Downloaded 55 times
Uploaded byCraig Bailey
WordPress Case Study
This document discusses how WordPress was used to create an effective recruitment agency website. It describes how the owner built their first WordPress site in 3 weeks with no experience. Templates allowed quick setup of new sites. Plugins were used for SEO optimization, social media integration, maps, analytics, and more. Specialized plugins brought in industry news/videos automatically and posted jobs directly from applicant tracking systems. This WordPress site outranked larger competitors and generated many resumes each month at no cost beyond the initial setup.
More Related Content
![[PYCON Korea 2018] Python Application Server for Recommender System](https://cdn.slidesharecdn.com/ss_thumbnails/20180818pyconapplicationserverforrecommendersystematkakaorev3-180820011512-thumbnail.jpg?width=640&height=640&fit=bounds)
![Support, Monitoring, Continuous Improvement & Scaling Agentic Automation [3/3]](https://cdn.slidesharecdn.com/ss_thumbnails/agenticcommunityseries-day3-cfd-251120170304-ddef8112-thumbnail.jpg?width=640&height=640&fit=bounds)
WordPress Case Study
- 1. Wordpress – CaseStudyA Recruitment Agency WebsiteSEO + PluginsSteve Wilsonsteve@citirecruitment.com
- 2. What I doIown and run an IT Recruitment Agencywww.citirecruitment.com
- 3. What else IdoLaunched an online technology company that has a number of Wordpress ‘Solutions’ for the Recruitment Industrywww.echowebsites.com.au
- 4. This Year...We haverecently extended these Wordpress solutions to work for the Car Dealership and Real Estate Industries.
- 5. What I hadin November 2008A static website – not attracting candidates or clientsLike 80% of recruitment firms in Australia I was producing Job Adverts (unique content) NOT listed directly on my website (in an iframe)I was being contacted by suppliers offering Recruitment websites in excess of $8000 + ongoing fees of over $8000 per year – locked in.I was being quoted for custom built websites integrated with a job listings function for over $10000 PLUS the website design!I was competing with over 3000 recruitment companies in AustraliaAND“Mate we’re not HIRING, WERE FIRING”!
- 6. What I Neededand what Wordpress offeredA great looking website that was interactive and was easy to update dailyA career portal for my customers – I wanted to list my jobs easily, create a news portal, have a newsletter and easy to update forms. No codingI didn’t want to spend much $$I wanted the website to be mine.
- 7. What I havenow – SEO Heaven!A website that consistently ranks at the top of the first page in Google for 90% of my live jobs.“CITI Recruitment” beats Citi Bank Graduate, Careers and Jobs sections worldwideWe attracts over 2000 unique visitors a month. My site generates over 400 direct resumes per month for freeWe rank first for ‘Temp Agency’ beating Kelly Services and Staffing.comTop of Google for “Recruitment Agency Sydney” & 2nd page for “IT Recruitment Agency Sydney”Regularly the ONLY Recruitment Company with our jobs listed in the first SIX pages of Google.Consistently list 1st page for niche and common roles (Java Developer = 1093 jobs on Seek) *Fully automatic – no extra work involved for our consultantsOur job listings on Google consistently beat Finite IT and Randstad (with an in-house $100k a year SEO expert and revenue of $3180 Million a year).
- 8. Niche Job Advert- Results
- 9. Common Job Adverts- Results
- 10. What I havenow – SEO Heaven!A website that consistently ranks at the top of the first page in Google for 90% of my live jobs.“CITI Recruitment” beats Citi Bank Graduate, Careers and Jobs sections worldwideWe attracts over 2000 unique visitors a month. My site generates over 400 direct resumes per month for freeWe rank first for ‘Temp Agency’ beating Kelly Services and Staffing.comTop of Google for “Recruitment Agency Sydney” & 2nd page for “IT Recruitment Agency Sydney”Regularly the ONLY Recruitment Company with our jobs listed in the first SIX pages of Google.Consistently list 1st page for niche and common roles (Java Developer = 1093 jobs on Seek)Fully automatic – no extra work involved for our consultantsOur job listings on Google consistently beat Finite IT and Randstad (with an in-house $100k a year SEO expert and revenue of $3180 Million a year).
- 11. CITI Recruitment –A case studyTemplates – quick and easyBuilt my first Wordpress website in 3 weeks during the 2008 Christmas vacation with no previous Wordpress experience *Moved to our current iteration 4 months agoTemplate was “Activated” instantly resulting in a new website in just 2 days!Our new template has hundreds of different layouts available Social media and video integration built-in
- 12. First template weused – built in 3 weeks
- 13. CITI Recruitment –A case studyTemplates – quick and easyBuilt my first Wordpress website in 3 weeks during the 2008 Christmas vacation with no previous Wordpress experienceMoved to our current iteration 4 months ago *Template was “Activated” instantly resulting in a new website in just 2 days!Our new template has hundreds of different layouts and pluginsSocial media and video integration built-in
- 14.
- 15. CITI Recruitment –A case studyTemplates – quick and easyBuilt my first Wordpress website in 3 weeks during the 2008 Christmas vacation with no previous Wordpress experienceMoved to our current iteration 4 months agoTemplate was “Activated” instantly resulting in a new website in just 2 days!Our new template has hundreds of different layouts and pluginsSocial media and video integration built-in
- 16. Advantages we foundusing Templates in Wordpress - compared to Design AgenciesDesign is almost done – we only had to make minor changesWe could browse hundreds of themes and get to see what the website would look like BEFORE we beginWe didn’t have to brief a web designer on the look and feel or have to jump back & forth with how we would like it to look.We got to select a theme similar to our own brandOther: Templates for eCommerce, Video, Blogs, Professional Websites, Webinars, Job Boards, and Gallery websitesEasy to edit and change yourself (Jodie to cover)
- 17. Plugins and SEOSEOPlugins – we use three types in combination + Sitemap Generators *Social Media – subscribe, refer a friend, send to twitter, facebook, etc…iPhone / Mobile CompatibleSpecialised SearchGoogle Analytics – within wordpressGoogle Maps (see picture)Newsletter Plugin – subscribe and mail-outsSecurity and Backup plugins – automatically backs up our websites and tests for security issues+ many more (come and ask me!)
- 18.
- 19.
- 20.
- 21.
- 22.
- 23. Meta Keyword generation– automatic or manual
- 24.
- 25.
- 26. Linked content –cool plugin!Plugins and SEOSEO Plugins – we use three types in combination + Sitemap GeneratorsSocial Media – subscribe, refer a friend, send to twitter, facebook, etc…*iPhone / Mobile CompatibleSpecialised SearchGoogle Analytics – within wordpressGoogle Maps (see picture)Newsletter Plugin – subscribe and mail-outsSecurity and Backup plugins – automatically backs up our websites and tests for security issues+ many more (come and ask me!)
- 27. Social Media PluginsYoucan:Subscribe to over 120 Social Networks
- 28. Share on 40of the main Social Networks
- 29. Users can recommendpages or posts
- 30. Can push updatesfrom your website to over 150 social media sites – including Twitter, Facebook and LinkedIn
- 31. Have a sidebarwith your social media pages – works both ways
- 32. Install Plugins ina matter of minutes
- 33. New funky socialmedia plugins coming out all the time.Plugins and SEOSEO Plugins – we use three types in combination + Sitemap GeneratorsSocial Media – subscribe, refer a friend, send to twitter, facebook, etc…iPhone / Mobile Compatible – very cool!Extend search functions – AJAX, Suggestions etcGoogle Analytics – within wordpress *Google Maps (see picture)Newsletter Plugin – subscribe and mail-outsSecurity and Backup plugins – automatically backs up our websites and tests for security issues+ many more (come and ask me!)
- 34. Google Analytics - inside Wordpress!No need to login into Google Analytics – you can monitor your users from within Wordpress in realtime.
- 35. Plugin to insetAnalytics code into your entire website – no coding required!Plugins and SEOSEO Plugins – we use three types in combination + Sitemap GeneratorsSocial Media – subscribe, refer a friend, send to twitter, facebook, etc…iPhone / Mobile Compatible – very cool!Extend search functions – AJAX, Suggestions etcGoogle Analytics – within wordpressGoogle Maps and more!**Newsletter Plugin – subscribe and mail-outsSecurity and Backup plugins – automatically backs up our websites and tests for security issues+ many more (come and ask me!)
- 36. A WordpressPluginsSmörgåsbord!Great wayto insert an interactive Google Maps with Directions to your company – including opening times and company reviewsPlugins included here:Google Maps
- 37.
- 38.
- 39.
- 40.
- 41.
- 42.
- 43.
- 44. SidebarsPlugins that workfor usSEO Plugins – we use three types in combination + Sitemap GeneratorsSocial Media – subscribe, refer a friend, send to twitter, facebook, etc…iPhone / Mobile Compatible – very cool!Extend search functions – AJAX, Suggestions etcGoogle Analytics – within wordpressGoogle Maps (see picture)Newsletter Plugin – subscribe and mail-outsSecurity and Backup plugins – automatically backs up our websites and tests for security issues+ many more (come and ask me!)
- 45. Specialised Plugins –the funky stuff!Autoblog – Video, News and Articleswe ‘scrape’ news and video from various websites and republish on our own website. Automatically each and every day – from any news website, RSS Feed, Youtube or Blogs.Quickly build content about your specific industry – even from years back!Unique Content FetcherCustom built article re-writerArticles are re-written so that it is unique to our website – avoiding duplicate content problemsSocial MediaAny news or jobs are ‘pushed’ to our Twitter (made me $14,000), Facebook Status, Facebook Pages, LinkedIn and other social media websites – automatically! Custom XML / RSS ReaderJob Adverts we post to Seek are read into wordpress via a standard XML file. Jobs are posted directly on the website – where the SEO plugins get to work on themWe now sell this solution to other Recruitment, Car Sales and RealEstate agenciesNow Partnered with Adlogic – Largest Job Posting Company in Australia
- 46. Video AutoblogContent re-publishedfrom other Industry Specific Websites
- 47. Turn your websiteinto a true news portal in 10 minutesNews and Articles Articles and news fetched from other industry leading websites
- 48. Articles can bere-written to avoid duplicate content issue with googleAutoblog – behind the scenesAdd content from anywhere:Video,
- 49.
- 50.
- 51.
- 52.
- 53. WebsitesSpecialised Plugins –the funky stuff!Autoblog – Video, News and Articleswe ‘scrape’ news and video from various websites and republish on our own website. Automatically each and every day – from any news website, RSS Feed, Youtube or Blogs.Quickly build content about your specific industry – even from years back!Unique Content FetcherCustom built article re-writerArticles are re-written so that it is unique to our website – avoiding duplicate content problemsSocial MediaAny news or jobs are ‘pushed’ to our Twitter (made me $14,000), Facebook Status, Facebook Pages, LinkedIn and other social media websites – automatically! Custom XML / RSS ReaderJob Adverts we post to Seek are read into wordpress via a standard XML file. Jobs are posted directly on the website – where the SEO plugins get to work on themWe now sell this solution to other Recruitment, Car Sales and RealEstate agenciesNow Partnered with Adlogic – Largest Job Posting Company in Australia
- 54. XML / RSSReaderUsed successfully in:Recruitment Agencies
- 55.
- 56.
- 57. Other companies pushingout news, content etc...Incorporating:Social Media Plugins
- 58. Send to aFriend
- 59.
- 60. SEO – 3xpluginsIn Summary - Plugins1000’s of plugins developed and supportedThey are free or a low price. You would pay $$$$ for custom built features via an agency.You think of a feature – there is likely a pluginEasily updated
- 61. In Summary –we I recommend WordpressThe website is yours – it’s Open Source and easily hosted on 99% of hostsIt’s supported worldwide – unlike custom built CMS’sIt’s always being improved - you’re not locked into a custom built CMSYou can change it quickly – even from Word 2007 (or MS Live Writer)100’s of uses and styles through templates100’s of Plugins!Very SEO FriendlyIf you would like to learn more - please email steve@citirecruitment.com or call 0416 495 325