Downloaded 15 times
Uploaded byMilena Regos
Rock LinkedIn - from an All-Star profile to lead generation
The document outlines strategies for leveraging LinkedIn to enhance professional marketing efforts, including tips for creating an all-star profile and growing a community. It emphasizes the importance of being active and engaging on the platform, as well as using specific keywords for better visibility. Additionally, the author, Milena Regos, is experienced in marketing and advises on best practices for networking and lead generation.
More Related Content
Similar to Rock LinkedIn - from an All-Star profile to lead generation
Rock LinkedIn - from an All-Star profile to lead generation
- 1.
- 2. Agenda • Why LinkedIn? •How to rock LinkedIn with an All - Star profile • How to grow your community • How to get found • Best practices • Lead generation and sales on LinkedIn 2
- 3. • Award winningmarketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800-Flowers and more. • Skier, paddleboarder, mountain biker, yogi. • On LinkedIn since the beginning - 2003. About Me 3
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12. 90% of professionalsuse social media to get access to thought leadership and information they couldn’t get anywhere else. 12Source: Society for new communications research, US 2010
- 13. LinkedIn Members • 200million worldwide users • Average age 44 • 2x more buying power than Facebook and Twitter • 41% Household income of $100K+ • 13.5M business decision makers • 52% college grad or post grad • Company pages 2.8 million+ • Groups 1.7 million+ Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/201213
- 14. What do peopledo on social networks? Personal Networks Professional Networks Socialize Maintain professional identity Stay in touch Make useful contacts Be entertained Search for opportunities Kill time Stay in touch Share content Keep up to date for career Spend time Invest time 26% more interested in receiving updates from brands Source: LinkedIn 14
- 15. 25% penetration inthe U.S. 15Source: SocialBakers
- 16.
- 17.
- 18.
- 19. 5 elements fora compelling headline 1. Showcase your specialty, value proposition, or your “so what” 2. Speak directly to your audience 3. Be specific 4. Use the important keywords 5. Be creative 19Source: Forbes.com
- 20.
- 21. 21 3. Set yourpublic profile URL Include in signature and business correspondence
- 22. 22 4. Customize yourwebsites and links. Add Calls to Action: download paper, complete survey, read blog, etc.
- 23. 23 5. Use theSummary to Show and Tell Company Background Passion CTA
- 24. 24 6. Update current and2 past positions. Get recommendations and show your successes.
- 25. 25 7. Showcase youreducation
- 26. 26 8. Connect withpeople from your school
- 27. 27 9. Showcase yourpublications
- 28. 28 10. Give andGet Recommendations
- 29.
- 30. 30 11.Add your skillsand experience. Give and get endorsements. profiles with endorsements have 4 times better visibility than those without Source: LinkedIn
- 31. 12.Add contacts toimprove your visibility 31
- 32.
- 33. Improve your connectability Completethe “interests” and “groups and associations” sections, past companies, alumni 33
- 34. 34 Become an All-Star •Upload a professional photo • Create a compelling headline • Complete your summary • Fill out your previous positions • Fill out your skills • Education and experience • Get endorsements and recommendations • Grow your network to 500+
- 35. 35 Get found onLinkedIn - use keywords and phrases specifically in: 1. Headline 2. Current and past positions 3. Summary Statement
- 36. Linkedin Guidelines 36 • Bereal • Be professional • Be nice • Respect other’s rights and follow the law • Respect LinkedIn’s Rights Source: LinkedIn
- 37. NEVER send outa blank invitation to connect 37 Use custom invite text unless you know the person really, really well.
- 38. Your network isgold 38Source: http://www.slideshare.net/faberNovel/
- 39. To grow yournetwork • Connect with direct contacts first • Add contacts from business meetings, network events, trade shows, mixers, email, etc. • Add previous colleagues and classmates • Join groups and participate 39
- 40. Find 4-5 groupsthat interest you 40
- 41. Use search tofind background information on people and companies before connecting 41
- 42. In sales it’snot about what you know but who you know Source: http://www.slideshare.net/faberNovel/ 42
- 43.
- 44.
- 45.
- 46. Suggested time spenton LinkedIn • 20 minutes per day • 4 days per week • Doing 5 things: • Updating status message • Write endorsements/recommendations • Respond to messages • Clean inbox • Prospecting for business or direct reachouts to achieve business goals 46
- 47. Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter:@milenaregos Slideshare.net/milenaregos All images are credit of CreativeCommons unless indicated otherwise. 47