Salesforce Certification – 
A Developer Journey 
Christopher Alun Lewis 
Senior Applications Developer 
@ChrisAlunLewis
Safe Harbor 
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: 
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of 
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking 
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service 
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future 
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of 
our services. 
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, 
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or 
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and 
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and 
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization 
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our 
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and 
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. 
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be 
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. 
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Christopher Alun 
Lewis 
Senior Applications Developer, Desynit
Agenda 
 Salesforce Certification Overview 
 Developer Certification 
 Advanced Developer Certification 
 Administrator Certification 
 Technical Architect Certification 
 Summary / Resources
Salesforce.com Certification Program 
Learn more: certification.salesforce.com 
Administrator Track 
Manage and Configure 
Salesforce 
Prerequisite: Salesforce.com 
Certified Administrator 
Implementation 
Expert Track 
Design Sales & Service 
Cloud Solutions 
Developer Track 
Develop Custom 
Force.com Apps 
Architect Track 
Architect a Complete 
Force.com Solution 
Prerequisite: Salesforce.com 
Certified Administrator 
Prerequisite: Salesforce.com 
Certified Force.com Developer 
Prerequisite: Salesforce.com 
Certified Force.com Developer
Who was I? 
 Working on Force.com for 1 year 
 Primarily a “Code Driven” Developer 
 Desire to Become Qualified
Salesforce.com 
Certified Developer
Salesforce.com Certified Developer 
GOAL 
 Demonstrate your understanding of 
how the click based tools inside 
Salesforce used to build apps 
RECOMMENDED EXPERIENCE 
 3+ months Salesforce 
 Some practical experience of Apex / 
Visualforce 
COMPONENTS 
 1: Multiple Choice Test 
 60 Questions, 90 Minutes 
 68% to Pass (41/60)
Clicks over Code 
 Know how to code? Brilliant! You’re still 
not a Salesforce Developer 
 Appreciation of the different GUI 
click tools provided by Salesforce 
 You can do that with Clicks!?!?!
POWER-UP: Force.com Fundamentals 
 “Do” cover to cover, don’t just read 
 Read the security section 5 times 
 Unsure of a feature, experiment!
Who was I? 
 Working on Force.com for 2.5 years 
 Understanding of Clicks and Code 
 Good overall knowledge of Apex / Visualforce 
 Keen to Achieve More
Salesforce.com 
Certified Advanced 
Developer
Salesforce.com Certified Advanced Developer 
GOAL 
 Demonstrate your mastery of Apex, 
Visualforce and testing 
RECOMMENDED EXPERIENCE 
 8+ months experience on the 
Force.com platform 
COMPONENTS 
 1: Multiple Choice Test 
 69 Questions, 120 Minutes 
 73% to Pass (51/69) 
 2: Practical Assignment 
 3: Essay Style Questions
Part 1: Multiple Choice Exam 
Emphasis on code and practical scenarios 
 Read, read, read (Apex guide) 
 Don’t be afraid to experiment 
 Know key concepts / processes
Part 1: Multiple Choice Exam 
Key concepts – use your fridge!
Part 2 : The Assignment 
A practical exercise in building / enhancing an application 
 Don’t dive in 
 Your experience helps 
 Keep it simple & Native
Part 2 : The Assignment 
Don’t have a mad panic! 
Lesson Learnt : Controlled iteration, small steps 
Improved development practices
Part 3: Essay style questions 
A review of your assignment, what you did and why? 
 Salesforce wants you to succeed 
 Common Sense 
 Lightbulb moment? 
Dont be afraid to debate
Who was I? 
 Working on Force.com for 3.5 years 
 Expert in the Salesforce development cycle, 
Visualforce and Apex. 
 Lack of Understanding of full Salesforce 
Implementation, including Sales + Service Tools
Salesforce.com 
Certified Administrator
Salesforce.com Certified Administrator 
GOAL 
 Display an ability to configure, manage 
and maintain Salesforce implementations 
 Demonstrate knowledge of Sales and 
Service specific processes. 
RECOMMENDED EXPERIENCE 
 6+ months Salesforce 
 Some practical experience of 
admin/maintenance for an org 
COMPONENTS 
 1: Multiple Choice Test 
 60 Questions, 90 Minutes 
 65% to Pass (39/60)
Hang on, I’m a Developer, Not an Admin!?! 
 Knowing how to build an app is not the whole picture. 
 Further appreciation of the Sales and Service cloud packages 
 You’re not a developer because you know how to use a keyboard!
Don’t Forget About Your POWER-UP 
 Again “Do” cover to cover, don’t just read 
 Retain Focus on Security 
 Delve deeper into Sales and Service Cloud 
 Get to know all of the Objects and Menu Options. 
 Create your own Sample business, with 
custom Sales + Service processes
Who am I? 
 Working on Force.com 4.5 years 
 Expert in Apex / Visualforce 
 Full Understanding of Salesforce Implementations 
The next step, the biggie….
Salesforce.com 
Certified Technical 
Architect
Salesforce.com Certified Technical Architect 
GOAL 
 Demonstrate an ability to architect a complete 
Force.com solution 
 Show competence in choosing the right 
components to solve enterprise level tasks 
RECOMMENDED EXPERIENCE 
 2+ years Salesforce 
 3+ years as an Architect 
 5+ years implementation experience across the 
full development lifecycle
Salesforce.com Certified Technical Architect 
PREREQUISITES 
 Salesforce.com Certified Developer 
COMPONENTS 
 1: Self-Evaluation 
 42 Questions, 30 Minutes 
 2: Multiple-choice Exam 
 60 Questions, 120 Minutes 
 63% passing score (38 / 60) 
 3: Review Board
Summary / Resources
Resources 
Certification summaries + Study Guide: certification.salesforce.com 
Sign up for training (instructor-led or self-paced online training) 
Practice in a free Developer Edition Org: www.developerforce.com/join 
Register for the Exam: www.webassessor.com/salesforce 
Join the Salesforce.com Training & Certification Group in the Success Community. 
Follow the MVPs on Twitter, find them here: http://developer.force.com/mvp 
Dig into Salesforce Stackexchange: http://salesforce.stackexchange.com
Summary 
 Development certification is not a simple measure 
of how well you code 
 Every Certification will make you better at your job 
and development tasks 
 Acquire a passion for learning, so that you become…. 
Not just a Certified Developer, 
a BETTER Developer
Salesforce certification a developer journey

Salesforce certification a developer journey

  • 1.
    Salesforce Certification – A Developer Journey Christopher Alun Lewis Senior Applications Developer @ChrisAlunLewis
  • 2.
    Safe Harbor Safeharbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3.
    Christopher Alun Lewis Senior Applications Developer, Desynit
  • 4.
    Agenda  SalesforceCertification Overview  Developer Certification  Advanced Developer Certification  Administrator Certification  Technical Architect Certification  Summary / Resources
  • 5.
    Salesforce.com Certification Program Learn more: certification.salesforce.com Administrator Track Manage and Configure Salesforce Prerequisite: Salesforce.com Certified Administrator Implementation Expert Track Design Sales & Service Cloud Solutions Developer Track Develop Custom Force.com Apps Architect Track Architect a Complete Force.com Solution Prerequisite: Salesforce.com Certified Administrator Prerequisite: Salesforce.com Certified Force.com Developer Prerequisite: Salesforce.com Certified Force.com Developer
  • 6.
    Who was I?  Working on Force.com for 1 year  Primarily a “Code Driven” Developer  Desire to Become Qualified
  • 7.
  • 8.
    Salesforce.com Certified Developer GOAL  Demonstrate your understanding of how the click based tools inside Salesforce used to build apps RECOMMENDED EXPERIENCE  3+ months Salesforce  Some practical experience of Apex / Visualforce COMPONENTS  1: Multiple Choice Test  60 Questions, 90 Minutes  68% to Pass (41/60)
  • 9.
    Clicks over Code  Know how to code? Brilliant! You’re still not a Salesforce Developer  Appreciation of the different GUI click tools provided by Salesforce  You can do that with Clicks!?!?!
  • 10.
    POWER-UP: Force.com Fundamentals  “Do” cover to cover, don’t just read  Read the security section 5 times  Unsure of a feature, experiment!
  • 11.
    Who was I?  Working on Force.com for 2.5 years  Understanding of Clicks and Code  Good overall knowledge of Apex / Visualforce  Keen to Achieve More
  • 12.
  • 13.
    Salesforce.com Certified AdvancedDeveloper GOAL  Demonstrate your mastery of Apex, Visualforce and testing RECOMMENDED EXPERIENCE  8+ months experience on the Force.com platform COMPONENTS  1: Multiple Choice Test  69 Questions, 120 Minutes  73% to Pass (51/69)  2: Practical Assignment  3: Essay Style Questions
  • 14.
    Part 1: MultipleChoice Exam Emphasis on code and practical scenarios  Read, read, read (Apex guide)  Don’t be afraid to experiment  Know key concepts / processes
  • 15.
    Part 1: MultipleChoice Exam Key concepts – use your fridge!
  • 16.
    Part 2 :The Assignment A practical exercise in building / enhancing an application  Don’t dive in  Your experience helps  Keep it simple & Native
  • 17.
    Part 2 :The Assignment Don’t have a mad panic! Lesson Learnt : Controlled iteration, small steps Improved development practices
  • 18.
    Part 3: Essaystyle questions A review of your assignment, what you did and why?  Salesforce wants you to succeed  Common Sense  Lightbulb moment? Dont be afraid to debate
  • 19.
    Who was I?  Working on Force.com for 3.5 years  Expert in the Salesforce development cycle, Visualforce and Apex.  Lack of Understanding of full Salesforce Implementation, including Sales + Service Tools
  • 20.
  • 21.
    Salesforce.com Certified Administrator GOAL  Display an ability to configure, manage and maintain Salesforce implementations  Demonstrate knowledge of Sales and Service specific processes. RECOMMENDED EXPERIENCE  6+ months Salesforce  Some practical experience of admin/maintenance for an org COMPONENTS  1: Multiple Choice Test  60 Questions, 90 Minutes  65% to Pass (39/60)
  • 22.
    Hang on, I’ma Developer, Not an Admin!?!  Knowing how to build an app is not the whole picture.  Further appreciation of the Sales and Service cloud packages  You’re not a developer because you know how to use a keyboard!
  • 23.
    Don’t Forget AboutYour POWER-UP  Again “Do” cover to cover, don’t just read  Retain Focus on Security  Delve deeper into Sales and Service Cloud  Get to know all of the Objects and Menu Options.  Create your own Sample business, with custom Sales + Service processes
  • 24.
    Who am I?  Working on Force.com 4.5 years  Expert in Apex / Visualforce  Full Understanding of Salesforce Implementations The next step, the biggie….
  • 25.
  • 26.
    Salesforce.com Certified TechnicalArchitect GOAL  Demonstrate an ability to architect a complete Force.com solution  Show competence in choosing the right components to solve enterprise level tasks RECOMMENDED EXPERIENCE  2+ years Salesforce  3+ years as an Architect  5+ years implementation experience across the full development lifecycle
  • 27.
    Salesforce.com Certified TechnicalArchitect PREREQUISITES  Salesforce.com Certified Developer COMPONENTS  1: Self-Evaluation  42 Questions, 30 Minutes  2: Multiple-choice Exam  60 Questions, 120 Minutes  63% passing score (38 / 60)  3: Review Board
  • 28.
  • 29.
    Resources Certification summaries+ Study Guide: certification.salesforce.com Sign up for training (instructor-led or self-paced online training) Practice in a free Developer Edition Org: www.developerforce.com/join Register for the Exam: www.webassessor.com/salesforce Join the Salesforce.com Training & Certification Group in the Success Community. Follow the MVPs on Twitter, find them here: http://developer.force.com/mvp Dig into Salesforce Stackexchange: http://salesforce.stackexchange.com
  • 30.
    Summary  Developmentcertification is not a simple measure of how well you code  Every Certification will make you better at your job and development tasks  Acquire a passion for learning, so that you become…. Not just a Certified Developer, a BETTER Developer

Editor's Notes

  • #3 Key Takeaway: We are a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.com. Talk Track: Before I begin, just a quick note that when considering future developments, whether by us or with any other solution provider, you should always base your purchasing decisions on what is currently available.
  • #6 Overview of the salesforce.com certification program Salesforce.com continuously brings innovations in cloud computing - as our products evolve, our certification model evolves as well. The Salesforce.com Certification program is highly successful and well recognized in the industry. It’s grown to 7 certifications that are organized into role-based tracks: for Administrators, Developers, Implementation Experts and Technical Architects. The Administrator track offers the Administrator and Advanced Administrator credential for individuals responsible for configuring and managing Salesforce applications. The implementation expert, or consultant, track offers 2 specialized credentials for Sales Cloud Consultants and Service Cloud Consultants, respectively. These two credentials focus on the industry expertise, product specialization, and solution design within the Sales Cloud and Service Cloud. The developer track offers the Force.com Developer credential with focus on the declarative capabilities of the Force.com platform, and Advanced Developer with focus on the programmatic capabilities of the platform. The most advanced credential is the Certified Technical Architect. Mention Certified Administrator is pre-req for the consultant track and Certified Developer is a pre-req for Certified Technical Architect. Other sessions about certification: Get Started on the Salesforce.com Certified Administrator Credential: Mon 11/18 2:30 pm - 3:30 pm: Hilton Franciscan A/B Get Started on the Salesforce.com Certified Force.com Developer Credential: Mon 11/18 1:00 pm - 2:00 pm Hilton Franciscan A/B Get Started on the Salesforce.com Certified Technical Architect Credential: Wed 11/20 10:00 am - 11:30 am Hilton Franciscan A/B Peter Chittam's session on the advance Dev: Tues 11/19 1-2pm, Dev Zone Moscone West
  • #9 Talk to goal Then experience Then steps: Step 0 is the pre-req Dev Cert Step 1 the exam Step 2 the programming assignment Step 3 the essay Maintenance is the same as what you do for Developer certification, but it is three exams per year and one
  • #14 Talk to goal Then experience Then steps: Step 0 is the pre-req Dev Cert Step 1 the exam Step 2 the programming assignment Step 3 the essay Maintenance is the same as what you do for Developer certification, but it is three exams per year and one
  • #22 Talk to goal Then experience Then steps: Step 0 is the pre-req Dev Cert Step 1 the exam Step 2 the programming assignment Step 3 the essay Maintenance is the same as what you do for Developer certification, but it is three exams per year and one
  • #27 Talk to goal Then experience Then steps: Step 0 is the pre-req Dev Cert Step 1 the exam Step 2 the programming assignment Step 3 the essay Maintenance is the same as what you do for Developer certification, but it is three exams per year and one
  • #28 Talk to goal Then experience Then steps: Step 0 is the pre-req Dev Cert Step 1 the exam Step 2 the programming assignment Step 3 the essay Maintenance is the same as what you do for Developer certification, but it is three exams per year and one
  • #30 First download the study guide from the certification website and review it Sign up for a free developer edition org and practice Once you feel ready to take the exam, set up your test taker account at www.webassessor.com/salesforce. Always use the same account so your transcript is complete.
  • #31 First download the study guide from the certification website and review it Sign up for a free developer edition org and practice Once you feel ready to take the exam, set up your test taker account at www.webassessor.com/salesforce. Always use the same account so your transcript is complete.