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Using Google Analytics and Google Webmaster Tools to improve your site
The document provides an overview of using Google Analytics and Webmaster Tools to enhance website performance, with a focus on SEO strategies and data analysis. It includes discussions on traffic analysis and technical SEO practices, such as site confirmation and optimization techniques. Additionally, the document highlights future topics, including WordPress site backup and updates.
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Using Google Analytics and Google Webmaster Tools to improve your site
- 1. Using Google Analytics and Webmaster Tools to improve your website
- 3. Since last month WordPress 4.0
- 4. Since last month Authorship has gone away
- 5. Since last month I picked up a Chromebox
- 6. Since last month We moved to Teamwork
- 7. Since last month Gonna get an Apple Watch?
- 8. Next month onOctober 16 Backing up, updating and restoring your WordPress site
- 9. On November 20 Cindy Miller: Writing for the web
- 10. What we’ll covertoday • High-level overview of Google/SEO • Google Analytics • Google Webmaster Tools • Tracking down a traffic spike • Technical SEO
- 11. What we won’tcover today • Keyword research Visit JennyMunn.com and sign up to get her “Free Keyword Research Guide”
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- 13. How Google wasborn
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- 15. Google doesn’t searchthe internet
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- 22. The rules aren’tchanging
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- 26. Google Analytics byYoast
- 27. Choose your daterange
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- 30. Real Time →Overview
- 31. Audience → Overviewfor the past 30 days
- 32. Monthly overview forpast 12 mo
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- 34. Audience → Geo→ Location
- 35. Audience → Mobile→ Overview
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- 37. Acquisition → AllReferrals
- 38. Acquisition → Keywords→ Organic
- 39. Filtering out brandedkeywords
- 40. Filtering out brandedkeywords
- 41. Filtering out brandedkeywords
- 42. Acquisition → Social→ Network Referrals
- 43. Acquisition → SearchEngine → Queries
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- 47. Hide semalt sourcedtraffic
- 48. Now you cancompare them
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- 51. Confirm your site:Five options 1. HTML file upload 2. HTML tag 3. Domain name provider 4. Google Analytics 5. Google Tag Manager
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- 53. Search Traffic →Search Queries
- 54. Search Traffic →Links to Your Site
- 55. Search Traffic →Links → More
- 56. Google Index →Index Status
- 57. Crawl → CrawlStats
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- 59. Tracking down atraffic spike
- 60. Big spike onJuly 3
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- 65. Make note ofthat
- 66. Make note ofthat
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- 74. Mobile 2012 20132014
- 75. Canonicalization and redirects GreenMellenMedia.com GreenMellen.com GreenMellenMedia.org GreenMellonMedia.com GreenMelonMedia.com → www.GreenMellenMedia.com
- 76. EMDs and URLStructure
- 77. Next month onOctober 16 Backing up, updating and restoring your WordPress site