Top 3 tips for google+

Top 3 tips for google+

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  Google+: Top 3-Tipsfor More Success Michelle Post, Ph.D., CSMS +MichellePostPhD
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  Lessons to Learn •Google+ Statistics • Why Does It Matter? • Creating a Profile (About) • Creating Circles of Influence • “Share What’s New . . .” • Best Times to Post on G+ • Resources ©Michelle Post, Ph.D., CSMS
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  Google+ Statistics ©Michelle Post,Ph.D., CSMS The numbers say . . . • Number of registered users: 1.15 B • Number of monthly active users: 359 M • Number of monthly users: 201.6 M • Gender: 62% are Men and 38% Women • Generations monthly visits: Golden – 15.4%, Baby Boomers – 35%, Gen-X – 23%, Gen-Y – 28% & Gen-Z – 29% • Average time spent on G+ monthly – 7 Minutes Resources for Stats: Digital Marketing Ramblings and Social Media Today
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  Why Does G+Matter? ©Michelle Post, Ph.D., CSMS Your Guide to Google+ . . . - http://www.pinterest.com/pin/448600812855641796/
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  Creating a Profile(About) Steps 1. Create a Google Account - http://bit.ly/1daEcJG 2. Join Google+ 3. Create a G+ Business Page - http://www.google.com/+/business/ 4. Create a Profile - About 5. Create Circles 6. Add People 7. Write a Strategy 8. Begin Posting 9. Create Communities 10. Engage ©Michelle Post, Ph.D., CSMS ABOUT • People • In Your Circles • Have You in Circles • Work • Occupation • Skills • Employment • Places • Contact Information • App with Google+ Sign-In • Story • Tagline • Introduction • Bragging Rights • Education • Basic Information • Links • Google+ URL • YouTube • Other Profiles • Contributor To • Links
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  Creating Circles ofInfluence Types of Circles • Personal • Professional • Industry • Competitors • Research • Friends / Family Resources • Mastering Circles: The Key to Success on Google+ • Mastering Circles Community • Google+ Circles: The Unanswered Questions, Answered! • Using Google Plus Circles Effectively • How to Use Google+ Circles to Build Your Brand (or Blog) ©Michelle Post, Ph.D., CSMS • Co-Workers • Alumni • Passions • Hashtags • Local Faves • And so many more
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  “Share What’s New. . .” • Video - YouTube • Format Enriched Content • Photos • Blog Posts • Hashtags • Private / Public Content • Community Posts • Hangouts ©Michelle Post, Ph.D., CSMS Resources • The Guide to Creating Shareable Content on Google+ • Google+ Features to Improve Marketing • 13 Google+ Tools to Improve Your Marketing
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  Best Times ToPost on Google+ ©Michelle Post, Ph.D., CSMS To see the full Infographic read: The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest
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  RESOURCES: EXPERTS, COMMUNITIES, INFOGRAPHICS,VIDEOS, CHEAT SHEETS/CHECKLISTS, & BLOGS/ARTICLES ©Michelle Post, Ph.D., CSMS
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  Additional Resources: G+Experts Google+ Experts • +Ronnie Bincer • +Chris Brogan • +Guy Kawasaki • +Dave Kerpen • +Stephan Hovnanian • +Jesse Stay • +Jesse Wojdylo ©Michelle Post, Ph.D., CSMS • +C.C. Chapman • +Ian Cleary • +Heidi Cohen • +Ric Dragon • +Ann Handley • +Nick Kellet • +Neal Schaffer • +Ann Smarty • +Mark Traphagen
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  Additional Resources: G+Communities Communities • Google+ Pro Tips - https://plus.google.com/u/0/communities/105248841768188069608 • Google+ Simplified - https://plus.google.com/communities/107248771498928586959 • Google+ Helper - https://plus.google.com/communities/105619967999215909743 • Google+ Newbie - https://plus.google.com/communities/113121062079058075932 • Google+ For Small Business - https://plus.google.com/communities/100733314294792518208 • The G+ Resource - https://plus.google.com/communities/114333689953043107221 • Google+ Help - https://plus.google.com/communities/115758385206378551362 • G+ Updates - https://plus.google.com/communities/117826457344247074938 • The Google+ Resource - https://plus.google.com/communities/114333689953043107221 ©Michelle Post, Ph.D., CSMS
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  Additional Resources: G+Infographics Infographics • 64 Google Plus Tips and Branding Strategies - http://blog.tweetsmarter.com/google-plus/64-google-plus-tips-and-branding- strategies/ • The State of Google Plus [Infographic] - http://www.brandwatch.com/2014/02/the-state-of-google-infographic/ • The Ultimate Google Plus Posting Guide - http://bit.ly/1kiX6Ba • Google+ Posting Guide [Infographic] - http://gosocializeme.com/blog/how-to- post-on-google-infographic/ • How to Use Google+ for Business [Infographic] - http://socialmarketingwriting.com/how-to-use-google-for-business- infographic/ • Google+: What’s in it for business [Infographic] - http://www.slideshare.net/searchmojo/search-mojo- googleplusforbusinessinfographic • Why Your Business Should Be on Google+ [INFOGRAPHIC] - http://socialmediatoday.com/irfan-ahmad/1890056/google-plus-for- businesses-infographic ©Michelle Post, Ph.D., CSMS
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  Additional Resources: G+Videos Videos • Lynda.comYouTubeChannel - https://www.youtube.com/channel/UCikzJG7RbnNZhKLqqaXRM6A • How To Create a Google+ Account – 2014 - https://www.youtube.com/watch?v=OZPlL4qFoms&list=PLVODYj2uxE84vnU4qJAOk9OG7K- KusTx6 • Introductionto Google+ - https://www.youtube.com/watch?annotation_id=annotation_1104704671&feature=iv&src_vid =N3pq3bLfuRY&v=3FSOhJCio-M • Google+ tutorial: Creating a Google+ profile - https://www.youtube.com/watch?v=EIcMVgwBNr0 • How To Create a Google+ Circle - https://www.youtube.com/watch?v=_2AEymyw7UA&list=PLVODYj2uxE84vnU4qJAOk9OG7K- KusTx6 • Complete Guide to Google Plus Circles and Communities(updated) - https://www.youtube.com/watch?v=jUCu5e_fyeg • Google+ tutorial: Customizinga Google+ page - https://www.youtube.com/watch?v=nOigznvhSMA • Google+ tutorial: Starting a conversation- https://www.youtube.com/watch?v=9flwJQMmbW4 • Google+ tutorial: Why use Google Pages on Google+ - https://www.youtube.com/watch?v=B- V5VEHRFQY ©Michelle Post, Ph.D., CSMS
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  Additional Resources: G+Cheat Sheets & Checklists Cheat Sheets & Checklists • Andrea Vahl G+ Checklist – http://www.andreavahl.com/social-media/google- checklist-infographic.php • Google+ Cheatsheet - http://www.bitrebels.com/social/google-tips-and- shortcuts-effectiveness/ • The Complete Google+ Cheatsheet - http://www.pinterest.com/pin/448600812855576693/ • 7 Point Checklist to Dominate Your Personal Brand Using Google Plus - http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/ • Google+ Dimensions Cheat Sheet - http://www.techwyse.com/blog/infographics/google-dimensions-cheat-sheet/ • Google+ Cheatsheet - http://visual.ly/google-cheat-sheet-0 • 5 Step Google Plus Checklist to Help You Create more Interaction - http://www.reviewzntips.com/google-plus-checklist/ • Checklist for Setting Up Your Google Plus Business Page - http://fitsmallbusiness.com/checklist-for-setting-up-your-google-plus-business- page/ ©Michelle Post, Ph.D., CSMS
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  Additional Resources: G+Blog Posts & Articles ©Michelle Post, Ph.D., CSMS Blogs & Articles • Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts And Create Community - http://blog.bufferapp.com/advice-on-growing-a-google-page • 10 marketing experts you should follow on Google+ today - http://www.marketingdive.com/news/10-marketing-experts-you-should-follow-on- google-today/168576/ • Social Media Examiner Report: Spotlight on Google Plus - http://www.plusyourbusiness.com/social-media-examiner-report-spotlight-google- plus/ • 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO - http://www.slideshare.net/HubSpot/8-tips-for-optimizing-your-google-page-posts- to-boost-seo • Ultimate guide to Google plus optimization for traffic and branding - http://www.probloggingtricks.com/2014/05/Google-plus-seo-optimization- tips.html • Social Media Examiner Google+ Posts - http://www.socialmediaexaminer.com/tag/google-plus/
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  Michelle Post, Ph.D.,CSMS ©Michelle Post, Ph.D., CSMS
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  #3RdTT Workshops for2014 • June 17 - Social Media: Do It Yourself or Outsource – Which is Cheaper? • July 15 - Outsourcing with Fiverr • Aug 19 - Finding Your Target Market for Facebook, Twitter, and LinkedIn • Sept 16 - Creating a Social Media Campaign for Brand Awareness • Oct 21 - Content Curation Tools are Cool • Nov 18 - Keywords are Key • Dec 16 - How do you measure up? Performing a Self-Social Media Audit ©Michelle Post, Ph.D., CSMS