Business Sense ConsultingSolutions for Professional FirmsTop 10 LinkedIn Tips forGenerating New Business
What is LinkedIn???Business networking tool to proactively keep you in contact with current, past and prospective people you wish to maintain contact with for:To get new businessTo get adviseTo build business relationshipTo assist with the sales processTo proactively market your skills
LinkedIn Information needs to be presented in concert with your firms marketing and sales presentationNeeds to be personal – professional services are sold one on onePresented in a professional manner Photos, Wording, Presentations should be done as though they are being reviewed by prospective clients
Linked In Top 10!Profile Tune UpProfile Maintenance and AlignmentAdding Connections you haveRemoving Connection who don’t serve youImprove your Google Page Rank result and other SearchReferences and RecommendationsAdvanced Search and the Blind ReverseThe Answers ConnectionFind your target connections in GroupsTools to use – Free – Make it easy!
#1. Profile Tune UpGenerate  BusinessGoal
Profile Tune UpKey Profile Settings – Allows you to manage profile information, profile photo, public profile information, status and member feedEmail Notifications – How you want to receive messages, notifications and invitationsHome Page Settings – Manage Network updates and News RSS Settings – Enable or disable private RSS feedsGroups – Control invitations from GroupsPersonal Information – Manage name, location, display name, account holder icon settings, e-mail addresses, passwords and a link to close your accountPrivacy Settings – Manage settings for research surveys, connections list visibility, profile views, see another members profile picture, profile and status updates, service provider directory, partner advertising and authorize applicationsMy Network – How do you want to use LinkedIn
Profile Tune Up
Contact SettingsContact AdviceContact Advice give a user considering sending you a request some guidance.  Be clear about what details you expect, what kinds of things you are open to and not open to. Include information about any limitations, including conflicts of interest and time/participation limitations.Examples: I am very much interested in assisting tightly held family corporations to  reach their greatest potential though the needed legal and professional advice.
I’m in the middle of several projects right now, so my time is limited, but specific, limited-time contracts will be considered, especially if they can be handled via telecommuting.  I can introduce you to the experts in our firm which may meet your needs.
I’m broadly available and willing to move for the right full-time opportunity.  Please include details about your firm culture, management style and potential for personal growth.  I am particularly interested in firms that have  a strong culture of using technology to support and execute services for cleints.Your ActivityIf you are looking for clients Be Outbound!
Profile Tune Up
Profile Tune UpCrete your personal taglineAppear focusedPut your elevator pitch to workPoint out your “RELEVANT” skillsExplain your experienceDistinguish yourself and your firm from the crowd
Profile Tune UpEducation ConnectionsCount!
#2 Profile MaintenanceYour Assignment!
Profile MaintenanceYour Assignment!What to Change when ….Your Services ChangeYour campaigns shiftNew offices openEducation expandsWebsite changesYou add any of the above
Adding Connections
Adding Connections
Adding Connections
Adding Contacts
Adding ConnectionsThis is about making connections!	Be Polite	Take time to connectAlways Respond	Thanks for the connection, love your article
The Impact of Connecting
#4 Removing Connections!Connections will not be notified that they have been removed Removed connections will be added to your list of Imported Contacts just in case you want to re-invite them at a later dateOnly the member that breaks the connection can re-initiate the  connections
#5 Improve Your Google Page RankEdit Your Profile!
Improve Your Google Page RankContact SettingsCreate a “Public Profile”Select “Full View”Use Your Actual Name as URLUse the Links in other Places
#6 References and Blind Reverse
Make a RecommendationMake Sure to Spell CheckDon’t trade recommendations
Make A RecommendationWhy get recommended?  It helps you hire and get hired
  It helps connect to customers & partners
  It build brand & reputation
  It makes your network valuableWho should recommend you?  Former managers
  Colleges & co-workers
  Customers and clients
  Business partnersWhere are recommendations found?  Your comment is listed in your profile under the “Recommendations” tab
  Recommendations your receive are listed under “Recommendations  For” at the bottom of the “Experience” section
  Used by LinkedIn Search#7 Advanced Search &Blind Reverse
Advanced Search & Blind Reverse
#8 The Answers SectionBe The ExpertIt is possible to get and close a deal there!
#9 Finding Your Target in Groups
Finding Groups

Top 10 Linked In Tips For Professional Service Frims

  • 1.
    Business Sense ConsultingSolutionsfor Professional FirmsTop 10 LinkedIn Tips forGenerating New Business
  • 2.
    What is LinkedIn???Businessnetworking tool to proactively keep you in contact with current, past and prospective people you wish to maintain contact with for:To get new businessTo get adviseTo build business relationshipTo assist with the sales processTo proactively market your skills
  • 3.
    LinkedIn Information needsto be presented in concert with your firms marketing and sales presentationNeeds to be personal – professional services are sold one on onePresented in a professional manner Photos, Wording, Presentations should be done as though they are being reviewed by prospective clients
  • 4.
    Linked In Top10!Profile Tune UpProfile Maintenance and AlignmentAdding Connections you haveRemoving Connection who don’t serve youImprove your Google Page Rank result and other SearchReferences and RecommendationsAdvanced Search and the Blind ReverseThe Answers ConnectionFind your target connections in GroupsTools to use – Free – Make it easy!
  • 5.
    #1. Profile TuneUpGenerate BusinessGoal
  • 6.
    Profile Tune UpKeyProfile Settings – Allows you to manage profile information, profile photo, public profile information, status and member feedEmail Notifications – How you want to receive messages, notifications and invitationsHome Page Settings – Manage Network updates and News RSS Settings – Enable or disable private RSS feedsGroups – Control invitations from GroupsPersonal Information – Manage name, location, display name, account holder icon settings, e-mail addresses, passwords and a link to close your accountPrivacy Settings – Manage settings for research surveys, connections list visibility, profile views, see another members profile picture, profile and status updates, service provider directory, partner advertising and authorize applicationsMy Network – How do you want to use LinkedIn
  • 7.
  • 8.
    Contact SettingsContact AdviceContactAdvice give a user considering sending you a request some guidance. Be clear about what details you expect, what kinds of things you are open to and not open to. Include information about any limitations, including conflicts of interest and time/participation limitations.Examples: I am very much interested in assisting tightly held family corporations to reach their greatest potential though the needed legal and professional advice.
  • 9.
    I’m in themiddle of several projects right now, so my time is limited, but specific, limited-time contracts will be considered, especially if they can be handled via telecommuting. I can introduce you to the experts in our firm which may meet your needs.
  • 10.
    I’m broadly availableand willing to move for the right full-time opportunity. Please include details about your firm culture, management style and potential for personal growth. I am particularly interested in firms that have a strong culture of using technology to support and execute services for cleints.Your ActivityIf you are looking for clients Be Outbound!
  • 12.
  • 13.
    Profile Tune UpCreteyour personal taglineAppear focusedPut your elevator pitch to workPoint out your “RELEVANT” skillsExplain your experienceDistinguish yourself and your firm from the crowd
  • 14.
    Profile Tune UpEducationConnectionsCount!
  • 15.
  • 16.
    Profile MaintenanceYour Assignment!Whatto Change when ….Your Services ChangeYour campaigns shiftNew offices openEducation expandsWebsite changesYou add any of the above
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
    Adding ConnectionsThis isabout making connections! Be Polite Take time to connectAlways Respond Thanks for the connection, love your article
  • 22.
    The Impact ofConnecting
  • 23.
    #4 Removing Connections!Connectionswill not be notified that they have been removed Removed connections will be added to your list of Imported Contacts just in case you want to re-invite them at a later dateOnly the member that breaks the connection can re-initiate the connections
  • 24.
    #5 Improve YourGoogle Page RankEdit Your Profile!
  • 25.
    Improve Your GooglePage RankContact SettingsCreate a “Public Profile”Select “Full View”Use Your Actual Name as URLUse the Links in other Places
  • 26.
    #6 References andBlind Reverse
  • 27.
    Make a RecommendationMakeSure to Spell CheckDon’t trade recommendations
  • 28.
    Make A RecommendationWhyget recommended? It helps you hire and get hired
  • 29.
    Ithelps connect to customers & partners
  • 30.
    Itbuild brand & reputation
  • 31.
    Itmakes your network valuableWho should recommend you? Former managers
  • 32.
    Colleges& co-workers
  • 33.
    Customersand clients
  • 34.
    BusinesspartnersWhere are recommendations found? Your comment is listed in your profile under the “Recommendations” tab
  • 35.
    Recommendationsyour receive are listed under “Recommendations For” at the bottom of the “Experience” section
  • 36.
    Usedby LinkedIn Search#7 Advanced Search &Blind Reverse
  • 37.
    Advanced Search &Blind Reverse
  • 38.
    #8 The AnswersSectionBe The ExpertIt is possible to get and close a deal there!
  • 39.
    #9 Finding YourTarget in Groups
  • 40.
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  • 48.
    AssignmentDo SomethingOtherwise thistime is just entertainmentTake one of the 10 tipsSchedule 20 minutes tomorrowDo it!Two NewTwo OldUpdate profileBroadcast what your are doing

Editor's Notes

  • #7 Get a new job?; Find new projects; set in a board