INDIVIDUAL PRACTICE
Corporate Entrepreneurship
Delivery
JULIAN SANTAMARIA
CORPORATE ENTREPRENEURSHIP
DECEMBER 2023
Table of Contents
1. Introduction........................................................................................................................................2
2. Interviews...........................................................................................................................................3
3. Analysis and Conclusions....................................................................................................................6
4. Reflection............................................................................................................................................8
1. Introduction
In an era marked by dynamic market landscapes and rapid technological advancements, the
imperative for organizational innovation has never been more critical. This report delves
into the innovation culture of a traditional Colombian company, seeking to understand the
prevailing attitudes towards intrapreneurship, risk, and adaptability. Through insightful
interviews with three diverse team members across different hierarchical levels, we explore
the company's stance on supporting innovative initiatives, the flexibility offered to
employees, and the accessibility of resources for experimental projects.
Our analysis reveals a corporate environment characterized by a strong adherence to
tradition, bureaucratic processes, and a cautious approach towards risk. The company's
emphasis on stability and hierarchical structures poses challenges to fostering a culture that
embraces change and creative thinking. This report not only sheds light on the current state
of the organization but also proposes reflections and recommendations for cultivating a
more innovative and adaptive ethos.
As we navigate through the nuanced responses of our interviewees – Ana García, Luis
Rodríguez, and Sofia Medina – we unravel the intricacies of a corporate culture at the
crossroads of tradition and innovation. The insights gleaned from their perspectives form
the foundation for a thoughtful analysis, offering key considerations for organizational
leaders and change agents who aspire to cultivate a culture that thrives on ingenuity and
resilience.
This report serves as a guide for organizations seeking to bridge the gap between tradition
and innovation, offering practical reflections and recommendations to inspire a cultural
transformation that aligns with the demands of a dynamic business landscape.
2. Interviews.
i. Ana García
Age: 32
Position: Marketing Specialist
Responses:
a) Does your company support those individuals who want to be intrapreneurs?
Ana: "I think they appreciate innovation, but it's not easy to get support for
bold ideas. There's a lot of bureaucracy."
b) Does your company offer facilities so that intrapreneurs can work on their
projects?
Ana: "Not really. We're expected to focus on our assigned tasks. It's hard to
find time or resources for side projects."
c) Are people allowed to do their jobs “in their own way”, or do they constantly
have to explain their actions and request “permission” to do them?
Ana: "We have to stick to the established processes. Any deviation requires
layers of approvals, which slows things down."
d) Has your company developed quick and informal ways to access resources
related to new ideas?
Ana: "No, it's quite a formal process. You need to go through the proper
channels, and it takes time."
e) Has your company developed administration systems to manage several
products and small experimental businesses?
Ana: "Not that I'm aware of. Our systems are more geared towards managing
established products."
f) Is your company not against facing and assuming risks, and tolerating
mistakes?
Ana: "Risk-taking is not encouraged. Mistakes are often met with scrutiny,
which creates a fear of failure."
g) Can your company decide to attempt a project or experiment, though this may
take a long time or create some type of uncertainty?
Ana: "Decisions take time, and uncertainty is usually a concern. They prefer
sticking to what's proven."
h) Are individuals in your company more involved in new ideas, or are they only
trying to defend their current position?
Ana: "Defending the current position is more common. People are hesitant to
disrupt the status quo."
i) Is it easy to make autonomous and interdisciplinary teams in your corporate
environment?
Ana: "Not really. There's a rigid structure, and forming teams outside the
established hierarchy is a challenge."
j) Do intrapreneurs tend to create “monopolies”, or are they free to use
resources from other divisions and make external alliances?
Ana: "Accessing resources from other divisions is tough. External alliances are
even harder due to the corporate culture."
ii. Luis Rodríguez:
Age: 45
Position: Operations Manager
Responses:
a) Does your company support those individuals who want to be intrapreneurs?
Luis: "There's some openness, but it depends on the nature of the innovation.
Operational efficiency is more emphasized."
b) Does your company offer facilities so that intrapreneurs can work on their
projects?
Luis: "Not explicitly. We're more focused on streamlining current processes
rather than exploring new projects."
c) Are people allowed to do their jobs “in their own way”, or do they constantly
have to explain their actions and request “permission” to do them?
Luis: "Within the operational framework, there's some flexibility. But major
changes require approvals."
d) Has your company developed quick and informal ways to access resources
related to new ideas?
Luis: "It's a formal process. Resources need to be allocated through established
channels."
e) Has your company developed administration systems to manage several
products and small experimental businesses?
Luis: "Not particularly. Administration is geared towards optimizing current
products and services."
f) Is your company not against facing and assuming risks, and tolerating
mistakes?
Luis: "There's caution regarding risks. Mistakes are tolerated to some extent,
but there's scrutiny."
g) Can your company decide to attempt a project or experiment, though this may
take a long time or create some type of uncertainty?
Luis: "Decisions take time, and uncertainty is a concern. Operational stability is
a priority."
h) Are individuals in your company more involved in new ideas, or are they only
trying to defend their current position?
Luis: "Defending current positions is more common. Stability is a key focus."
i) Is it easy to make autonomous and interdisciplinary teams in your corporate
environment?
Luis: "Not particularly. Teams are usually structured according to the
hierarchy."
j) Do intrapreneurs tend to create “monopolies”, or are they free to use
resources from other divisions and make external alliances?
Luis: "Resource sharing is not common. Divisions operate somewhat
independently."
iii. Sofia Medina:
a) Does your company support those individuals who want to be intrapreneurs?
Sofia: "I think there's potential support, but it's not very clear. The emphasis is
on assigned tasks."
b) Does your company offer facilities so that intrapreneurs can work on their
projects?
Sofia: "Not really. Our workload is pretty structured, and there's limited time
for side projects."
c) Are people allowed to do their jobs “in their own way”, or do they constantly
have to explain their actions and request “permission” to do them?
Sofia: "There's some flexibility, but major deviations need approvals."
d) Has your company developed quick and informal ways to access resources
related to new ideas?
Sofia: "It's a formal process. You need to go through the proper channels for
resources."
e) Has your company developed administration systems to manage several
products and small experimental businesses?
Sofia: "I don't think so. Our systems are more focused on the current projects."
f) Is your company not against facing and assuming risks, and tolerating
mistakes?
Sofia: "Risk-taking isn't strongly encouraged. Mistakes are met with scrutiny."
g) Can your company decide to attempt a project or experiment, though this may
take a long time or create some type of uncertainty?
Sofia: "Decisions take time, and uncertainty is a concern. Quick experiments
are not common."
h) Are individuals in your company more involved in new ideas, or are they only
trying to defend their current position?
Sofia: "Defending current positions is more common. Innovation is not a top
priority."
i) Is it easy to make autonomous and interdisciplinary teams in your corporate
environment?
Sofia: "Not really. The structure is quite rigid."
j) Do intrapreneurs tend to create “monopolies”, or are they free to use
resources from other divisions and make external alliances?
Sofia: "Accessing resources from other divisions is tough. External alliances are
not common due to the corporate culture."
3. Analysis and Conclusions.
Based on the responses gathered from the interviews with Ana García, Luis Rodríguez, and
Sofia Medina, several trends and patterns emerge, providing insights into the innovation
culture within the company:
i. Limited Support for Intrapreneurs:
 The company appears to have limited explicit support for individuals who
want to be intrapreneurs. Innovation is not strongly encouraged, and there
seems to be a preference for maintaining the status quo.
ii. Bureaucratic Processes:
 Bureaucracy and formal processes are significant hurdles for individuals with
innovative ideas. The need for approvals and adherence to established
channels can stifle creativity and slow down the implementation of new
projects.
iii. Lack of Resources and Facilities:
 There is a lack of dedicated facilities and resources for intrapreneurs to work
on their projects. The existing systems seem geared more towards managing
current products rather than fostering experimental initiatives.
iv. Caution and Risk Aversion:
 The company culture tends to be cautious and risk-averse. There is a
reluctance to embrace uncertainty, and mistakes are met with scrutiny,
creating an environment that may discourage risk-taking and
experimentation.
v. Emphasis on Stability and Current Positions:
 Employees, including those at different levels of the hierarchy, express a
focus on defending current positions and maintaining stability rather than
actively engaging in new ideas and initiatives.
vi. Limited Interdisciplinary Collaboration:
 The organizational structure appears rigid, making it challenging to form
autonomous and interdisciplinary teams. Collaboration outside established
hierarchies is not encouraged.
vii. Resource Sharing Challenges:
 Accessing resources from other divisions is challenging, indicating a lack of a
collaborative mindset within the company. External alliances for innovation
purposes are also not common.
Conclusion: The company's innovation culture seems to be constrained by a traditional and
risk-averse approach. There is a need for a cultural shift towards fostering creativity,
embracing risk, and providing more support for intrapreneurs. Encouraging a more flexible
and dynamic work environment, streamlining bureaucratic processes, and promoting a
culture of learning from mistakes could contribute to a more innovative and adaptive
organizational culture. Additionally, the company might benefit from reevaluating resource
allocation processes to facilitate the exploration of new ideas and collaborative efforts
across different divisions.
4. Reflection.
The analysis of the interviews reveals a company culture that is entrenched in tradition,
marked by bureaucratic processes, risk aversion, and a focus on stability. While these
characteristics may have contributed to the company's historical success in certain areas,
they also pose challenges for fostering innovation and adapting to rapidly changing business
environments.
Reflection:
i. Cultural Inertia:
 The company exhibits a strong cultural inertia, where established norms and
processes take precedence over adaptability. Breaking away from this inertia
will require a deliberate and sustained effort to instill a more innovative
mindset throughout the organization.
ii. Balancing Stability and Innovation:
 Striking a balance between maintaining stability and fostering innovation is
crucial. While stability ensures continuity and reliability, innovation is
essential for long-term growth and relevance in dynamic markets. Finding
this equilibrium will be key to the company's future success.
iii. Leadership Role:
 Leadership plays a pivotal role in shaping the culture of an organization.
Leaders should actively champion a culture of innovation, encouraging
experimentation, and providing the necessary support and resources for
intrapreneurs to thrive.
iv. Bridging Hierarchical Gaps:
 The rigid hierarchy within the company poses a challenge to interdisciplinary
collaboration. Efforts should be made to bridge hierarchical gaps and
encourage open communication across all levels. Creating platforms for
idea-sharing and feedback can help break down silos.
v. Learning from Mistakes:
 A culture that tolerates and learns from mistakes is vital for fostering
innovation. Employees need to feel safe taking calculated risks without the
fear of severe consequences. Embracing failure as a part of the learning
process can pave the way for more creative and bold initiatives.
vi. Resource Allocation and Collaboration:
 Resource allocation processes should be reevaluated to facilitate innovation.
Cross-functional teams and collaboration between different divisions should
be encouraged to tap into diverse expertise and perspectives. This may
require a shift in how resources are traditionally allocated and shared.
vii. Employee Engagement:
 Engaging employees at all levels in the innovation process is essential.
Creating a culture where employees feel empowered to contribute ideas and
are recognized for their innovative efforts can fuel a more dynamic and
forward-thinking work environment.
viii. Cultural Transformation:
 Transforming a traditional culture into an innovative one is a gradual process
that requires commitment and persistence. It involves reshaping beliefs,
behaviors, and processes. The company should consider implementing
training programs, workshops, and initiatives that promote innovation and
provide tools for employees to think creatively.
In summary, the analysis calls for a comprehensive reflection on the company's current
state and a strategic vision for fostering a more innovative culture. The company should not
only recognize the need for change but also actively work towards creating an environment
that values and encourages innovation at every level.

JS INDIVIDUAL PRACTICE DELIVERY.docx

  • 1.
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  • 3.
    Table of Contents 1.Introduction........................................................................................................................................2 2. Interviews...........................................................................................................................................3 3. Analysis and Conclusions....................................................................................................................6 4. Reflection............................................................................................................................................8 1. Introduction In an era marked by dynamic market landscapes and rapid technological advancements, the imperative for organizational innovation has never been more critical. This report delves into the innovation culture of a traditional Colombian company, seeking to understand the
  • 4.
    prevailing attitudes towardsintrapreneurship, risk, and adaptability. Through insightful interviews with three diverse team members across different hierarchical levels, we explore the company's stance on supporting innovative initiatives, the flexibility offered to employees, and the accessibility of resources for experimental projects. Our analysis reveals a corporate environment characterized by a strong adherence to tradition, bureaucratic processes, and a cautious approach towards risk. The company's emphasis on stability and hierarchical structures poses challenges to fostering a culture that embraces change and creative thinking. This report not only sheds light on the current state of the organization but also proposes reflections and recommendations for cultivating a more innovative and adaptive ethos. As we navigate through the nuanced responses of our interviewees – Ana García, Luis Rodríguez, and Sofia Medina – we unravel the intricacies of a corporate culture at the crossroads of tradition and innovation. The insights gleaned from their perspectives form the foundation for a thoughtful analysis, offering key considerations for organizational leaders and change agents who aspire to cultivate a culture that thrives on ingenuity and resilience. This report serves as a guide for organizations seeking to bridge the gap between tradition and innovation, offering practical reflections and recommendations to inspire a cultural transformation that aligns with the demands of a dynamic business landscape. 2. Interviews. i. Ana García Age: 32 Position: Marketing Specialist Responses: a) Does your company support those individuals who want to be intrapreneurs? Ana: "I think they appreciate innovation, but it's not easy to get support for bold ideas. There's a lot of bureaucracy." b) Does your company offer facilities so that intrapreneurs can work on their projects? Ana: "Not really. We're expected to focus on our assigned tasks. It's hard to find time or resources for side projects." c) Are people allowed to do their jobs “in their own way”, or do they constantly have to explain their actions and request “permission” to do them?
  • 5.
    Ana: "We haveto stick to the established processes. Any deviation requires layers of approvals, which slows things down." d) Has your company developed quick and informal ways to access resources related to new ideas? Ana: "No, it's quite a formal process. You need to go through the proper channels, and it takes time." e) Has your company developed administration systems to manage several products and small experimental businesses? Ana: "Not that I'm aware of. Our systems are more geared towards managing established products." f) Is your company not against facing and assuming risks, and tolerating mistakes? Ana: "Risk-taking is not encouraged. Mistakes are often met with scrutiny, which creates a fear of failure." g) Can your company decide to attempt a project or experiment, though this may take a long time or create some type of uncertainty? Ana: "Decisions take time, and uncertainty is usually a concern. They prefer sticking to what's proven." h) Are individuals in your company more involved in new ideas, or are they only trying to defend their current position? Ana: "Defending the current position is more common. People are hesitant to disrupt the status quo." i) Is it easy to make autonomous and interdisciplinary teams in your corporate environment? Ana: "Not really. There's a rigid structure, and forming teams outside the established hierarchy is a challenge." j) Do intrapreneurs tend to create “monopolies”, or are they free to use resources from other divisions and make external alliances? Ana: "Accessing resources from other divisions is tough. External alliances are even harder due to the corporate culture." ii. Luis Rodríguez: Age: 45 Position: Operations Manager Responses: a) Does your company support those individuals who want to be intrapreneurs? Luis: "There's some openness, but it depends on the nature of the innovation. Operational efficiency is more emphasized." b) Does your company offer facilities so that intrapreneurs can work on their projects?
  • 6.
    Luis: "Not explicitly.We're more focused on streamlining current processes rather than exploring new projects." c) Are people allowed to do their jobs “in their own way”, or do they constantly have to explain their actions and request “permission” to do them? Luis: "Within the operational framework, there's some flexibility. But major changes require approvals." d) Has your company developed quick and informal ways to access resources related to new ideas? Luis: "It's a formal process. Resources need to be allocated through established channels." e) Has your company developed administration systems to manage several products and small experimental businesses? Luis: "Not particularly. Administration is geared towards optimizing current products and services." f) Is your company not against facing and assuming risks, and tolerating mistakes? Luis: "There's caution regarding risks. Mistakes are tolerated to some extent, but there's scrutiny." g) Can your company decide to attempt a project or experiment, though this may take a long time or create some type of uncertainty? Luis: "Decisions take time, and uncertainty is a concern. Operational stability is a priority." h) Are individuals in your company more involved in new ideas, or are they only trying to defend their current position? Luis: "Defending current positions is more common. Stability is a key focus." i) Is it easy to make autonomous and interdisciplinary teams in your corporate environment? Luis: "Not particularly. Teams are usually structured according to the hierarchy." j) Do intrapreneurs tend to create “monopolies”, or are they free to use resources from other divisions and make external alliances? Luis: "Resource sharing is not common. Divisions operate somewhat independently." iii. Sofia Medina: a) Does your company support those individuals who want to be intrapreneurs? Sofia: "I think there's potential support, but it's not very clear. The emphasis is on assigned tasks." b) Does your company offer facilities so that intrapreneurs can work on their projects?
  • 7.
    Sofia: "Not really.Our workload is pretty structured, and there's limited time for side projects." c) Are people allowed to do their jobs “in their own way”, or do they constantly have to explain their actions and request “permission” to do them? Sofia: "There's some flexibility, but major deviations need approvals." d) Has your company developed quick and informal ways to access resources related to new ideas? Sofia: "It's a formal process. You need to go through the proper channels for resources." e) Has your company developed administration systems to manage several products and small experimental businesses? Sofia: "I don't think so. Our systems are more focused on the current projects." f) Is your company not against facing and assuming risks, and tolerating mistakes? Sofia: "Risk-taking isn't strongly encouraged. Mistakes are met with scrutiny." g) Can your company decide to attempt a project or experiment, though this may take a long time or create some type of uncertainty? Sofia: "Decisions take time, and uncertainty is a concern. Quick experiments are not common." h) Are individuals in your company more involved in new ideas, or are they only trying to defend their current position? Sofia: "Defending current positions is more common. Innovation is not a top priority." i) Is it easy to make autonomous and interdisciplinary teams in your corporate environment? Sofia: "Not really. The structure is quite rigid." j) Do intrapreneurs tend to create “monopolies”, or are they free to use resources from other divisions and make external alliances? Sofia: "Accessing resources from other divisions is tough. External alliances are not common due to the corporate culture." 3. Analysis and Conclusions. Based on the responses gathered from the interviews with Ana García, Luis Rodríguez, and Sofia Medina, several trends and patterns emerge, providing insights into the innovation culture within the company: i. Limited Support for Intrapreneurs:
  • 8.
     The companyappears to have limited explicit support for individuals who want to be intrapreneurs. Innovation is not strongly encouraged, and there seems to be a preference for maintaining the status quo. ii. Bureaucratic Processes:  Bureaucracy and formal processes are significant hurdles for individuals with innovative ideas. The need for approvals and adherence to established channels can stifle creativity and slow down the implementation of new projects. iii. Lack of Resources and Facilities:  There is a lack of dedicated facilities and resources for intrapreneurs to work on their projects. The existing systems seem geared more towards managing current products rather than fostering experimental initiatives. iv. Caution and Risk Aversion:  The company culture tends to be cautious and risk-averse. There is a reluctance to embrace uncertainty, and mistakes are met with scrutiny, creating an environment that may discourage risk-taking and experimentation. v. Emphasis on Stability and Current Positions:  Employees, including those at different levels of the hierarchy, express a focus on defending current positions and maintaining stability rather than actively engaging in new ideas and initiatives. vi. Limited Interdisciplinary Collaboration:  The organizational structure appears rigid, making it challenging to form autonomous and interdisciplinary teams. Collaboration outside established hierarchies is not encouraged. vii. Resource Sharing Challenges:  Accessing resources from other divisions is challenging, indicating a lack of a collaborative mindset within the company. External alliances for innovation purposes are also not common. Conclusion: The company's innovation culture seems to be constrained by a traditional and risk-averse approach. There is a need for a cultural shift towards fostering creativity, embracing risk, and providing more support for intrapreneurs. Encouraging a more flexible and dynamic work environment, streamlining bureaucratic processes, and promoting a culture of learning from mistakes could contribute to a more innovative and adaptive organizational culture. Additionally, the company might benefit from reevaluating resource allocation processes to facilitate the exploration of new ideas and collaborative efforts across different divisions.
  • 9.
    4. Reflection. The analysisof the interviews reveals a company culture that is entrenched in tradition, marked by bureaucratic processes, risk aversion, and a focus on stability. While these characteristics may have contributed to the company's historical success in certain areas, they also pose challenges for fostering innovation and adapting to rapidly changing business environments. Reflection: i. Cultural Inertia:  The company exhibits a strong cultural inertia, where established norms and processes take precedence over adaptability. Breaking away from this inertia will require a deliberate and sustained effort to instill a more innovative mindset throughout the organization. ii. Balancing Stability and Innovation:  Striking a balance between maintaining stability and fostering innovation is crucial. While stability ensures continuity and reliability, innovation is essential for long-term growth and relevance in dynamic markets. Finding this equilibrium will be key to the company's future success. iii. Leadership Role:  Leadership plays a pivotal role in shaping the culture of an organization. Leaders should actively champion a culture of innovation, encouraging experimentation, and providing the necessary support and resources for intrapreneurs to thrive. iv. Bridging Hierarchical Gaps:  The rigid hierarchy within the company poses a challenge to interdisciplinary collaboration. Efforts should be made to bridge hierarchical gaps and encourage open communication across all levels. Creating platforms for idea-sharing and feedback can help break down silos. v. Learning from Mistakes:  A culture that tolerates and learns from mistakes is vital for fostering innovation. Employees need to feel safe taking calculated risks without the fear of severe consequences. Embracing failure as a part of the learning process can pave the way for more creative and bold initiatives.
  • 10.
    vi. Resource Allocationand Collaboration:  Resource allocation processes should be reevaluated to facilitate innovation. Cross-functional teams and collaboration between different divisions should be encouraged to tap into diverse expertise and perspectives. This may require a shift in how resources are traditionally allocated and shared. vii. Employee Engagement:  Engaging employees at all levels in the innovation process is essential. Creating a culture where employees feel empowered to contribute ideas and are recognized for their innovative efforts can fuel a more dynamic and forward-thinking work environment. viii. Cultural Transformation:  Transforming a traditional culture into an innovative one is a gradual process that requires commitment and persistence. It involves reshaping beliefs, behaviors, and processes. The company should consider implementing training programs, workshops, and initiatives that promote innovation and provide tools for employees to think creatively. In summary, the analysis calls for a comprehensive reflection on the company's current state and a strategic vision for fostering a more innovative culture. The company should not only recognize the need for change but also actively work towards creating an environment that values and encourages innovation at every level.