Manage your block lists and allow lists in the Brand Safety Hub

Last updated: 4 days ago

Once you've uploaded a block list or allow list in Campaign Manager, you can access and manage your saved lists from the Brand Safety Hub.

To manage your saved block lists and allow lists:

  1. Go to your ad account in Campaign Manager.

  2. Click Plan on the left menu, then click Brand safety.

  3. Click the  More icon to the right of the publisher list. From here, you can select: 

    • Edit - Edit the name of your list or upload a new list, then click Update to save. 
    • Delete - Delete your list. Click the Delete button to confirm.
    • Download - Download your list as a CSV file.

  4. To enable your block or allow list for all active ad sets in your account, turn on the toggle in the Enabled column.

Here's a tip

You can choose to apply your block lists or allow lists to all active ad sets in an ad account in the Brand Safety Hub, or you can choose to apply your list to individual ad sets during ad set creation. Keep in mind, ad account-level block lists and allow lists are gradually being released, and you might not have access to this feature at this time.

Considerations when managing your lists

When you’re editing or deleting your lists, keep the following considerations in mind. 

  • Edit a list - You can edit the name of an allow or block list. If you want to edit the sites included in the list, you'll need to re-save an updated version of the list and then re-upload it to Campaign Manager. 
  • Delete a block list - If you delete a block list, ad sets that use the block list won't be able to prevent their ads from displaying on the specified block list.  
  • Delete an allow list - If you delete an allow list, ad sets that use the allow list won’t be able to display their ads on the specified allow list.

Here's a tip

If you use Business Manager to manage your ad accounts, you can also share your allow and block lists with other ad accounts in Business Manager.

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