Linkedin for the job seeker basics.ppt

Linkedin for the job seeker basics.ppt

• 1.
  LinkedIn and theJob Seeker Mark Van Baale | Doug Richards
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  New Landing Presents: LinkedInand the Job Seeker • Meet your presenters – Mark Van Baale: Kansas City Social Media Group – Doug Richards: Managing Partner; RH & Associates • Session Goal(s) – Discoverability – Credibility – Find ‘hidden’ jobs – Grow your network • Errata – No question is dumb – The agenda is yours
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  LinkedIn basics • Toearn a 100% complete profile you must have completely filled in the following – A current position – Two past positions. – Education. – Profile summary. – A profile photo. – Specialties. – At least three recommendations
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  100% complete profileview
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  LinkedIn Basics (cont.) •Your profile – It’s not your resume (snapshot of your brand) – Make it enticing (aka ‘sticky’) • Tip: if you’re stuck, recruit help from a friend – Be descriptive • How would a recruiter know you’re a fit – Size does matter • The size of your network is important but not nearly as important as having the right type of contact
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  Summary (Tell AStory)
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  LinkedIn Basics (cont.) •1st, 2nd, 3rd … home plate? – A 1st degree connection should always be someone you know well and could enthusiastically recommend – A 2nd degree connection is typically someone that you have yet had a need to connect with – A 3rd degree connection will almost always require an introduction (shortcut: join their Groups or Answer their questions) – Out of Network; you have no visibility of this person or their network. – Networks are grown by establishing trust and offering to help
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  Example of 1stdegree connection to 2nd degree connection
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  Example 2nd degreeconnection extending invitation to connect and talk in more detail
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  Exploring “Hidden JobMarket” • Company Follow • Integrated Job Search Site (SimplyHired.com) with LinkedIn • LinkedIn Groups and Answers
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  LinkedIn Basics (cont.) •Following companies and individuals – Why follow a company? • Get notified immediately of new jobs • Get notifications of recent hires and promotions • Follow their latest news – Why follow an individual? • If you’re not connected via a degree • Receive notifications about their network updates • Build a conversational profile about this potential connection • Connect with them if they work at a company you wish to work at
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  Following Companies Follow Companiesby going to a company’s profile page via Search or clicking on a person’s profile where company name displays
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  Following Companies Can choosehow often you receive updates and what types of updates you receive.
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  Following Companies You canlook at statistics about those employees on LinkedIn tied to the company you want to work for.
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  Following Companies You canview where company employees worked at before joining the company and where many went after leaving the company (Career Path)
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  Following Companies You canalso see other companies people looked to get a sense of similar companies to check out:
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  SimplyHired.com Integration with LinkedIn
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  LinkedIn Basics Q&A •You must – Create a 100% complete profile – Reserve your personal (vanity) URL – Write and request recommendations – Grow your network – quality and quantity – Follow the companies you want to work for and the individuals you want to work with