📈 Advertising in news outperforms other environments, marketers say. DV’s News Accelerator™ surveyed 1,970 marketers globally and found: • 60% reported that inventory in news environments outperforms campaign baselines. • The vast majority of marketers do not consider all news content to be unsuitable for advertising. • Agencies are more sensitive to controversial topics than brand marketers. Learn more about marketers’ attitudes and investment decisions related to news content: https://buff.ly/mZR7Do1
