Mobile app bot fraud spiked 200% on Cyber Monday 2024. This year, give your media budget the gift of DV fraud protection: https://lnkd.in/eRgg2Xbx
DoubleVerify
Software Development
New York עוקבים, NY 60,643
DoubleVerify powers performance for the world's largest brands, marketplaces and publishers.
עלינו
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to help advertisers succeed. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.DoubleVerify.com.
- אתר אינטרנט
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http://www.doubleverify.com
קישור חיצוני עבור DoubleVerify
- תעשייה
- Software Development
- גודל החברה
- 501-1,000 עובדים
- משרדים ראשיים
- New York, NY
- סוג
- חברה ציבורית
- התמחויות
מיקומים
עובדים ב- DoubleVerify
עדכונים
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Are AI agents messing with your ad metrics? DV VP of Product Management Gilit Saporta explains how undeclared bots create confusion for marketers, and how we’re solving it. Full story in Ad Age 👇 https://buff.ly/ENcoWB3
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Coming soon: DV AI Verification™, featuring Agent ID Measurement — the adtech industry’s first offering to help advertisers identify, measure, and manage interactions with AI agents across the open web. With visibility into nearly 2B monthly agent interactions, DV empowers advertisers to address AI-driven activity with confidence: https://buff.ly/51q5JcZ
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📈 Advertising in news outperforms other environments, marketers say. DV’s News Accelerator™ surveyed 1,970 marketers globally and found: • 60% reported that inventory in news environments outperforms campaign baselines. • The vast majority of marketers do not consider all news content to be unsuitable for advertising. • Agencies are more sensitive to controversial topics than brand marketers. Learn more about marketers’ attitudes and investment decisions related to news content: https://buff.ly/mZR7Do1
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Medir el éxito de una campaña en redes sociales no debería ser un rompecabezas, afirma el CPO de DV, Alex Valle. La transparencia en los walled gardens fue el eje central de su ponencia en Advertising Week LATAM, donde presentó la solución independiente DV Authentic AdVantage, que estandariza la medición en redes sociales para que las marcas puedan centrarse en lo que impulsa sus campañas y genera resultados comerciales reales. 👉 https://buff.ly/ShO1TZl
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As part of the DV News Accelerator™ initiative, we’ve launched three brand suitability categories for news content, designed to help advertisers confidently grow their investment with news publishers. Jack Marshall, DV's Head of News, breaks down the benefits for advertisers and publishers. 👇 https://lnkd.in/eGWer4zq
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Our Q3 Quality & Attention Benchmark Report is here, and we’re seeing some striking regional differences. How does your investment stack up? Get the report: https://buff.ly/GJvY8Jk
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Are your walled garden campaigns actually driving revenue? New global data reveals the gap between consumer sentiment and marketing strategy — with survey data from real consumers and marketers across 21 countries. Get the full picture in DV Global Insights: How Consumers and Marketers Use Walled Gardens. Download the full report 👉 https://buff.ly/XAD8z7e
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Looking for a nightcap after a frenetic CES 2026 Day 1? Come unwind with DV at the newly renovated Lift Bar at ARIA. RSVP now: https://buff.ly/gWY0WTG
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‼️ Your ads might be funding malicious apps without you even knowing it. The DV Fraud Lab has discovered an influx of fake apps that are hijacking media budgets. Get the full story on Fox 4 👉https://buff.ly/nK0rqQV