Tuffati nelle novità
di LinkedIn
Scopri le novità sui prodotti LinkedIn
finalizzati alla Talent Acquisition ed
Employer Branding
Customer Success Manager
Francesco Costanzo
Customer Success Manager
Valentina Napoli
Presenting today for you
Today’s agenda
• A brief introduction about LinkedIn
• Next Generation Recruiter
• Sponsored Jobs
• Candidates experience
• LinkedIn mobile app
• LinkedIn Referral
LinkedIn: A global pool of talent
5M+
INDONESIA
3M+
PHILIPPINES
2M+
MALAYSIA
1M+
SINGAPORE
2M+
SAUDI ARABIA
23M+
BRAZIL
124M+
UNITED STATES
OF AMERICA
12M+
CANADA
34M+
INDIA
7M+
AUSTRALIA
1M+
NEW ZEALAND
4M+
SOUTH AFRICA
2M+
UNITED ARAB EMIRATES
20M+
UNITED KINGDOM
11M+
FRANCE
8M+
ITALY
2M+
BELGIUM
1M+
DENMARK
4M+
TURKEY
6M+
NETHERLANDS
2M+
SWEDEN
8M+
SPAIN
16M+
CHINA
414M+ Members
worldwide
+2 New members per second
4
STAY INFORMED
through professional
news and knowledge
CONNECT
with the
professional world
GET HIRED
and build your
career
LinkedIn empowers members to
connect to opportunity
© 2016 LinkedIn Corporation. All Rights Reserved. |
Create economic opportunity for
every member of the global workforce
Our vision
© 2016 LinkedIn Corporation. All Rights Reserved. |
Realize your
dream job
Find work Be great at
what you do
© 2016 LinkedIn Corporation. All Rights Reserved. |
Connect talent with
opportunity at massive scale
Our Core Value Proposition
© 2016 LinkedIn Corporation. All Rights Reserved. |
THE ECONOMIC GRAPH
Next Generation Recruiter
The next generation of Recruiter
Why did we re-imagine Recruiter?
Because today, finding and engaging talent can be hard and time consuming.
Recruiters got into recruiting to hire amazing people for their company, and in
the process, change lives. But somewhere along the line, finding talent became
so time consuming that recruiters stopped spending as much time doing what
they love.
1
2
4
Identifying the right requirements for the role is tough; you can easily forget what skills or
traits are important.
Translating those requirements into an effective search can be challenging; building and
modifying the search is hard, and boolean is unforgiving.
Once you’ve executed the search, there are sometimes thousands of results and the list can
feel endless. Prioritizing the right candidates to reach out to can feel impossible.
3 Sometimes you know who you want to find, but you just can’t put it into words. Or the hiring
manager tells you to find someone like x.
Key Challenges:
How does the next generation solve for this?
The next generation of Recruiter offers a simplified, intuitive Recruiter experience
that empowers anyone to go from searching to hiring in less time. It does this through 3
key benefits:
Search faster: Find top talent in less time, with an intuitive
search experience
Uncover hidden talent. Use dynamic search suggestions to
expand and refine your search in new ways
Prioritize warm leads: Identify candidates who are more likely to
engage with your company
Key benefits:
Hero Banner
To learn the
new tool
Launch the next generation of Recruiter
Key words
There are 4 main feature enhancements:
Search faster
Guided search A streamlined search bar gives you a quick, simple, and flexible way to start your
search. Type in a keyword or job title to trigger a smart drop down that will help you
structure your search.
Recruiter then learns from your search behavior to instantly suggest locations and
skills that are most relevant to your search criteria.
“Find more people
like…”
Create a search based on an ideal candidate, without having to describe them in
detail. Simply enter a name, and Recruiter will build the complex search to find more
candidates like them.
*Not available for RLite
Uncover hidden talent
Smart suggestions The new search results page populates with the search criteria you’ve already
entered, and provides suggestions for additional related terms to help you expand or
condense the scope of your search. You can easily edit your search and see live
search results.
Prioritize warm leads
Spotlights New search spotlights allow you to zero in on those particular candidates that have
engaged with your company or may be more likely to engage.
*Not available for RLite
Search Faster
Uncover hidden talent
Prioritize warm leads
Find great talent, faster
Guided search gives you flexible options to
structure your search
Search by a job title, based
on your keywords
Search by a suggested
‘ideal candidate’ who is
relevant to your keywords
Search by job title, ideal
candidate, or Boolean
Search by job title to leverage relevant location
and skills suggestions
Enter as many skills as
you need to tailor your
search
Choose from the top
skills that are trending
for the job title – or
select them all!
See how many results
you’ll get as you enter
and refine your search
38 Filters
Easily “Find more people like” your top talent
Simply enter the name of
your ideal candidate
Recruiter suggests
relevant profiles from your
network
Recruiter builds a complex search based on
the profiles of your ideal candidates
Search fields are
automatically filled based
on your ideal candidates’
key attributes
See what criteria went into
the search, and edit
directly as you see fit
Uncover new talent
Intelligently refine your search with smart
suggestions
Dynamically refine your
search within the
search results page
Access all advanced
search filters
Expand or narrow your
search using smart
suggestions
Cross-field suggestions
offer additional search
criteria you may not
have considered
Prioritize the right talent
Spotlights quickly identify warm leads from
within your search results
Spotlights allow you to
easily filter results for
candidates who are likely
to engage
Additional candidate
information appears on
their results card
Spotlights vary based on
different types of
relationships and
interactions on LinkedIn
Sponsored Jobs
Sponsored Jobs allows you to target more
relevant candidates faster
Strategic Sourcing
and Pipelining
Personalized Job
Targeting
Talent Brand
Development
SOURCE TALENT
© 2016 LinkedIn Corporation. All Rights Reserved. |
Not all jobs are created equal; Sponsored Jobs
help fill your most important roles faster
Financial Analyst Software Engineer Sales Operations
Senior Engineer IT Administrator Sales Director
SPONSORED JOBS
Job targeting begins right on the homepage
Industrial Engineer
3V SIGMA S.p.a.
Industrial Engineer
3V SIGMA S.p.a.
Industrial Engineer
3V SIGMA S.p.a.
JOB TARGETING
James Davis
500+
Connections
2nd
Industrial Engineer
As seen by:
Your ideal passive candidate
Showcase your most important jobs
to the best talent
 You control how often your
job appears in sponsored
placements across LinkedIn
– including mobile
 Sponsored Jobs can get 30-
50% more applicants!
LinkedIn
LinkedIn
Industrial Engineer
LinkedIn
Industrial Engineer
Dimenson
Industrial Engineer
JOB TARGETING
James Davis
500+
Connections
2nd
Industrial Engineer
As seen by:
Your ideal passive candidate
Bring the power of LinkedIn’s targeting to
pay per click
Decide how often jobs appear in the top
slot by setting your bid and budget
Track success right in Recruiter
or in your ATS
Cost per click: Amount you
pay when candidate clicks to
view your job
Budget: the maximum
amount you will spend on
this job
JOB TARGETING
Candidates experience
How to find an opportunity on LinkedIn
Active
Candidates
How to find an opportunity on LinkedIn
Passive
Candidates
Like a new job appears to candidates
Title
Job
Description
Recruiter
Application
Sharing
Inmail to candidates
Application
Comparison
with your
peers
Picture of
the company
Where
employees
coming from
Avarage
Salary
Post details
People
you
could
know
Who is in the
potential team
you could join
Apply
Send your profile
Send your profile
LinkedIn mobile app
Find people and
jobs quickly with
more intuitive
search.
Connect with other
LinkedIn apps to
increase your
chances to
succeed!
LinkedIn Referral
It starts with LinkedIn
Talent is influenced by multiple touch-points
across the candidate journey
Applied
Prospect Hire
Unaware Interested
Aware Considering
LinkedIn engages the entire
spectrum of talent
Applied
Prospect Hire
Unaware Interested
ConsideringAware
You can increase your recruiting efficiency by
engaging talent every step of the way
Branding Sourcing
Build awareness and
interest among qualified
talent pools
Leverage relationships that
talent has with your
company
Referrals
LinkedIn Referrals offers a comprehensive
approach to unlocking the value of employee
networks
Recruiter
Employee HR Leader
56
…Equip Recruiter
Users…
…Equip Recruiter
Users…
Automatically
engage employees…
Automatically
engage employees…
…Empower
Admins
LinkedIn Referrals unlocks your employees’
networks to help you build a world class team
…Empower
Admins
57
Employee Journey
Teresa Walsh
Employee Journey
Employee Journey
Employee Journey
Employee Journey
Employee Journey
Employee Journey
Employee Journey
Candidate Journey
Kevin Arnold
Candidate Journey
Candidate Journey
A couple days later, we go back
to our employee Journey
Teresa Walsh
Employee Journey
Employee Journey
Recruiter Journey
Tim Kraft
Tim’s view of the requisition in Acme Co.’s ATS Employee Journey
Employee JourneyTim’s view working in LinkedIn Recruiter
Employee Journey
Admin Journey
Leigh
Admin Journey
To sum up
What we have seen today
• Next Generation Recruiter
• Sponsored Jobs
• Candidates experience
• LinkedIn mobile app
• LinkedIn Referral
Appendix
Resources
LinkedIn Referral  https://business.linkedin.com/talent-
solutions/employee-referrals-me
LinkedIn Talent Blog  https://business.linkedin.com/me/talent-solutions
LinkedIn Recruiter  https://business.linkedin.com/me/talent-
solutions/recruiter
Next Generation Recruiter Video 
https://youtu.be/GbGffFCR7jU?list=PLoBbPuCYnPF9fFwCowSO-
gQdqSHrb4C_0
New LinkedIn App  http://www.slideshare.net/linkedin/our-new-linkedin-
app-is-here-making-it-easier-than-ever-to-stay-in-touch-with-the-people-
and-information-you-need-to-be-successful

Tuffati nelle novità di LinkedIn!

  • 1.
    Tuffati nelle novità diLinkedIn Scopri le novità sui prodotti LinkedIn finalizzati alla Talent Acquisition ed Employer Branding
  • 2.
    Customer Success Manager FrancescoCostanzo Customer Success Manager Valentina Napoli Presenting today for you
  • 3.
    Today’s agenda • Abrief introduction about LinkedIn • Next Generation Recruiter • Sponsored Jobs • Candidates experience • LinkedIn mobile app • LinkedIn Referral
  • 4.
    LinkedIn: A globalpool of talent 5M+ INDONESIA 3M+ PHILIPPINES 2M+ MALAYSIA 1M+ SINGAPORE 2M+ SAUDI ARABIA 23M+ BRAZIL 124M+ UNITED STATES OF AMERICA 12M+ CANADA 34M+ INDIA 7M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 2M+ UNITED ARAB EMIRATES 20M+ UNITED KINGDOM 11M+ FRANCE 8M+ ITALY 2M+ BELGIUM 1M+ DENMARK 4M+ TURKEY 6M+ NETHERLANDS 2M+ SWEDEN 8M+ SPAIN 16M+ CHINA 414M+ Members worldwide +2 New members per second 4
  • 5.
    STAY INFORMED through professional newsand knowledge CONNECT with the professional world GET HIRED and build your career LinkedIn empowers members to connect to opportunity © 2016 LinkedIn Corporation. All Rights Reserved. |
  • 6.
    Create economic opportunityfor every member of the global workforce Our vision © 2016 LinkedIn Corporation. All Rights Reserved. |
  • 7.
    Realize your dream job Findwork Be great at what you do © 2016 LinkedIn Corporation. All Rights Reserved. |
  • 8.
    Connect talent with opportunityat massive scale Our Core Value Proposition © 2016 LinkedIn Corporation. All Rights Reserved. |
  • 9.
  • 10.
  • 11.
    The next generationof Recruiter
  • 12.
    Why did were-imagine Recruiter? Because today, finding and engaging talent can be hard and time consuming. Recruiters got into recruiting to hire amazing people for their company, and in the process, change lives. But somewhere along the line, finding talent became so time consuming that recruiters stopped spending as much time doing what they love. 1 2 4 Identifying the right requirements for the role is tough; you can easily forget what skills or traits are important. Translating those requirements into an effective search can be challenging; building and modifying the search is hard, and boolean is unforgiving. Once you’ve executed the search, there are sometimes thousands of results and the list can feel endless. Prioritizing the right candidates to reach out to can feel impossible. 3 Sometimes you know who you want to find, but you just can’t put it into words. Or the hiring manager tells you to find someone like x. Key Challenges:
  • 13.
    How does thenext generation solve for this? The next generation of Recruiter offers a simplified, intuitive Recruiter experience that empowers anyone to go from searching to hiring in less time. It does this through 3 key benefits: Search faster: Find top talent in less time, with an intuitive search experience Uncover hidden talent. Use dynamic search suggestions to expand and refine your search in new ways Prioritize warm leads: Identify candidates who are more likely to engage with your company Key benefits:
  • 14.
  • 15.
    Launch the nextgeneration of Recruiter Key words
  • 16.
    There are 4main feature enhancements: Search faster Guided search A streamlined search bar gives you a quick, simple, and flexible way to start your search. Type in a keyword or job title to trigger a smart drop down that will help you structure your search. Recruiter then learns from your search behavior to instantly suggest locations and skills that are most relevant to your search criteria. “Find more people like…” Create a search based on an ideal candidate, without having to describe them in detail. Simply enter a name, and Recruiter will build the complex search to find more candidates like them. *Not available for RLite Uncover hidden talent Smart suggestions The new search results page populates with the search criteria you’ve already entered, and provides suggestions for additional related terms to help you expand or condense the scope of your search. You can easily edit your search and see live search results. Prioritize warm leads Spotlights New search spotlights allow you to zero in on those particular candidates that have engaged with your company or may be more likely to engage. *Not available for RLite
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
    Guided search givesyou flexible options to structure your search Search by a job title, based on your keywords Search by a suggested ‘ideal candidate’ who is relevant to your keywords Search by job title, ideal candidate, or Boolean
  • 22.
    Search by jobtitle to leverage relevant location and skills suggestions Enter as many skills as you need to tailor your search Choose from the top skills that are trending for the job title – or select them all! See how many results you’ll get as you enter and refine your search
  • 23.
  • 24.
    Easily “Find morepeople like” your top talent Simply enter the name of your ideal candidate Recruiter suggests relevant profiles from your network
  • 25.
    Recruiter builds acomplex search based on the profiles of your ideal candidates Search fields are automatically filled based on your ideal candidates’ key attributes See what criteria went into the search, and edit directly as you see fit
  • 26.
  • 27.
    Intelligently refine yoursearch with smart suggestions Dynamically refine your search within the search results page Access all advanced search filters Expand or narrow your search using smart suggestions Cross-field suggestions offer additional search criteria you may not have considered
  • 28.
  • 29.
    Spotlights quickly identifywarm leads from within your search results Spotlights allow you to easily filter results for candidates who are likely to engage Additional candidate information appears on their results card Spotlights vary based on different types of relationships and interactions on LinkedIn
  • 30.
  • 31.
    Sponsored Jobs allowsyou to target more relevant candidates faster Strategic Sourcing and Pipelining Personalized Job Targeting Talent Brand Development SOURCE TALENT © 2016 LinkedIn Corporation. All Rights Reserved. |
  • 32.
    Not all jobsare created equal; Sponsored Jobs help fill your most important roles faster Financial Analyst Software Engineer Sales Operations Senior Engineer IT Administrator Sales Director SPONSORED JOBS
  • 33.
    Job targeting beginsright on the homepage Industrial Engineer 3V SIGMA S.p.a. Industrial Engineer 3V SIGMA S.p.a. Industrial Engineer 3V SIGMA S.p.a. JOB TARGETING James Davis 500+ Connections 2nd Industrial Engineer As seen by: Your ideal passive candidate
  • 34.
    Showcase your mostimportant jobs to the best talent  You control how often your job appears in sponsored placements across LinkedIn – including mobile  Sponsored Jobs can get 30- 50% more applicants! LinkedIn LinkedIn Industrial Engineer LinkedIn Industrial Engineer Dimenson Industrial Engineer JOB TARGETING James Davis 500+ Connections 2nd Industrial Engineer As seen by: Your ideal passive candidate
  • 35.
    Bring the powerof LinkedIn’s targeting to pay per click Decide how often jobs appear in the top slot by setting your bid and budget Track success right in Recruiter or in your ATS Cost per click: Amount you pay when candidate clicks to view your job Budget: the maximum amount you will spend on this job JOB TARGETING
  • 36.
  • 37.
    How to findan opportunity on LinkedIn Active Candidates
  • 38.
    How to findan opportunity on LinkedIn Passive Candidates
  • 39.
    Like a newjob appears to candidates Title Job Description Recruiter Application Sharing
  • 40.
  • 41.
    Application Comparison with your peers Picture of thecompany Where employees coming from Avarage Salary
  • 42.
    Post details People you could know Who isin the potential team you could join Apply
  • 43.
  • 44.
  • 45.
  • 52.
    Find people and jobsquickly with more intuitive search. Connect with other LinkedIn apps to increase your chances to succeed!
  • 53.
  • 54.
    It starts withLinkedIn Talent is influenced by multiple touch-points across the candidate journey Applied Prospect Hire Unaware Interested Aware Considering LinkedIn engages the entire spectrum of talent
  • 55.
    Applied Prospect Hire Unaware Interested ConsideringAware Youcan increase your recruiting efficiency by engaging talent every step of the way Branding Sourcing Build awareness and interest among qualified talent pools Leverage relationships that talent has with your company Referrals
  • 56.
    LinkedIn Referrals offersa comprehensive approach to unlocking the value of employee networks Recruiter Employee HR Leader 56
  • 57.
    …Equip Recruiter Users… …Equip Recruiter Users… Automatically engageemployees… Automatically engage employees… …Empower Admins LinkedIn Referrals unlocks your employees’ networks to help you build a world class team …Empower Admins 57
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
    A couple dayslater, we go back to our employee Journey Teresa Walsh
  • 70.
  • 71.
  • 72.
  • 73.
    Tim’s view ofthe requisition in Acme Co.’s ATS Employee Journey
  • 74.
    Employee JourneyTim’s viewworking in LinkedIn Recruiter
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
    What we haveseen today • Next Generation Recruiter • Sponsored Jobs • Candidates experience • LinkedIn mobile app • LinkedIn Referral
  • 81.
  • 82.
    Resources LinkedIn Referral https://business.linkedin.com/talent- solutions/employee-referrals-me LinkedIn Talent Blog  https://business.linkedin.com/me/talent-solutions LinkedIn Recruiter  https://business.linkedin.com/me/talent- solutions/recruiter Next Generation Recruiter Video  https://youtu.be/GbGffFCR7jU?list=PLoBbPuCYnPF9fFwCowSO- gQdqSHrb4C_0 New LinkedIn App  http://www.slideshare.net/linkedin/our-new-linkedin- app-is-here-making-it-easier-than-ever-to-stay-in-touch-with-the-people- and-information-you-need-to-be-successful