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Google Webmaster Tools
This document provides an overview of Google Search Console (formerly Google Webmaster Tools) and how it can be used to optimize websites and check indexing status. It discusses sitemaps, robots.txt files, submitting sites to be indexed, and analyzing search analytics and errors. The document also mentions manual actions, rich snippets, sitelinks, international targeting, and settings within the tool.
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Google Webmaster Tools
- 1. Google Webmaster Tools JadeWebster
- 2. Changed its nameto…. Google Search Console
- 3. 3 Webmaster Tools Google SearchConsole allows us to check the indexing status and optimize visibility of our websites. A site that's active in Webmaster Tools has a better shot at ranking well.
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- 7. 7 Sitemap.xml A sitemap.xml issimply a list of pages on your website, and what search engines should crawl and index. All our important pages should be on our sitemaps, otherwise Google might not be crawling and indexing them.
- 8. 8 Sitemap.xml The Sitemap URLhas now changed. So can please add the new site to your Google Webmaster Tools.
- 9. 9 Robots.txt A Robots.txt filedoes the opposite, and tells search engines what they cannot crawl and index. For example, when we do online banking, we don’t want Google to index our private pages – therefore these pages will be in a robots.txt.
- 10. Submit to Index Whatpages would we add to our robots.txt?
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- 14. 14 Errors ‘OK’ 200 This meansthe client’s request was successfully received, understood, and accepted.
- 15. 15 Errors Server Errors 5xx Whenyou see this kind of error for your URLs, it means that Google bot couldn’t access your URL, the request time out, or your site was busy. As a result, Google bot was forced to abandon the request.
- 16. 16 Errors Not Found 4xx A404 error is returned when Google bot attempts to visit a page that doesn’t exist – either because you deleted or renamed it without redirecting the old URL to a new page, or because of a typo in the link.
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- 18. 18 Errors Soft 404 Usually, whena user tries reaching a page, they will get a 404 error. As a result, the content of the page won’t be crawled or indexed by search engines. A soft 404 occurs when your server returns a real page for a URL that doesn't actually exist on your site. This usually happens when your server handles faulty or non-existent URLs as "OK," and redirects the user to a valid page like the home page or a "custom" 404 page.
- 19. 19 Errors Access Denied To crawla page, Googlebot must be able to access it. If you’re seeing Access Denied errors, it may be: • Because your site requires users to log in to view all or some of your content. • Robots.txt file is blocking • A proxy, or your hosting provider may be blocking Google from accessing your site.
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- 24. 24 Sitemaps Not all pagesare indexed, especially if you have put the pages in robots.txt file. Watch out for large numbers of pages no longer being indexed – this might be a sign of Panda.
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- 26. 26 Fetch As Google FetchAs Google allows you to see if: • Your URL’s are blocking Google • Your pages are getting redirected • Your website is temporarily down • Your website is unreachable • Submit your website to index
- 27. 27 Submit to Index 500single URL submissions 10 whole website submissions
- 28. Submit to Index When& why would you submit to index?
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- 32. 32 Mobile Usability Why bemobile friendly? Imagine losing 30% of your traffic….
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- 36. 36 Manual Actions If Googlethinks you are violating their web spam guidelines, such as Penguin and Panda – then they may send you a Manual Action. These are not to be ignored. If you are served a Manual Action you are likely to either be seriously demoted or removed from Google, until you ask for reconsideration.
- 37. 37 Manual Actions If yoursite isn't appearing in search results, check the Manual Action page. If you think you are adhering to the guidelines, you can request a review of your site directly from the Manual Actions page.
- 38. 38 Messages Types of messages: •Sudden spikes or drops for your impressions or click (search queries) • Your DNS server is down or misconfigured • Your web server itself is firewalled off • Your web server is refusing connections from Googlebot • Your web server is overloaded, or down • Your site’s robots.txt is inaccessible • Increase in errors • If they think you are behaving in a spammy way • If your CMS is due an update (Wordpress) • If they have detected Malware • Google+ link regquest
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- 41. 41 Removing Content You canremove content from Google in two ways: • Robots.txt File • Meta Tags • Remove URL’s (found under Google index)
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- 44. 44 Rich Snippets • Events •Products • Reviews • Knowledge Graph • Videos • Articles https://developers.google.com/structured-data/rich-snippets/reviews https://developers.google.com/structured-data/testing-tool/
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- 48. Try and create oneRich Snippet
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- 50. 50 Sitelinks If you rankwell in Google, it will start showing multiple links/pages of your website. We cannot say which pages should rank, but we can say which ones we don’t want.
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