We had an incredible time hosting our first ever Executive Exchange India in the stunning city of Udaipur last week! Over two energizing days, we brought together leaders shaping the future of India’s digital ecosystem to connect, collaborate, and exchange ideas that will drive innovation forward. A huge thank you to our partners for your participation, insights, and energy. We’re inspired and excited for what we can achieve together.
Magnite
Advertising Services
We’re Magnite, the world’s largest independent sell-side advertising platform. Find us on Nasdaq at MGNI.
About us
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
- Website
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http://magnite.com
External link for Magnite
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Type
- Public Company
Employees at Magnite
Updates
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Live sports remain one of the most powerful environments for advertisers and programmatic is making live environments more accessible than ever. Read our latest blog post to discover how Magnite and Spectrum Reach are working together to bring more speed, transparency, and value to live sports advertising! https://lnkd.in/e3u_EFc7
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We had a great time sponsoring the German Federal Association of the Digital Economy (BVDW e.V.)’s Working Group Digital Meeting yesterday. Rutger Maree, our Commercial Director, Northern Europe, shared the key findings from our Streams & Screens: Germany Report, which includes a deep dive into the consumption behaviors of sports fans. ⚽ 📺 Explore the findings here: https://lnkd.in/exMz3Sr7
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Yesterday we hosted a gathering in LA to hear how AI can drive innovation and data strategy in the media landscape. Thank you to our expert panelists Yuksel Chelik from WPP Media, Abbey Thomas from Anoki AI, and Bridget Jayaram from Warner Bros. Discovery and everyone who attended!
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Great article in EMARKETER illustrating how Magnite's new Live Scheduler helps media owners and buyers plan and activate around live events and major cultural moments. Read it here: https://lnkd.in/e3QvRGb9
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We’re heading back to Las Vegas in January to explore the future of data-driven media with industry leaders and peers. Meet with our team to discuss new opportunities for collaboration and growth. https://lnkd.in/e5nSA8j2
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New research from LG Ad Solutions shows that smart TV home screens are quickly gaining traction as prime real estate for CTV advertisers. We’re proud to partner with LG Ad Solutions and other TV OEMs to help drive stronger attention, recall, and brand impact across the streaming TV ecosystem. Read more:
We’re excited to release our latest research report for CTV Advertising. This time we took a deep dive into the CTV Home Screen. How are users interacting with it? How can advertisers best take advantage of it? For decades, being first in break was the holy grail of TV advertising — the first ad to run after programming, commanding peak attention and recall. But as viewing shifted from linear schedules to streaming platforms, attention dynamics changed. Today, the first in break advantage has evolved into the first on screen opportunity: the Smart TV Home Screen. As the first place audiences make decisions, the Home Screen is shaping the future of CTV advertising and giving brands a powerful starting point to drive attention and discovery. Click through out slides below to see some high level stats, and if you want to dive deep into our findings, download the full report here: https://lnkd.in/e8G99D_5
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Live events capture audiences in real time — from buzzer beaters to breaking news. But for advertisers and publishers, that immediacy can be chaotic. Magnite’s Live Scheduler simplifies live campaign coordination with consistent workflows, helping buyers and sellers turn every live moment into a seamless, scalable opportunity. https://lnkd.in/eUGHrGad
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Live streaming TV is opening up a new era of opportunity for advertisers. With the debut of Live Scheduler, we’re making it easier than ever to plan, activate, and measure live streaming inventory — helping the entire ecosystem move faster and smarter as this space takes off. Read more: https://lnkd.in/e7dRBkzb
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Excited to see Channel 4 Sales launch Smart Ad Engine powered by Magnite's streamr.ai tech! Smart Ad Engine makes it easier than ever for SMEs to advertise on TV using generative AI to create bespoke TV ads based on a brand’s online footprint and social presence. It’s all about unlocking opportunities for new-to-TV brands by combining the best of human creativity with cutting-edge AI to make TV advertising more accessible. Learn more: https://lnkd.in/ezUKFwqw
Smart Ad Engine is here! With Channel 4 Sales’ brand new GenAI-powered tool for SMEs, we’re making TV advertising simple, fast, and seriously smart 💡 Our team can handle everything, from creative development to campaign management and Clearcast approval - perfect for ‘new-to-TV’ brands ready to go big Here’s how it works: 1️⃣ Pop in your website or search your business in our AI generator tool. Watch your brand come to life as an indicative TV ad - in seconds. 2️⃣ Leave your details - our Channel 4 Sales team swoops in to create a tailor-made ad based on your brand, objectives and budget. Get started: https://lnkd.in/ezUKFwqw Channel 4 Nicola Griffin Sean Griffin #SmartAdEngine #Channel4 #TVAdvertising #SMEs #GenAI #PowerOfTV
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