Sendoso + DB Webinar From Data to Doorstep: Transforming Your Pipeline

Copyright © 2024 Demandbase
From Data to Doorstep: Transforming Your Pipeline with
Sendoso & Demandbase
Tom Keefe, Principal GTM Expert
at Demandbase
Katie Penner, Head of Sender
Relations at Sendoso

Overview
2
Discover how integrating Sendoso with Demandbase can transform your
marketing strategy. Learn to automate personalized gifting campaigns, align
digital and direct mail, and strengthen customer connections..
Create Seamless
online and offline
experience
Determine trigger
criteria for more
strategic sends.
Connect with the right
person, with the right
gift, at the right time

Formula for Success
3

Identify the Signal
4
● Create a segment in Demandbase to surface accounts for campaigns
● Filters
○ Visits to high-value pages showing intent
○ Engagement with marketing programs
○ Accounts going silent after interacting with sales.

Create the Trigger
5
● Filters

Complete the Action
6
● Filters

Building Your Gifting Strategy
7
Choosing the Right Gift
7
EGifting
Above-the-line buyers
vs. Below the light
buyers

Subtitle
General Design Tips
8
Keep text minimal. Just because
you have space doesnʼt mean you
should fill it*. And use words with
meaning, not cringe-inducing
corpspeak. Example:
Seamlessly engineer quality
imperatives to compellingly supply
backend users via a uniquely
parallel task customized
e-business & energistically develop
extensible systems!
Donʼt over-box. Not everything
needs to be in a container. Use
whitespace, color, and composition
to provide separation between
elements and concepts.
Donʼt Center
Paragraph text.
This is, sadly, not
the Star Wars
opening crawl.
*Yes, this slide breaks this rule badly

Common challenges teams can face with
misalignment
9
Misalignment of
Objectives/Goals
9
Poor Communication
Disjointed Tech Stack
and Data

Subject of Slide section
Subtitle if needed
10

This is a Title
Subtitle
11

TO USE
Right click this top image and choose order>>send
to back. Place your image in place of where the cat
image is, ensuring that you cover the entire white
circle. Right click your placed image(s) and choose
“send to back.ˮ The images are now masked by the
top object. Then delete this text.
Copyright © 2024 Demandbase 12
This is a Title
Subtitle

Subtitle
This is a Title
13
Subtitle

A Concise Title
Subtitle
TO USE
Right click this top image and choose order>>send to back. Place
your image(s) in place of where the cat image is, ensuring that you
cover the entire white circle. Right click your placed image(s) and
choose “send to back.ˮ The images are now masked by the top
object. Then delete this text.
Person Name
Person Title
Person Name
Person Title
Person Name
Person Title

A Concise Title
Subtitle
Person Name
Person Title
Person Name
Person Title
Person Name
Person Title
TO USE
your image in place of where the cat image is, ensuring that you
15

A Concise Title
Subtitle
TO USE
Person Name
Person Title
Person Name
Person Title
16

A Concise Title
Subtitle
TO USE
Person Name
Person Title
Person Name
Person Title
17

Subtitle
A Concise Title
Subtitle
18

Subtitle
Use this layout (microtitle) if you have a lot of data to
show—use sparingly. More words != better words.
19

A Concise Title

Subtitle
Main Text Title, Lexend
20pt
Text Goes here, Inter 14pt
A Concise Title
21

Subtitle
A Title, Lexend 20pt
Text Goes here, Inter 14pt

Subtitle
23
Icons
Install, if not present,
“Icons for Slidesˮ from
the addon manager
(extensions>get
addons).
After installing, you
may need to log in
(green person icon will
be in area with my
picture here.)
From the filters
menu, restrict
your icons to
black, outline.
Use icons that are A
medium line weight B
as simple as possible to
communicate the idea
C)not excessively
rounded

Sendoso + DB Webinar From Data to Doorstep: Transforming Your Pipeline

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