Mumbrella

This week in Dynamic Duos, we hear from Yahoo’s head of data, AUSEA, Lorraine Donnelly, and head of Yahoo DSP Australia, Maddie Basso. https://lnkd.in/dVhh2Ngp

The NRMA has leaned into its partnership with Cricket Australia to roll out a new campaign: “Helping the game we love continue to thrive”, with Accenture Song. Sally Kiernan, MBus, GAICD Christie Cooper https://lnkd.in/dh_saKVF

A trio of media and creative businesses — Akcelo, Apparition Media and EssenceMediacom Australia & New Zealand — have partnered with Sony Interactive Entertainment’s video game brand, PlayStation, to launch its global campaign in Australia. Oli Cassidy Aden Hepburn Pippa Berlocher Patrick Lagana https://lnkd.in/dpsVd2Ca

Julia Morris, Sam Pang, Shaun Micallef, and Marc Fennell each have successful programs on competing free-to-air networks — but 2026 will also see them head-up new projects on the Australian Broadcasting Corporation (ABC). https://lnkd.in/dZQQYydb

Paramount Skydance, Netflix, and NBC parent Comcast are all expected to submit offers to buy Warner Bros Discovery within the next few hours. https://lnkd.in/duEM-wfy

The Albanese government has been urged not to drop its proposed gambling advertising ban on social media, with reports that communications minister Anika Wells is seeking to shift the focus towards combatting overseas betting operations. https://lnkd.in/dgpEdVAH

The eSafety commission has informed gaming platform Twitch that it has been designated as an age-restricted social media platform, and will be required to implement Australia’s social media minimum age legislation in less than three weeks. https://lnkd.in/dwFmchGa

Snap’s head of communications for Australia and New Zealand, Claire Robinson, has departed the social media giant to join Roblox, in what appears to be the gaming platform’s first local communications hire. https://lnkd.in/dJCwMkZb

Digital marketer Lee P. spent nine months out of work following a near-death experience. Now he has secured a new role just 24 hours after a candid Linkedin post asking for help sparked an outpouring of industry support. Lee spoke with Mumbrella's Eleanor Dickinson about it. https://lnkd.in/dfdxrkbv

Checkout is no longer the end of the customer journey —it’s a high-intent moment where attention, trust, and engagement converge. As first-party data become more valuable than ever, the brands who optimise this touchpoint will capture stronger, more meaningful customer relationships.   Find out more in our latest article by ROKT. #Sponsored   https://lnkd.in/dUAWR3-H