Before…

  • Manage your block lists and allow lists in the Brand Safety Hub

    LinkedIn Audience Network and Trust and Transparency

    Once you've uploaded a block list or allow list in Campaign Manager, you can access and manage your saved lists from the Brand Safety Hub. To manage your saved block lists and allow lists: Considerations when managing your lists When you’re editing…

  • Description of Methodology for LinkedIn Marketing Solutions

    Trust and Transparency

    This document is a summary of LinkedIn Marketing Solutions’ general methodologies around measurement, filtration, and reporting for certain click and impression metrics. The document includes the following sections: Media Rating Council (MRC)…

  • Impact of Apple's Tracking Frameworks on LinkedIn ad sets

    Trust and Transparency

    Apple has changed the way it handles tracking and privacy with its App Tracking Transparency (ATT) and Intelligent Tracking Prevention (ITP) frameworks, which may have limited impact on LinkedIn ad sets. App Tracking Transparency (ATT) With the App…

  • Requirements for block list and allow list templates in Campaign Manager

    LinkedIn Audience Network and Trust and Transparency

    Use block lists and allow lists to help control your advertising activity on LinkedIn, the LinkedIn Audience Network, and for your CTV Ads. You can download and populate the templates below to create a block list or allow list. Choose your…

  • LinkedIn Audience Network

    LinkedIn Audience Network and Trust and Transparency

    The LinkedIn Audience Network allows you to extend the reach of your applicable ad sets by delivering your ads beyond the LinkedIn feed to members on third-party apps and sites, if their settings allow. It algorithmically optimizes your ad set based…

  • CTV Ads

    Create Ads and Trust and Transparency

    With LinkedIn's Connected TV (CTV) Ads, you can use first-party data from our community of professionals to help you reach your audience on a large-screen experience. How CTV Ads work LinkedIn has partnered with CTV publishers across our…

  • Traffic quality and brand safety for the LinkedIn Audience Network

    LinkedIn Audience Network and Trust and Transparency

    We’re committed to upholding our traffic quality and brand safety standards for your ad sets on LinkedIn and the LinkedIn Audience Network. LinkedIn selects and approves trusted, third-party publishers for the LinkedIn Audience Network to help…

  • Brand Safety Hub in Campaign Manager

    Trust and Transparency, Get Started with LinkedIn Ads, and LinkedIn Audience Network

    With the Brand Safety Hub, you can monitor and control your brand safety and suitability levers on LinkedIn and across our network of publishers. Use the tabs at the top of your Brand Safety Hub to manage the brand safety for your ad account and ad…

  • How LinkedIn handles invalid traffic (IVT)

    LinkedIn Audience Network and Trust and Transparency

    At LinkedIn, we’re committed to upholding quality standards for advertiser campaigns on LinkedIn and the LinkedIn Audience Network. We employ a wide range of measures to detect, remove, and measure invalid traffic (IVT) so that advertisers have…

  • Additional Advertising Policy Prohibitions in the European Union

    Advertising Guidelines and Trust and Transparency

    In addition to the global prohibitions set out in the Advertising Policies, our Advertising Policies prohibit ads and content in the European Union that run afoul of the Ireland Online Safety Code, including the following: Audiovisual commercial…