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Hire and Retain at Scale: Interviewing and Onboarding
The document is a webinar presentation by Glassdoor discussing effective hiring practices, emphasizing the importance of an efficient interviewing and onboarding process to enhance talent retention. It covers strategies for best practices in interviewing, including cultural fit, candidate communication, and managing perceptions on platforms like Glassdoor. Additionally, it highlights the significance of structured onboarding programs in improving new hire experiences and long-term retention rates.
Hire and Retain at Scale: Interviewing and Onboarding
- 1. © Glassdoor, Inc.2017. Hire and Retain at Scale: Interviewing and Onboarding
- 2. © Glassdoor, Inc.2017. • Audio is streaming over the web. • Please make sure your speakers are turned on and turned up. • All lines are muted to avoid background noise. • Please submit questions using the Q&A tab in the lower left corner of your window. Webinar Tips for Attendees
- 3. © Glassdoor, Inc.2017. #GDCHAT
- 4. © Glassdoor, Inc.2017. Featured Speakers Jennifer Johnston Head of Global Employer Branding and Recruitment Marketing, Salesforce @jjjohnstonsf Molly McKinstry Director of Enterprise Growth, Glassdoor @mollymckinstry Drew Gallaugher Marketing Program Manager, Global Employer Brand, Salesforce @DrewGallaugher
- 5. © Glassdoor, Inc.2017. • Importance of an Effective Hiring Process • Tips on Implementing a Best in Class Interviewing Process • Creating an Onboarding Experience That Will Help Retain Talent • Q&A Agenda
- 6. © Glassdoor, Inc.2017. Importance of an Effective Hiring Process
- 7. © Glassdoor, Inc.2017. A bad hire can cost your company as much as 30% of a yearly salary Source: U.S. Department of Labor The Importance of an Effective Hiring Process
- 8. © Glassdoor, Inc.2017. Implementing a Best In Class Interviewing Process
- 9. © Glassdoor, Inc.2017. Tips for a Best in Class Interviewing Process Interview Planning and Strategy Do’s and Don’ts of Interviewing Interviewing for Culture Add Handling Glassdoor Mentions Making Your Process Difficult Keeping the Candidate Informed Benefits of a Strategic Interviewing Process 1 2 3 4 5 6 7
- 10. © Glassdoor, Inc.2017. Interview Planning and Strategy
- 11. © Glassdoor, Inc.2017. INTERVIEW PLANNING AND STRATEGY Organize the Process Create an evaluation flow map for each position Identify interviewers upfront Implement standardized feedback mechanisms Schedule post-interview debriefs
- 12. © Glassdoor, Inc.2017. INTERVIEW PLANNING AND STRATEGY Communicate with Stakeholders Communicate next steps to candidates Follow-up with interviewers when large feedback discrepancies occur Stress the importance of feedback deadlines
- 13. © Glassdoor, Inc.2017. INTERVIEW PLANNING AND STRATEGY Establish Interview Values Building Upon Your Employer Brand Data Driven Hiring Decisions Hiring A Players Make it a team effort
- 14. © Glassdoor, Inc.2017. Do’s and Don’ts of Interviewing
- 15. © Glassdoor, Inc.2017. Use resume as a guideline Make the candidate comfortable Don’ts:Do’s: Include someone new last minute Ask illegal questions Review resume for the first time during an interview
- 16. © Glassdoor, Inc.2017. Interviewing for Culture Add
- 17. © Glassdoor, Inc.2017. INTERVIEWING FOR CULTURE ADD Areas to Address General Cultural Fit: work habits, ideal role, problem solving • Tell me about your ideal work environment? • Tell me about a time you helped a coworker. What was the outcome? • What’s the most difficult problem you had to solve and how did you solve it?
- 18. © Glassdoor, Inc.2017. INTERVIEWING FOR CULTURE ADD Areas to Address Company Values: list values and craft corresponding questions • Tell me about a time you were thrown into a new environment and how you handed that • Tell me about a time that you were asked to complete a project with limited resources and how you felt about the experience
- 19. © Glassdoor, Inc.2017. INTERVIEWING FOR CULTURE ADD Areas to Address Team Culture: identify key traits of the team • What type of management style brings out your best work? • Tell me about a time when you had to adjust to a colleague’s working style in order to complete a project successfully
- 20. © Glassdoor, Inc.2017. Handling Glassdoor Mentions
- 21. © Glassdoor, Inc.2017. 62% of Glassdoor users agree their perception of a company improves after seeing an employer respond to a review. The Importance of an Effective Hiring Process Source: Glassdoor U.S. Site Survey, January 2016
- 22. © Glassdoor, Inc.2017. HANDLING GLASSDOOR MENTIONS Guidelines on Managing Glassdoor Review Questions Be prepared Alert the team Acknowledge comments
- 23. © Glassdoor, Inc.2017. Making Your Process Difficult
- 24. © Glassdoor, Inc.2017. MAKING YOUR PROCESS DIFFICULT The Benefit 1 2 Overall, a 10% more difficult job interview process is associated with 2.6% higher employer satisfaction later on. The optimal or “best” interview difficulty level in every country is 4 out of 5 — an interview experience that is difficult but not overwhelming for candidates. Source: Glassdoor Economic Research
- 25. © Glassdoor, Inc.2017. Creative Interviewing 4 Ways to Make Your Process More Difficult Test or Written Assignment Panel Interview Presentation 2 3 41
- 26. © Glassdoor, Inc.2017. Keeping the Candidate Informed
- 27. © Glassdoor, Inc.2017. KEEPING THE CANDIDATE INFORMED Guidelines to Remember Set expectations Notify Candidates Close the loop 2 31
- 28. © Glassdoor, Inc.2017. Benefits of a Strategic Hiring Process
- 29. © Glassdoor, Inc.2017. BENEFITS OF A STRATEGIC HIRING PROCESS Higher Retention 67% of employers believe retention rates would be higher if candidates had a picture of what to expect about working at the company before taking the job. Source: Harris Interactive Survey for Glassdoor, 2014
- 30. © Glassdoor, Inc.2017. BENEFITS OF A STRATEGIC HIRING PROCESS Quality of Hire Informed candidates are 2x more likely to be hired because they’re the right fit Source: Based on app-to-hire ratios in a 2015 study of 30 million applications from a leading third-party recruitment agency
- 31. © Glassdoor, Inc.2017. BENEFITS OF A STRATEGIC HIRING PROCESS Smoother Onboarding “Creating a structured onboarding program is key. According to a study by the Wynhurst Group, when employees go through structured onboarding, they are 58% more likely to remain with the organization after three years.” Reported by Maren Hogan, Forbes
- 32. © Glassdoor, Inc.2017. Interviewing at Salesforce
- 33. © Glassdoor, Inc.2017. Together, We’re Blazing a Trail Forward 2009 • 2010 • 2011 2012 • 2013 • 2014 2015 • 2016 • 2017 September 2016 2011 • 2012 • 2013 2014 • 2015 • 2016 The world’s most innovative companies $8.39B FY17 revenue 25K Employees “Innovator of the Decade” IDC White Paper, sponsored by Salesforce, "The Salesforce Economy," August 2016 2015 • 2016 +50K Interviews in 2016 +7K New Hires in 2016
- 34. 57% Salesforce overall positive interviewreview rating on Glassdoor 74% HIGHEST Amongst our Top 10 competitors for talent 42% LOWEST Amongst our Top 10 competitors for talent 57% SALESFORCE overall positive rating on Glassdoor Glassdoor Data as of November 2015
- 35. Preparation Expectations Etiquette WhatCandidates want from us
- 36. © Glassdoor, Inc.2017. MOBILE-FRIENDLY RESOURCE GUIDES About Us Interview Tips Getting Around FAQs Enabling Candidates
- 37. © Glassdoor, Inc.2017. TRAINING & ‘KEY THINGS’ CALENDAR INFO Enabling Hiring Teams
- 38. © Glassdoor, Inc.2017. HOW WE’RE IMPLEMENTING CHANGE Set clear expectations up front Provide them with better tools Meaningful feedback Measure & report on ‘ghosting’ Make it a team goal Enabling Recruiters
- 39. 74% Salesforce overall positive interviewreview rating on Glassdoor Glassdoor Data as of June 2017
- 40. © Glassdoor, Inc.2017. Creating an Onboarding Process That Retains Talent
- 41. © Glassdoor, Inc.2017. Milestones to Note When paperwork is signed Week before start date Their first day During the first week CREATING AN ONBOARDING PROCESS THAT RETAINS TALENT 1 2 3 4
- 42. © Glassdoor, Inc.2017. MILESTONES TO NOTE When Paperwork is Signed Share how excited you are Go over transportation and timing Make sure they know who to meet upon arrival
- 43. © Glassdoor, Inc.2017. MILESTONES TO NOTE Week Prior to Start Date Send an agenda for onboarding meetings Set up lunch meet and greet
- 44. © Glassdoor, Inc.2017. MILESTONES TO NOTE Their First Day Introduce to workstation, teammates Show them around Assign a buddy Set check-ins at 30, 60, 90 days
- 45. © Glassdoor, Inc.2017. MILESTONES TO NOTE During First Week Schedule a 1:1 Familiarize with leadership and other departments Give team structure overview Go over protocols
- 46. © Glassdoor, Inc.2017. Onboarding Reimagined
- 47. “Houston, we havea problem.” – Jim Lovell, Apollo 13 Astronaut 76% New Hires Onboarded Successfully at Day 90 3.0 New Hire Day 1 Experience Overall Rating 64% New Hire Provisioning App filled out on time From: John Smith > To: Alex Thorpe > Bill Jones resignation April 29, 2014 at 10:45 AM New world record. 1 day. I never spoke to this candidate during the hiring process so I don't really know him. From what I can gather from his manager, Bill had all kinds of problems with his laptop on his first day and got locked out. I think he got so frustrated he just quit . . .
- 48. © Glassdoor, Inc.2017. Started with Data
- 49. © Glassdoor, Inc.2017. Built a New Hire Wizard Provisioning App
- 50. © Glassdoor, Inc.2017. “I don’t know who is sending me… But THANK YOU! I feel like I have a friend for my onboarding process.” – Remote employee Built a New Hire Success Email Journey
- 51. © Glassdoor, Inc.2017. Ensure every new hire—in every role and location—experiences a smooth, engaging Day 1 Program that accelerates their time to productivity and ensures they feel a part of our “Ohana” from the get-go. Includes: Provisioning campground, Our Ohana Values interactive games, Top Ten Tips, and Aloha storyteller Deliver a Consistent Day 1 Around the World Remotely
- 52. © Glassdoor, Inc.2017. Profile Badge, Swag & Kudos 700 Aloha Ambassadors (At locations worldwide) Engage a Network of Aloha Ambassadors to Scale
- 53. © Glassdoor, Inc.2017. Volunteering Interactive Learning Happy HourCamp Ground Exec Keynotes Immerse New Hires in Our Culture with a Full Day Program
- 54. 94% New Hires Onboarded Successfully atDay 90 (Up from 76% Exceeds our 90% Goal) 4.6 New Hire Day 1 Experience Overall Rating (Up from 3.0 Exceeds our 4.5 Goal) 96% New Hire Provisioning App filled out on time (Up from 64% Goal of 95%) Results: We Are Exceeding Our New Hire Experience Goals!
- 55. © Glassdoor, Inc.2017. Key Takeaways
- 56. © Glassdoor, Inc.2017. Key Takeaways Set expectations, close the loop and be prepared Onboarding goes beyond the first day Align a Glassdoor strategy 1 2 3
- 57. © Glassdoor, Inc.2017. Questions?
- 58. © Glassdoor, Inc.2017. Jennifer Johnston Global Head of Employer Brand and Recruitment Marketing, Salesforce Drew Gallaugher Marketing Program Manager, Global Employer Brand, Salesforce Molly McKinstry Director of Enterprise Growth, Glassdoor Thank You