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Usability and UX
- 1. Usability & UserExperience
- 2. Web usability Webusability is an approach to make web sites easy to use for an end-user, without the requirement that any specialized training be undertaken. (wikipedia)
- 3. Web usability isabout making your website in such a way that your site users can find what they're looking for quickly and efficiently.
- 4. The broad goalof usability can be: Present the information to the user in a clear and concise way.
- 5. To give thecorrect choices to the users, in a very obvious way.
- 6. To remove anyambiguity regarding the consequences of an action e.g. clicking on delete/remove/purchase.
- 7. Put the mostimportant thing in the right place on a web page or a web application. KISS principle : had proven to be effective in focusing end-user attention.
- 8. Usability Basics Itis important to realize that usability is not a single, one-dimensional property of a user interface. Usability is a combination of factors including: Ease of learning : How fast can a user who has never seen the user interface before learn it sufficiently well to accomplish basic tasks?
- 9. Efficiency of use : Once an experienced user has learned to use the system, how fast can he or she accomplish tasks?
- 10. Error frequency andseverity : How often do users make errors while using the system, how serious are these errors, and how do users recover from these errors?
- 11. Subjective satisfaction : How much does the user like using the system?
- 12. Memorability :If a user has used the system before, can he or she remember enough to use it effectively the next time or does the user have to start over again learning everything?
- 13. Facts Every $1invested in improving your websites usability returns $10 to $100 (source: IBM)
- 14. A web usabilityredesign can increase the sales/conversion rate by 100% (source: Jakob Nielson )
- 15. User Experience Isabout how a person feels about using a product, system or service. (wikipedia)
- 16. The level ofsatisfaction an average user gets form a product.
- 17. Satisfaction is relatedto how user:
- 18. 1- like theproduct
- 19. 2- understand theproduct
- 20. 3- use theproduct
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- 22. Difference Between Usabilityand UX Usability is a subset of the overall User Experience.
- 23. Usability answers thequestion, “Can the user accomplish their goal?” with effectiveness, efficiency, and satisfaction about the results.
- 24. User Experience answersthe question, “Did the user have as delightful an experience as possible doing so?”.
- 25. User Experience takesfar more effort to do well, but the results have far better impact.
- 26. Some principles ofusability Don't make me thin k !?
- 27. Consumer are lazy..and getting lazier.
- 28. Users are usuallyunder time pressure.
- 29. Make obvious whatis clickable
- 30. People don't readweb pages, they scan them
- 31. Too hard tofind the Back & start again Button
- 32.
- 33. F-Shaped Pattern ForReading Web Content Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.
- 34. Next, users movedown the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.
- 35. Finally, users scanthe content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem.
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- 37. Some principles ofusability Omit words!!
- 38. “get rid ofhalf of the words on each page, then get rid of half of what is left”
- 39. Use searches aslong as the results are relevant and well presented.
- 40. Make what Iwant available when I want it, and where I want it in the form I want it.
- 41. Break pages intoclearly defined areas
- 42. Don't put unnecessaryimages and avoid using too much colors.
- 43. Some principles ofusability Web applications should explain themselves as far as humanly possible, when I look at a web page it should be self-evident. Obvious. Self-explanatory.
- 44. Don’t waste mytime
- 45. Much of ourweb use is motivated by the desire to save time. As a result, web users tend to act like sharks. They have to keep moving or they’ll die.
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- 47. Whitespace: more screensize doesn't mean more content.
- 48. Use it tocreate structure.
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- 51. The user shouldalways know: What page am I on?
- 52. What are themajor sections of this site?
- 53. What are myoptions at this level?
- 54. How can Isearch?
- 55. “People wont useyour website if they cant find there way around it.”
- 56. Homepage should answer:What is the page about?
- 57. What do theyhave here?
- 58. What can Ido here?
- 59. Why should Ibe here and not somewhere else?
- 60. Where do Istart?
- 61. Eliminate confusions Whyis it called ________?
- 62. I thought _______meant something else?
- 63. Can I clickon it? “should I click on it?”
- 64. If something isnot a link, don't underline it.
- 65. Why is Usabilityand UX Important? Too difficult -> people leave
- 66.
- 67. Too hard toread -> people leave
- 68. Don't understand whatto do next -> people leave
- 69. To much todo -> people leave
- 70. some Common mistakes1-a person doesn't know what your website is about within 4 seconds
- 71. some Common mistakes2- issues of images and multimedia.
- 72. 3- forcing sign-into browse.
- 73. 4-page element thatlook like advertising.
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