HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT

HOW TO USE GOOGLE
ANALYTICS BEHAVIOR
REPORT TO OPTIMIZE
YOUR CONTENT

Want to know what
content performs best on
your website?

How do visitors move
through your website?

How do visitors interact
with your content?

Then, when you know
visitors’ movement and
interaction…

You can optimize your
website performance and
conversions.

Understanding Google
Analytics Behavior
Report is necessary.

You can assess
your content and
visitors’ actions.

This reveals what
visitors do on your
website.

Specifically, it tells you
what pages people visit.

It tells what actions they
take while visiting.

Type your
email ad,
and then,
click
NEXT.

Use one account for all
Google transactions.

This facilitates all your
activities very easily.

This saves your time
for other meaningful
outputs.

Of course, this can avoid
juggling your memory.

Type
your
passwor
d and
click
SIGN IN.

Your password must be
easy to remember.

Combination of letters,
numbers, and symbols
is encouraged.

You are then navigated
to your view.

You can see HOME,
REPORTING,
CUSTOMIZATION and
ADMIN.

They are located at the
topmost part.

This time, you select the
reporting tab.

This time, you select
the behavior tab.

There are nine sections
and tools under
behavior.

These are the nine
sections and tools.

For practical
understanding, let us
dive into them.

First, let us talk about
the Overview.

These are the five
data you can find.

What can we really see
on Pageviews?

This is the total number
of pages viewed.

It includes repeated
views of a single page.

A single person may
view the same page
several times.

Each view is taken as a
pageview.

This time, let us consider
unique pageviews.

It’s the number of
viewers at least once
during a visit.

This pertains to a view
on a specific page.

A single user views a
page more than once.

This is done during the
same visit.

Only the original view is
really counted.

What about the features
of Avg. Time on Page?

This is the average
amount of time users
spend viewing.

This refers to a specific
page or screen.

This also refers to set
of pages or screens.

What is the use of
Behavior Flow?

It lets you see what
visitors commonly
take.

It’s from the first
page to the last
page.

It’s for the pages
they visit before
leaving your site.

It’s a visual guide
on visitors’ length
of stay.

It shows where
those visitors end
up leaving.

Let us now discover Site
Content!.

It reports how visitors
engage on pages.

With respect to All
Pages, what is it?

You can quickly see your
top content.

This along with the
average amount of
revenue.

This pertains to the
revenue each page
generates.

How really helpful is the
Content Drilldown?

It is helpful for websites
that have subfolders.

It allows you to see top
folders of content.

You can also see the top
content within that folder.

It looks similar to All
Pages report.

So, what is its real
distinguishing features?

It is the ability to see
top sections.

This is instead of just top
content pages.

What about the features
of the Landing Pages?

It lets you see the top
pages on your website.

It’s the top pages on the
website where visitors
enter.

What do these data most
likely determine?

It is really helpful for
this question…

Which pages can convert
visitors into leads or
sales?

What can we see on
Exit Pages?

It shows the last pages
people visit.

This is before they exit
your website.

Why should you look at
these pages?

This is to keep your
visitors on your website.

This is for them to visit
the website longer.

What could be the way to
keep visitors?

It is to add more links to
other pages.

How does your website
perform in terms of
speed?

This is now the Site
Speed Section.

The Site Speed section
contains crucial reports.

It identifies website
areas you need to
optimize.

The Site Speed
overview report

Let’s take the description
of the metrics.

First, it is the Avg. Page
Load Time.

It is the average amount
of time.

It’s the time it takes
for pages to load.

It is from the initiation
to the completion.

Second, let’s talk about
the Avg. Redirection
Time.

It’s the time spent in
redirects before fetching
a page.

Third, it’s the Avg.
Domain Lookup Time.

DNS lookup for a page.

Fourth, what about the
Avg. Server Connection
Time?

establishing TCP
connection for a page.

What is TCP then for
better understanding?

TCP stands for
Transmission
Control Protocol.

Fifth, let’s have Avg.
Server Response Time.

It’s the time a server
takes to respond to a
user request.

It includes the network
time from the user’s
location to your server.

Lastly, let’s talk about Avg.
Page Download Time.

It’s the time to
download a page.

The time here is the
average time in seconds. .

With these metrics, you
can have some
improvements.

It includes reducing the
size of images.

You may reduce the
number of add-ons.

It displays how long
your most-visited pages
take to load.

This is in comparison to
the overall average
load time.

This pertains to the load
time for your website.

You should review
pages with a higher-
than-average load time.

For you to see what
optimization options you
have

What is the
significance of Speed
Suggestions?

This is the detailed
advice from Google.

This helps to optimize
your specific pages.

This also includes steps
for each suggestion.

It measures how fast
specific elements are.

It determines whether it
affects the user
experience.

For you to use this
report, do this.

You implement custom
code on your website.

How can we perform a
search on our website?

You need to configure
Site Search in your
website.

What could see in the
Site Search overview?

The Site Search
Overview report

It displays the overall
metrics for visitors.

These visitors use the
search box on your
website.

What is the significance
of Usage?

It breaks down the
number of visits.

search box used on
your website

The search box not
used on the website

Now, let’s understand the
use of the Search Term.

It displays the keywords
entered into your search
box.

Lastly, it is time to
know Pages.

It has the same metrics
for search terms.

But, metrics are focused
on pages where
searches originated.

How can specific
interactions on website
be tracked?

You need to understand
the use of Events.

You need to set up event
tracking code first.

After this, you can see
the following reports.

First, it is the Event
Overview.

It displays the summary
of visitors’ interactions.

You find quick reports
that show these numbers.

It’s the number of events
based on category.

It also shows action
and label.

Second, what can we
find in Top Events?

It displays the events with
the most visitor
interaction.

You can see the specific
links that visitors are
clicking.

This is by the moment
they leave your website.

What resources your
visitors are most
interested in.

It shows the top pages
where visitors interact.

It’s with the events you
are tracking.

How can we use the
Events Flow?

It displays the path
visitors take.

It is from the moment
they arrive…

to when they interact
with your event.

How should you be
able to use Publisher?

First, Link AdSense or
Ad Exchange to your
Analytics property.

What you could see then
is an Overview.

It displays the revenue
you’ve generated from
Google Adsense.

What could you see on
Publisher Pages?

It displays the top pages
on your website.

It’s the pages that
generate most Adsense
revenue.

What about the things
on Publisher Referrers?

It shows the referring
the referring URLs
driving visitors.

Now, it’s time to
discover Experiments!

Create experiments
by clicking this.

It allows you to conduct
simple A/B testing.

You can see which
landing pages variations
perform best.

It’s with respect to
meeting specific
conversions goals.

What are the uses of In-
Page Analytics?

It’s the final component of
the Behavior Section.

It lets you see your web
pages.

This is along with your
Google Analytics data.

What will you do first to
use this?

Install the Page Analytics
Google Chrome
Extension.

It allows you to see this
information.

The areas that get the
most attention.

Google analytics gives
a lot of data.

It’s about how visitors
engage with your
website’s content.

Behavior reports give
you a number of data.

Insight into top event
interactions

The ability to improve
your conversion rates

HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT

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