Downloaded 338 times
Uploaded byHazem Torab
Search Engine Optimization
Search engine optimization (SEO) involves optimizing websites to improve their visibility in search engine results. The presentation discusses SEO techniques that can be implemented inside a website, such as specifying keywords, rephrasing text for readability, optimizing HTML, and creating eye-catching content. External techniques include submitting the site to directories, using social networking to promote the site, avoiding penalties for bad practices, and ongoing optimization through analytics and webmaster tools. The goal is to generate unpaid traffic and continuous visitors through high search engine rankings.
More Related Content
Similar to Search Engine Optimization
Search Engine Optimization
- 1. Search Engine Optimization Hazem Torab Founder & CEO, Enozom
- 2. Agenda • What’s is SEO? • Why SEO? • Search Engines Market Share • Page Rank • Techniques – Inside Your Websites • Techniques – Outside Your Website • Techniques – Ongoing Optimization
- 3. What is SEO? Oneof the most effective methods in internet marketing, by making some activities inside and outside your website to improve the visibility in search engines
- 4. Why SEO? • Unpaidtraffic • Continuous source of visitor • 21% of traffic come from search engines • Good image for your business
- 5. Search Engines MarketShare 3% 1% 14% Google Bing Yahoo 14% Ask AOL 68%
- 6.
- 7. How to OptimizeMy Website? Inside your website Specify Your Re-phrase Optimize Eye Build Your Keywords your text your HTML Catching Sitemap Outside your website Social Directories Let others Avoid Networking Submission link to you Penalties Websites Ongoing optimization Check Check Your Add More Rebuild Your Webmaster Analytics Content Sitemap Tool
- 8. Inside Your Website SpecifyYour Re-phrase Optimize Eye Build Your Keywords your text your HTML Catching Sitemap
- 9. Specify Your Keywords •Be Realistic and avoid choosing very competitive keywords • Target all related keywords to your business https://adwords.google.com/select/KeywordToolExternal http://www.google.com/trends
- 10. Specify Your KeywordsCont. • Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal
- 11. Re-phrase Your Text Before Inthis article I am going to give tips about search engine optimization. After Search Engine Optimization (SEO) is one of the most important topics, in this article I am going to write some SEO Tips and Tricks. http://tools.seobook.com/general/keyword-density/
- 12. Re-phrase Your TextCont. USE ORIGINAL CONTENT, DON’T COPY AND PASTE
- 13. Optimize Your HTML <Title> URL <meta name="Description" content=“”/>
- 14. Optimize Your HTMLcont. • Use meta tags for description and keywords • Use <H1> for the main keyword • Use <b> and <u> for your keywords • Use tooltips for images and links
- 15. Optimize Your HTMLcont. • Avoid using nested tags • Put JS & CSS in separate files • Check your links (avoid broken links) • Use search engine friendly URLs
- 16. Eye Catching On whichare you going to click?
- 17. Build Your Sitemap SitemapGenerator: http://www.xml-sitemaps.com/ To Submit Sitemap: http://www.google.com/webmasters/
- 18. Outside Your Website Social Directories Let others Avoid Networking Submission link to you Penalties Websites
- 19. Directories Submission • Beforesubmitting your website make sure that it’s 100% complete • Submit it to DMOZ and general directories • Find the suitable directories for your business
- 20.
- 21. Let Others Linkto You • Make RSS Feeds • Write original and attractive content • Make good relations with bloggers and other site owners to talk about your site (Not Link Exchange) • Link to others websites
- 22. Avoid Penalties • Don’tCopy & Paste Content • Avoid broken links • Don’t make hidden text • Don’t increase the keyword density • Don’t link to un-trusted websites • Don’t duplicate content
- 23. Ongoing Optimization Check Check Your Add More Rebuild Your Webmaster Analytics Content Sitemap Tool
- 24.
- 25.
- 26.
- 27.