Coles 360

Excited to share a recent store takeover for Asahi Beverages' VB Laws of Cricket Campaign! In the lead-up to the Ashes, we turned Swan St Liquorland into a full VB experience to build hype and drive awareness for the new can. From bold decals and theatrical POS to immersive activations, this was a celebration of cricket culture brought to life in-store. A great example of how Coles 360 can help brands transform retail spaces into powerful brand stages. #coles360 #connectionsthatcreategrowth #VB #Retailmedia #StoreTakeover  Tegan Carling Stephanie Keenan Glenn Davies Dean Mavrogiannis Peter Crowther James Saliba Jess Minchinton Isabella Buffon Jo C.

We recently collaborated with Circana on a new resource: “Unpacking Retail Media: From Myths to Measurable Growth” - a retail media best practices playbook created to help brands & agencies reimagine what’s possible with retail media. If you're navigating the complexities of this space, the playbook debunks common myths and provides actionable principles to help retail media deliver greater impact across your business. Free download here: https://lnkd.in/gWRKwQgj #coles360 #RetailMedia #connectwhenitmattersmost #retailmediaplaybook #Circana

“What began as a bold experiment in connecting brands and shoppers has now evolved into a sophisticated ecosystem driving measurable impact. The question is no longer whether retail media works, but how we make it work smarter, “ said Bec Penn, in the new Remade 2025 Trends Report. The report takes a deep dive into the evolution of retail media. From measurement and incrementality to full-funnel strategies and creative best practice, it’s packed with insights that every marketer needs to know. Highlights include: ● Why 96% of brands are still grappling with measuring ROI and incrementality ● How retail media is moving beyond owned channels to connect with consumers in smarter ways ● The rising role of agentic AI and non-linear shopping behaviours ● Why creative is undervalued yet drives up to 40-50% of campaign success Whether you’re navigating measurement challenges or exploring full-funnel strategies, this report is a must-read for anyone looking to unlock retail media’s full potential. Download the report from Mumbrella today: https://lnkd.in/gzZXv3AC

It was great to see Alistair Leathwood, Anna Mcloughlin & Andy Ford take the stage at Mumbrella's Remade event last week to debunk common myths in retail media and talk through retail media best practice principles that everyone can apply!   In their session, "Myth busting & Future Proofing: Putting a Retail Media Playbook into Action", they shared new research and discussed how the principles can be applied through a real-world case study, showcasing the power of retail media in driving omnichannel success. Thanks to Nathan Jolly for leading the discussion! #Remade #RetailMedia #Coles360 #Circana #connectwhenitmattersmost

Two of our favourite things: retail media and coffee! We are ready to go at the Coles 360 coffee cart at Mumbrella’s Remade event today. Looking forward to an espresso-fuelled day of talking all things retail media! #coles360 #coffeefirst #connectwhenitmattersmost

We are excited to partner with Topsort to power the next chapter of our digital retail media journey. This partnership will help deliver smarter, more relevant experiences for customers and stronger results for our suppliers. This is just the beginning - here’s to the collaboration of two amazing teams! #coles360 #retailmedia #connectwhenitmattersmost https://lnkd.in/g2YncEeX

Check out how the infamous Share a Coke campaign was brought to life in Coles!   The brief? Execute a full funnel brand experience, with high impact in-store assets and theatrics close to the point of purchase. So that’s what we did!    Well done to Coca-Cola Europacific Partners for maximising the power of retail media with an integrated brand and trade brief!   Ebba McLean - Benjamin Steains - Bobby Smart #coles360 #campaignspotlight #retailmedia #connectwhenitmattersmost

Calling all brands, agencies, and retailers! Retail Media is evolving rapidly — and your feedback is wanted. IAB Australia has launched the Retail Media State of the Nation Survey 2025, focused on how the industry is planning, buying, and measuring retail media. This is your opportunity to provide critical guidance and feedback that will help shape the future of this dynamic space. Take the survey now: https://lnkd.in/gpinK6sx Insights from the survey will be used by the IAB Australia Retail Media Council to: - Identify key industry trends and challenges - Shape future industry initiatives and best practices Results will be released in July and will serve as a valuable resource for companies involved in retail and commerce media. Now’s the time to have your say and help shape the future of retail media. #coles360 #RetailMedia #IABAustralia Gai Le Roy

We are thrilled to have partnered with Coca-Cola Europacific Partners to relaunch their iconic Share a Coke campaign in Coles! We unlocked unmissable, high impact theatrical POS including shelf stripping, full aisle floor decals, aisle archway theatre, 3D die cut fins and more! The omni-channel experience didn’t end there, with the campaign being brought to life for online shoppers on Coles Online too! #coles360 #retailmedia #instore #activations #retail #grocery

JOIN US! We're looking for a Pricing & Yield Manager. Are you an experienced pricing and yield leader with a deep understanding of owned media, traditional media channels, digital media, and revenue optimisation? Do you thrive in data-driven environments and have a track record of driving commercial success in high-revenue media businesses?   As Pricing & Yield Manager at Coles 360, you’ll report to Bec Penn & play a pivotal role in shaping our retail media monetisation strategy.   We're open to candidates based in Sydney or Melbourne. This is a permanent full time role and we would also consider those looking for part-time at four days per week. Applications close on Monday 24 February so get in quick! https://lnkd.in/geY-26ud