ByFirst Semister MBAGroup-B2Indira institute of management,pune Report on Dena bank
IntroductionWhat is a bank?What is banking?Indian banking historyEstablishment of bankNationalization of bank
Market Structure
Current Trends and TechnologiesElectronic Payment Services – E ChequesReal Time Gross Settlement (RTGS)Electronic Funds Transfer (EFT)Electronic Clearing Service (ECS)Automatic Teller Machine (ATM)Point of Sale Terminal
Marketing  StrategyProduct   -   Dena Bank provides its products and services in various sectors like Personal loans, Agriculture, SME, Infrastructure, Corporate,  and Insurance etc. Price   - Dena Bank provides different types of interest on different investments by the customer.Place   - It refers to the place where the customers can buy the product and how the product reaches out to that place.
Continue . . . Promotion  - The Dena Bank proactively educates all its  customers about the new and the existing services that the bank offers.People   - People refer to the customers, employees, management and everybody else involved in it.Process   - Dena Bank has different processes to give customers best services.Physical evidance   - Dena Bank provides differnet facilities to the customers in the Branches.
HR policiesRecruitmentTrainingAdding and Developing Human Values - Staff Meeting - Brain Storming Session - Study Circle - Quality CircleStagnateExit policy
Organizational structure
SWOT  AnalysisStrengths  - Improving financial and potential to achieve business growth and profitability  - High CASA  ratio  - Improving employee productivity and business per branchWeakness - Few No. of Banches All over India - Slower pace of branch expansion - Lower business per branches - No Branches in foreign Countries
Opportunity -  Bank will be able to position itself for the new challenges posed by the Base Rate regime -  Flow of credit is expected to improve to commercial sector -  Besides RBI’s exit from stimulus packages, balance approach has insured that overall liquidity condition remains comfortable. -  All the three major components, viz. agriculture, industry and services are expected to support sustained momentum in growthThreats - Higher inflation rate - Growth of agriculture depends on monsoon - Economy largely depends on exports - Increased competition from public, private and foreign banksContinue . . .
Financial AnalysisCurrent Ratio:    - Current Ratio         =   Current Assets/Current Liabilities                                      =     57179.29     =  1.039                                              54984.88 Cash Ratio: - Cash Ratio               =   Cash + Marketable Securities                                                                                         Current liabilities                                                =   4355.03     = 0.078                                                     54984.88 Asset turnover Ratio:    - Net Asset turnover   =          Sale     =  0.079                                               Net Asset
Continue . . . Net Working Capital Ratio:  - Net Working capital Ratio   =Net working capital                                                                  Net Assets                                                 =            2194.41                                                                  57586.57 =                0.03Gross Profit Margin:- Gross Profit Margin             =        Gross Profit                                                                 Sales                                                 =           1068.10                                                               4598.99                                                 =            0.23Net Profit Margin:     - Net Profit Margin                  =          Profit after tax                                                                     Sales                                                 =             511.23        = 0.111                                                                 4598.99              
Current Position of Dena bankDena Bank stood 20th in Indian Bank sectorAssets of worth Rs. 57586.57 Crore in Financial year 2009-10Percentage increase in Business Mix in year 2009-10 over 2008-09 is 20.52%Dena Bank experienced Net Profit of Rs. 511.25 Crores in financial year 2009-10 with operating profit of Rs. 840.58 Crore in same yearPercentage increase in Net Profit in 2009-10 over 2008-09 is 20.96%
Rs. 87056 Crore of BusinessPercentage increase in Net Profit in 2009-10 over 2008-09 is 20.96%Continue . . .
Awards and significant events4th prize by RBI for  ‘Dena Jyoti’  journal3rd  prize in the competition organized by Maharashtra State Level Bankers’ Committee (Rajbhasha)The bank has designed an implemented a special scheme `Dena Shakti' for self-reliance and economic upliftment of women.The bank is also offering rural credit through self-help groups under the ‘Dena Swarozgar Credit Card Scheme’One among the few Banks to receive the World Bank loan for technological upgradation and training
CSR Activities by BankRural self employment training instituteDena lakshmi shikshan protsahan yojanaPioneer in farmer credit card : "DENA KRISHI SAKH PATRA" (DKSP)Special policy for student
ConclusionDena Bank has its business mainly in Gujarat and Chhatisgarh The bank has focused more on rural areasThe bank has started various schemes for rural population so as to help them mainly in agriculture sectorBank plans to grow the business mix and targeting the value of Rs. 360 crores which is reflected in “Goal Post 2013”Dena Bank is taking various steps to achieve this goal
Suggestions and RecommendationsDena bank is widely spread in Gujrat as compared to other states of india, so Dena Bank should look at aggressively expanding in the other states of the country.Dena bank should open their branches in foreign countries too which would help them to expand their business like some of their peer group banks like SBI,BOB etc . Instead of annual recruitment policy Dena bank should switch to half yearly recruitment policy. They should have more aggressive Marketing strategies to promote their services in different offices,organizations etc.
Differentiation StrategiesSupport agricultural sector so as to support the major population of the country in rural area.Arrangement of trainings like induction program so as to familiarize newly recruited employees to deal with people and providing right information in a right wayTrainings at managerial level are scheduled so as to sharpen their marketing skillsMarketing done by posters and pamphletsVarious activities like Dena RUDSETI have been undertaken to generate employmentBank proposes to offer 20-30 Skill Development programs
Thank You
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Presentation on dena bank

  • 1.
    ByFirst Semister MBAGroup-B2Indirainstitute of management,pune Report on Dena bank
  • 2.
    IntroductionWhat is abank?What is banking?Indian banking historyEstablishment of bankNationalization of bank
  • 3.
  • 4.
    Current Trends andTechnologiesElectronic Payment Services – E ChequesReal Time Gross Settlement (RTGS)Electronic Funds Transfer (EFT)Electronic Clearing Service (ECS)Automatic Teller Machine (ATM)Point of Sale Terminal
  • 5.
    Marketing StrategyProduct - Dena Bank provides its products and services in various sectors like Personal loans, Agriculture, SME, Infrastructure, Corporate, and Insurance etc. Price - Dena Bank provides different types of interest on different investments by the customer.Place - It refers to the place where the customers can buy the product and how the product reaches out to that place.
  • 6.
    Continue . .. Promotion - The Dena Bank proactively educates all its customers about the new and the existing services that the bank offers.People - People refer to the customers, employees, management and everybody else involved in it.Process - Dena Bank has different processes to give customers best services.Physical evidance - Dena Bank provides differnet facilities to the customers in the Branches.
  • 7.
    HR policiesRecruitmentTrainingAdding andDeveloping Human Values - Staff Meeting - Brain Storming Session - Study Circle - Quality CircleStagnateExit policy
  • 8.
  • 9.
    SWOT AnalysisStrengths - Improving financial and potential to achieve business growth and profitability - High CASA ratio - Improving employee productivity and business per branchWeakness - Few No. of Banches All over India - Slower pace of branch expansion - Lower business per branches - No Branches in foreign Countries
  • 10.
    Opportunity - Bank will be able to position itself for the new challenges posed by the Base Rate regime - Flow of credit is expected to improve to commercial sector - Besides RBI’s exit from stimulus packages, balance approach has insured that overall liquidity condition remains comfortable. - All the three major components, viz. agriculture, industry and services are expected to support sustained momentum in growthThreats - Higher inflation rate - Growth of agriculture depends on monsoon - Economy largely depends on exports - Increased competition from public, private and foreign banksContinue . . .
  • 11.
    Financial AnalysisCurrent Ratio: - Current Ratio = Current Assets/Current Liabilities = 57179.29 = 1.039 54984.88 Cash Ratio: - Cash Ratio = Cash + Marketable Securities Current liabilities = 4355.03 = 0.078 54984.88 Asset turnover Ratio:   - Net Asset turnover = Sale = 0.079 Net Asset
  • 12.
    Continue . .. Net Working Capital Ratio: - Net Working capital Ratio =Net working capital Net Assets = 2194.41 57586.57 = 0.03Gross Profit Margin:- Gross Profit Margin = Gross Profit Sales = 1068.10 4598.99 = 0.23Net Profit Margin: - Net Profit Margin = Profit after tax Sales = 511.23 = 0.111 4598.99  
  • 13.
    Current Position ofDena bankDena Bank stood 20th in Indian Bank sectorAssets of worth Rs. 57586.57 Crore in Financial year 2009-10Percentage increase in Business Mix in year 2009-10 over 2008-09 is 20.52%Dena Bank experienced Net Profit of Rs. 511.25 Crores in financial year 2009-10 with operating profit of Rs. 840.58 Crore in same yearPercentage increase in Net Profit in 2009-10 over 2008-09 is 20.96%
  • 14.
    Rs. 87056 Croreof BusinessPercentage increase in Net Profit in 2009-10 over 2008-09 is 20.96%Continue . . .
  • 15.
    Awards and significantevents4th prize by RBI for ‘Dena Jyoti’ journal3rd prize in the competition organized by Maharashtra State Level Bankers’ Committee (Rajbhasha)The bank has designed an implemented a special scheme `Dena Shakti' for self-reliance and economic upliftment of women.The bank is also offering rural credit through self-help groups under the ‘Dena Swarozgar Credit Card Scheme’One among the few Banks to receive the World Bank loan for technological upgradation and training
  • 16.
    CSR Activities byBankRural self employment training instituteDena lakshmi shikshan protsahan yojanaPioneer in farmer credit card : "DENA KRISHI SAKH PATRA" (DKSP)Special policy for student
  • 17.
    ConclusionDena Bank hasits business mainly in Gujarat and Chhatisgarh The bank has focused more on rural areasThe bank has started various schemes for rural population so as to help them mainly in agriculture sectorBank plans to grow the business mix and targeting the value of Rs. 360 crores which is reflected in “Goal Post 2013”Dena Bank is taking various steps to achieve this goal
  • 18.
    Suggestions and RecommendationsDenabank is widely spread in Gujrat as compared to other states of india, so Dena Bank should look at aggressively expanding in the other states of the country.Dena bank should open their branches in foreign countries too which would help them to expand their business like some of their peer group banks like SBI,BOB etc . Instead of annual recruitment policy Dena bank should switch to half yearly recruitment policy. They should have more aggressive Marketing strategies to promote their services in different offices,organizations etc.
  • 19.
    Differentiation StrategiesSupport agriculturalsector so as to support the major population of the country in rural area.Arrangement of trainings like induction program so as to familiarize newly recruited employees to deal with people and providing right information in a right wayTrainings at managerial level are scheduled so as to sharpen their marketing skillsMarketing done by posters and pamphletsVarious activities like Dena RUDSETI have been undertaken to generate employmentBank proposes to offer 20-30 Skill Development programs
  • 20.
  • 21.