The DNA of a Best Place to Work

Glassdoor, Inc. 2008-2016 #GDChat
DNA of a"
Best Place to Work
"

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#GDCHAT"

@OpenTable@Steph_Anne @MCowlin

Featured Speaker
Marc Cowlin
Director of Corporate and Employer
Communications at Glassdoor
bestplacestowork@glassdoor.com
Stephanie Douglass
Vice President of People and Culture"
at OpenTable

Agenda
•  Behind the Scenes: Best Places to Work
•  DNA of Best Places to Work: 5 Tips
•  Winner Spotlight: OpenTable
•  Key Takeaways
•  Q&A

How It Started
Our Mission: To help people everywhere"
ﬁnd a job and a company they love.

How It Started
ACKNOWLEDGE THE"
BEST OF THE BEST
Set an example for other companies"
focused on improving or establishing"
a winning company culture

3 Most Common Myths
I need to be in tech to be on the list"

I need to be a large company to make it on the list"

I can’t be on the list because my company doesn’t "
have the means to provide extravagant perks

1
2
3
Source: 1 Glassdoor Data Labs, BPTW 2015 Winners List

DNA of Best Places to Work: 5 Tips

Tip #1: A Mission to Believe In
Source: 1 Becoming Irresistible, Deloitte, February 2015
Higher Levels "
of Innovation1
40%
Higher Levels "
of Retention1
30%

Mission Spotlight: The Broad Institute
“Broadies choose to join this "
team because they believe in  
our mission, which is to make
breakthrough discoveries that "
will transform human health for the
better, all through collaboration "
and teamwork.”
~ Andy Porter, Chief People Officer, Broad Institute of MIT and Harvard
#48 2016 SMB Glassdoor Best Places to Work

Tip #2: Invest in Your Culture
Happier, More Productive Employees = "
Easier Recruiting

Culture Call Out: OpenTable
“We believe that the best way to "
attract, engage, and retain good,
talented people is to ensure that "
they are working in a stimulating,
motivating environment with "
great people and in a place that is, "
quite simply, joyful.”"

~ Steph Douglass, Vice President of People and Culture, OpenTable

Tip #3: Put People First
Provide an Environment Where Employees Are Challenged,
Constantly Developing New Skills and Learning

Power to the People: Kantar Worldpanel
“Focus on people and put
yourselves in their shoes "
before making any changes,
decisions or communication "
and you will get it right.”
~ Suzannah Rowland, Senior Communications Manager, Kantar Worldpanel
#24 2016 Glassdoor Best Places to Work UK

Tip #4: Embrace Transparency
Listen to Your Employees

Venterra Realty
“We always aim to paint a clear picture  
of our expectations and what it takes to
succeed at our organization. Glassdoor "
helps us with this by allowing us to display
our company culture and our employees’
experience with Venterra which attracts
amazing people to join our team!”"

~ Venterra Realty

Tip #5: Remember It’s Not All About Pay

$ $ $ $ $
10% increase in pay =
1 point increase in satisfaction
on 0-100 scale
Source: Glassdoor Economic Research, 2015

Findings:
Salary is NOT the main driver of satisfaction

Findings:
Culture, opportunities and leadership matter most

Why Does All of This Matter?"
The Culture Effect

Findings:
Source: Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/.
Glassdoor’s “Best Places "
to Work” list outperformed  
the S&P by 122%
Lowest rated companies
underperform S&P by 29.5%

Winner Spotlight: Open Table

An intelligent and collaborative workforce that
makes it enjoyable to come into work every day. Everyone
does seem to respect one another professionally
as well as personally.
Well-loved product. Smart
co-workers. I love to tell
people where I work.
Fun technical challenges.
This is, hands down,
the best job I have
ever had. I hope to
make this a permanent,
lifelong career.
“
“
“
“
“
“


Warm | Welcoming1
•  Our OpenTable community
•  Our culture


Inspired | Reliable2
•  Pride in our product
•  Who we hire
•  Our brand


Fresh | Current3
•  Our growing, changing company
•  Developing our employees professionally
•  Our executive team

Key Takeaways

Key Takeaways
Emphasize satisfaction levers = culture & values, career
opportunities and senior leadership
Remember: your culture sends signals about your probability of
success as a business and investment
Be clear on what makes your culture unique and celebrate it
Realize pay is an important factor to get employees in the door,
but building real engagement takes work

Learn More at our Best Places to Work Roadshow!

The DNA of a Best Place to Work

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