Writing A Good Headline

Writing A Good Headline

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  A Quick Reference to Writing Attention-Grabbing Headlines by Gem Avery www.GemAvery.com Stratagem Institute of Creativation
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  I’ve been sentto TEACH you about writing good headlines. You’ll be happy to learn that writing catchy headlines is rather straight forward!!
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  Why care towrite an attention grabbing headline? • The very positioning of the headline – at the head/beginning of the text – means that it has to lead. It is the headline’s duty to make certain that it catches the eye and urges readers to read past their natural tendency to skim the line in bold and move on. • If the headline fails then the rest of the text is in vain – few will ever get to it.
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  A GOOD HeadlineShould: - Give a problem/solution combo - Inform - Raise Curiosity - Ask a Question - Refute a Well Known Fact or Practice
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  Example: Question If Iwanted to grab the readers of a marketing blog – say, I was a guest blogger. My goal would be to locate the intersection between my Creative Branding blog and the Marketing blog by working a strong headline that would combine the two sites. That might be: “What Brand of Trust Does Your Market Buy?”
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  Example: Informative If Iwanted to establish an intersection between my Creative Branding blog and a personal development blog, I would present with a powerful headline that makes it clear that the two concepts play happily together. That might be: “The Unknown Benefits of Hair Plucking”
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  Give a problem/solutioncombo Once introduced as a creative branding professional, readers of a food blog might be skeptical to take to my offerings. As so, a carefully structured headline would be needed to convince the readers that there is, indeed, an intersection between my branding blog and a food blog. Thin gumbo tips have been floating around the forums? I would capture their attention with: “A Cup of Branding Thickens Thin Gumbo”
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  Your Headline isGreat if: - Readership increases for the post - Blog subscribers increase - The Post is shared more than previously - Testimonials confirm that it was a “must read” ** Any headline that evokes such reaction, study its formula!
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  You’ll never hookthe readers’ money if they won’t read/connect with you Write spellbinding headlines!
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  By Gem Avery for Firepole Marketing Challenge www.GemAvery.com