Tips & Tricks on Writing Effective InMails | Webcast

Tips & Tricks on Writing Effective InMails | Webcast

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  Tips and tricksfor writing effective InMails
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  Overview • CommonPitfalls • Best Practices • Top Tips • Resources
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  Common InMail pitfalls We give them way too much information! They may opt out before ever speaking with us. § Think of it as your elevator pitch § Cut out the details and job description § Don’t write below the fold
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  Common InMail pitfalls We make it all about us! Prospects should feel special, not like they have to do you a favor. • Make it about them • Tell them what they’ll get out of the conversation
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  Common InMail pitfalls We make the prospect feel like a number. This message is an obvious template – nothing personalized, nothing to grab attention.
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  InMail on mobile Prospects are on the go! Make that message short but impactful.
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  Two strong adjectivesto describe the opportunity What is the most important thing the person will accomplish? What is the role? Describe your company highlighting what makes you stand out from your competitors What are the top qualities your ideal candidate will have?
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  Personalization is justa filter away… FOLLOWERS are 81% more likely to respond to your InMail SCHOOL: Call out commonalities, like school, between you and the prospect GROUPS: Join groups relevant to your talent pool – group members are 21% more likely to respond WHEN JOINED: New members are more likely to respond
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  Making it easier Use LinkedIn’s recommendations on: • People in common • Groups in common • Education in common • Experience in common to personalize your message
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  Top InMail tips This is what I can do for you! A targeted approach makes the prospect feel special.
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  Top InMail tips Don’t hide the hook. Let the prospect know right away what’s great about your company and the opportunity.
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  Top InMail tips Make it enticing to get back to you. InMail is just an initial contact, not the sales pitch or the prescreen.
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  Strategic InMail templatetypes Let’s connect! Networking Company followers Expertise request Groups & shared memberships Referrals
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  Takeaways • Whatis in it for them? • Why should they read an InMail from someone they don’t know? • Good research makes a great InMail • Spend time upfront and enjoy high Response Rates • Mobile Mobile Mobile • 60% of messages are read on mobile first. Is your message mobile-friendly?
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  Learn more …
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  Learning Center 30resources in 10 languages … and growing!
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  InMail playbook Availablein the Learning Center or on SlideShare
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  LinkedIn Talent Blog http://talent.linkedin.com/blog