Download as PDF, PPTX
Uploaded byMilena Regos
How to build your LinkedIn profile and stand out
Milena Regos is an experienced marketing professional with 19 years in both traditional and digital marketing, specializing in B2B and B2C. The document emphasizes the importance of leveraging LinkedIn for lead generation, networking, and establishing a professional presence, while providing practical tips for creating effective profiles and expanding networks. It also highlights LinkedIn's significant role in the business world, including statistics on user demographics and its impact on B2B marketing.
More Related Content
Similar to How to build your LinkedIn profile and stand out
How to build your LinkedIn profile and stand out
- 1. Milena Regos People onThe Go Faculty Member
- 2. About Me • Award winningmarketing professional with 19 years of traditional and digital experience in B2C and B2B. • Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results. • Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, American Marketing Association, 1-800Flowers and more. • Skier, paddleboarder, mountain biker, traveler. • On LinkedIn since 2006. 2
- 3.
- 4. How to leveragethe power of LinkedIn • • • • Why LinkedIn? • • How to use Linkedin for lead generation How to create a profile that stands out How to build your network How to use Linkedin to market your business/ yourself and participate in meaningful conversations Best practices 4
- 5. This is mynetwork. To get yours, go to: http:// inmaps.linkedinlabs.com/ LinkedIn Visualized 5
- 6. Fun homework Go to:http://inmaps.linkedinlabs.com/ and Get Your Professional Network Visualized 6
- 7. LinkedIn Members • • • 250 millionworldwide users • 41% Household income of $100K+ • 13.5M business decision makers • • • 52% college grad or post grad Average age 44 2x more buying power than Facebook and Twitter Company pages 2.8 million+ Groups 1.6 million+ Sources: 1)comScore US 9/2012; 2) LinkedIn 3) comScore US Plan Metrix 4)comScore US Plan Metrix 12/2012. Image credit: Business Week 7
- 8. “If you area business professional and you don’t have a powerful LinkedIn presence, you are missing valuable opportunities.” Source: Hubspot 8
- 9. What do peopledo on social networks? 26% more interested in receiving updates from brands Personal Networks Professional Networks Socialize Maintain professional identity Stay in touch Make useful contacts Be entertained Search for opportunities Kill time Stay in touch Share content Keep up to date for career Spend time Invest time Source: LinkedIn 9
- 10. Linkedin for B2B •250m people • Company pages and groups • In mail options • Ad targeted by role • Sponsored mails 10
- 11. Linkedin for B2B •65% of global business executives say their organizations use social business tools to understand market shifts • 45% to improve visibility in operations • 45% to identify internal talents Source: Deloitte University Press 11
- 12. 43% of U.S.Marketers have obtained at least one new customer through LinkedIn Source: Social Media Today 12
- 13. 82% of B2Bmarketers use LinkedIn. Source: MarketingPilgrim 13
- 14. Almost 60% ofall social mediarelated traffic to B2B websites comes from Facebook, Twitter and LinkedIn. Source: It’s All About Revenue 14
- 15.
- 16. Why Does LinkedinMatter? • It offers unmatched efficiency when developing business contacts and new leads online. • Provides infinite market research opportunities. • Secures an online network of connections. • Has the ability to establish credibility with the right audience when optimized properly. Source: UberVu LinkedIn Webinar 16
- 17.
- 18.
- 19.
- 20.
- 21.
- 22. Live Demo A lookaround LinkedIn 22
- 23. Q&A Questions from the FundamentalsCourse 23
- 24. Create a profilethat is searchable and it stands out 100% completion 24
- 25. Upload a professionalimage 25
- 26. Create a compellingheadline 26
- 27. 5 elements fora compelling headline • Showcase your specialty, value proposition, or your “so what” • Speak directly to your audience • Be specific • Use the important keywords • Be creative Source: Forbes.com 27
- 28. Create a powerfuland complete profile • Use search terms • List your current position and at least two last positions • Complete the summary section of your profile • Complete the “specialties” section of your profile 28
- 29. Complete your profileand get found • Give recommendations first • Complete the “interests” and “groups and associations” sections • Get plugged in with rich media • Include your profile in your email signature 29
- 30. Edit your publicLinkedIn Profile 30
- 31.
- 32. Add contacts toimprove your visibility 32
- 33.
- 34. Homework • Go throughall of your existing contacts and add them to LinkedIn with a personal invitation • Add your contacts from your email to LinkedIn and connect with the ones you know 34
- 35. NEVER send outa blank invitation to connect Use custom invite text unless you know the person really, really well. 35
- 36. To grow yournetwork • Connect with direct contacts first • Add contacts from business meetings, network events, trade shows, mixers, email, etc. • Add previous colleagues and classmates • Join groups and participate 36
- 37. Improve your connectability Completethe “interests” and “groups and associations” sections, past companies, alumni 37
- 38. Your network isgold Source: http://www.slideshare.net/faberNovel/ 38
- 39. Find 4-5 groupsthat interest you 39
- 40.
- 41. Homework • Identify 5groups and 5 companies that interest you and join them/ follow them. • Post a question to at least one group each week. Source: PhotoCredit: sagerock.com 41
- 42.
- 43. Find new connectionsthrough advanced search Save searches and receive email updates 43
- 44.
- 45. Browse your connections’ connections toadd people you have missed 45
- 46.
- 47. Use search tofind background information on people and companies before connecting 47
- 48. In sales it’snot about what you know but who you know Source: http://www.slideshare.net/faberNovel/ 48
- 49.
- 50.
- 51.
- 52.
- 53. Suggested time spenton LinkedIn • • • 20 minutes per day 4 days per week Doing 5 things: • • • • • Updating status message Write endorsements/recommendations Respond to messages Check news, share TriNet updates, comment in Groups Prospecting for business or direct reachouts to achieve business goals 53
- 54. To do: • • • Structure: Completeprofile • Engagement: Check in daily. Update Status. Comment on updates. • Participate: Join 5 LinkedIn Groups. Participate in 1 LinkedIn Group each week. Network: Get all current contacts in LinkedIn Content: Start following TriNet on LinkedIn. Share news. 54
- 55. Additional Resources • Help.LinkedIn.com •LinkedInInsights.com • LewisHowes.com 55
- 56. LinkedIn Checklist • Build •Optimize • Connect 56
- 57. Questions? Tara Zoumer Public RelationsCoordinator TriNet socialmedia@trinet.com Tara.Zoumer@trinet.com Milena Regos Principal Out&About Marketing People on the Go Faculty Member milena@outandaboutmarketing.com Twitter: @milenaregos Slideshare.net/milenaregos 57