UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Customer Forward Approach with User Research

UXPA 2023 Poster: Pocket Research Guide - Empower your Solution and Foster Customer Forward Approach with User Research

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  Contact us Pocket ResearchGuide Empower Your Solution and Foster Customer Forward approach with user research The Pocket Research Guide is a valuable tool to support product teams in creating user-centric solutions for Wolters Kluwer customers. The Pocket Research Guide provides the workflow for the projects frequently performed by the teams as a part of product development. The tool also illustrates the role of DXG User Research assisting product managers and designers in developing and optimizing new products. Here at Wolters Kluwer, we view gathering and analyzing customer insights as a key to successful and repeatable innovation. By truly understanding our users, we create a culture focused on user needs and designing functional and visually appealing products. Following an inductive approach to product development by cross-functional teams results in a smoother, more intuitive user experience, leading to promising growth. As user research practitioners, we see the value of the Pocket Research Guide in standardizing the approach to product development and fostering product-design-research collaboration delivering value to many product design teams across the company. The Research Team collaborated with designers and product managers to better understand the most typical projects in product improvement. The UXR Team completed research with six designers and two product managers regarding the role of research in their work. As a result, the four product development workflows were created: The 4 Paths of Navigating to The Right Insight Redesign an Existent Workflo Expand Product to a New Marke Product Upgrade for Localizatio Create New Product © IDEO JORDAN CISNEROS