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LinkedIn Basics Presentation
This document provides an overview of LinkedIn basics and statistics. It begins with key facts about LinkedIn's popularity among companies for recruiting and its large user base. Specific steps are outlined for setting up an effective LinkedIn profile, including adding a professional photo, customizing the headline and summary, and gaining connections. The presentation emphasizes engaging on LinkedIn through groups and endorsements in order to strengthen one's professional network and opportunities. Resources from the career center are also highlighted.
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LinkedIn Basics Presentation
- 1. Presented by BobNealon, Career Coach North Campus Career Center LinkedIn Basics
- 2. Did you knowthat over 90% of companies use LinkedIn to recruit? 93% in of 2012 (up from 78% in 2010) Source: Sprout Social
- 3. Meaningful LinkedIn Statistics Source:LinkedIn • 347 million LinkedIn users (as of February 2015); 111 million LinkedIn users in the United States. LinkedIn is growing at a rate of 2 new users per second • 40 % of LinkedIn users check in daily • 13 % of LinkedIn users are millennials (15-34 years of age) • LinkedIn user is 11 times more likely to have profile viewed if there is a profile photo • A average LinkedIn user has 930 connections • Average user spends 17 minutes a month using LinkedIn
- 4. Other LinkedIn Statistics Source:LinkedIn • LinkedIn has users in over 200 countries and territories • LinkedIn had over $2.2 billion in revenue in 2014 • 41 % of millionaires use LinkedIn • LinkedIn launched in May 2003 • 30,000 long form posts published each week • LinkedIn’s goal is to have 3 billion registered users
- 5. Social media ispowerful, but be careful what you post because…. Source: Sprout Social • 3 of 4 hiring managers check candidates social media profiles • 1 of 3 employers rejected candidates based on something they found in their social media profiles • 78 % of recruiters disapproved of references to illegal drug usage • 67 % of recruiters reacted negatively on a social media post of a sexual nature
- 6. Message to you…. •Use social media, but be careful what you post • Set strong privacy controls to social media profiles, especially Facebook Don’t do this
- 7. Questions for you •How many of you have an active LinkedIn profile? • How many of you have a profile at the 100% completeness level? • How many of you have a LinkedIn profile picture? Is it professional? • How many of you have over 100 connections? • How many of you have joined groups in your targeted industry/field? • How many of you have customized your LinkedIn profile URL?
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- 9. Step #1: EstablishAccount 1. Enter name (first, last) 2. Enter e-mail address 3. Establish password
- 10. Step #2: BuildProfile 1. Upload a professional photo (headshot) • Dress professionally/appropriately – consistent with occupation • Good quality photo – clear • Appropriate background • Good smile, exuding confidence • Keep it simple (no pets, other people) • Select a recent photo • Be consistent (use photo across social media platforms)
- 11. Step # 2:Build Profile (cont’d) 2. Develop a skills based headline, not job titles • Example: ExperiencedTransportation Executive,Web Designer and InformationArchitect,Visionary Entrepreneur and Investor
- 12. Step # 2:Build Profile (cont’d) 3. Develop a strong summary (who you are and what you do) • Tell a story – what do you want others to know about you. A strong summary should highlight your value. • Highlight key skills in story – indicate your “signature” skill areas; should be related to your targeted job/occupation
- 13. Step # 2:Build Profile (cont’d) 4. Add your professional experience • Can mirror your resume, but does not have to read exactly like the resume. • Develop a brief position overview and highlight your accomplishments
- 14. Step # 2:Build Profile (cont’d) 5. Add Education 6. AddVolunteer Efforts 7. Add your contact me preferences 8. Add links to other social media profiles 9. Start to join groups and participate in discussion
- 15. Other Suggestions • JoinGroups and participate in discussions – contribute your expertise when you can and offer your expertise where you can • Ask others to connect – target individuals and send a customized invitation • Set up your Skills so others can endorse your skills • Ask your network to offer recommendations (don’t be afraid to ask those you’ve worked with to do this for you – reciprocate when you can)
- 16. Other Suggestions • Customizeyour LinkedIn profile URL
- 17. Other Suggestions You willhave this: www.linkedin.com/in/bobnealon instead of www.linkedin.com/pub/bob-nealon/32/366/233b234
- 18. Other Suggestions • Takeadvantage of LinkedIn free learning webinars available through the Help Center
- 19. Reminder: Broward College Resources •Your North Campus Career Center Staff • ResumeWriting, Interviewing, Job Search Strategy, and more • AssessmentTools including Career Coach and FOCUS 2 • Internship EDGE • Student job bank @ www.broward.edu/ccn
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- 21. Contact me foran appointment My Contact Information: Bob Nealon Career Coach Specialist Broward College – North Campus Building 46, Room 238 (Career Center) Phone: (954) 201-2270 E-Mail: RNealon@broward.edu Connect with me through LinkedIn @ www.linkedin.com/in/BobNealon
- 22. Thank you forattending!