IT4IT - The Full Story for Digital Transformation - Part 1

Digital Transformation
&
KNOWLEDGE QUOTA

“Mohamed Zakarya
Enterprise Architect
Bio

IT4IT – Part I
let’s Play A Game !!

Course Content
▷ Overview
▷ IT4IT™ Standard Introduction
▷ Basic Concepts
▷ IT4IT™ Core
▷ Strategy to Portfolio (S2P) Value Stream
▷ Requirement to Deploy (R2D) Value Stream
▷ Request to Fulfill (R2F) Value Stream
▷ Detect to Correct (D2C) Value Stream
▷ IT4IT Implementation Approach

1 Overview
▷ Business Transformation
▷ IT Management current challenges
▷ IT Management Target Solution

Quick Overview
Business Transformation

IT as Business Enabler
IT role in the business is become enabler not just support
function

IT as Business Enabler – Business Case
Competitive Advantage
Increase Productivity
Drive Innovation

Business = IT - (Digital Enterprise)

Business Transformation Pillars

Business Transformation Pillars
1. Enterprise Transformation
Focuses on transforming the Operating Model of an enterprise .
- Focuses on customer facing areas of business and the extended enterprise
- Transforming the Business Model of a company (Customer Value proposition)
2. Digital Transformation
3. IT Functional Transformation
- How work gets done inside IT dept within an enterprise
- Transforms the IT Operating Model
4. Technology Innovation
Enabler of the above transformations

Digital Transformation + IT Function Transformation - for IT Organization
Transformation For IT Enterprise or IT Function within Enterprise

End to End Value Chain – Supply chain management

End to End Value Chain – Manage the Business of IT

Management Business of IT
IT4IT (or IT for the IT function) refers to all the capabilities
you need to manage IT services throughout its entire lifecycle

Interactions between Business and IT
Examples of Interactions between Business and IT

IT Organization as a Service Broker
Service Broker and Integrator

IT Management
Current Challenges

IT Management - Spaghetti
You may have modern technology streams , but without Well Management you still ..!

Growing Capability Gap within the IT Function
Capability Gap

Lacking End-to-End Workflows
disorganized handovers from business to the IT function

IT Management Challenges – Information Maze
Difficult to find information and data to support decision-making

IT Management Challenges – Unclear Interaction channels
No Consolidated self-service portal to interact with IT Organization
There are many different unclear channels to order , report incident , ask for help ,
etc.

IT Management Challenges – IT Administrations out of date
Administration tools are not up-to-date
Like CMDB , License , Contract Management , etc.

IT Management Challenges – lack of integrated IT Service Catalog
Lack of Integrated IT Service Catalog

IT Management Challenges – more gaps & Issues
- Large amount of unplanned activities ( Ad hoc )
- No single repository for entire service/application portfolio
- No Agreed unified IT Management Architecture
- High cost to maintain and implement IT Management Tools
- Huge amount of waste due to rework and overcapacity
- And MORE ..

Solution - Connecting Dots
Connecting Dots #

Solution - Connecting Dots
Building a Common Information Model for IT Function

Solution - Connecting Dots with Reference Architecture

2 IT4IT™ Standard Introduction
▷ Language for Digital Transformation
▷ What is IT4IT ?
▷ IT4IT Success Stories

IT4IT: A Language for Digital Transformation
The journey to the Digital Enterprise requires a strategy
Service Model
approach
enables effective
IT Portfolio
Management
Standards-based
operating model
shifts IT effort to
value delivery
Supports
transition to
Agile, Lean IT,
DevOps, ..
The Value Chain
model supports
end-to-end focus
on business
outcomes

What is IT4IT ?
Standard reference architecture for managing the business of IT
Uses a value chain approach to create a model of the functions that IT performs

IT4IT - Next generation IT management
Efficiency
Agility
Efficiency
Agility
- Faster time to market
- Supports transparency
- Value based controls
- Pay as you go pricing model
- Catalog offerings
- Transparent pricing
- Strategy alignment to value
- Respond to market changes
- Reduce risk
- Respond to customer demand
- Fast issue resolution
- Feedback sets strategy

IT4IT Success Stories
• Simplified
complex IT
process and tool
landscape
• Improved
governance
• Reduced number
of IT vendors
Shell
• Bridged both IT and
business silos
• Enabled genuine
collaboration on
business function
automation
• Better time to
market
Rabobank
• Applied Value
Chain thinking to IT
management.
• Increased
automation in IT
operations
Exxon Mobil
• Cut vendor
management
overhead
• Reduced IT spend
• Retired ~130
applications
Safeway
• Moved to shorter
planning cycles
• Introduced
continuous build
and deploy
• Managing and
controlling service
consumption
FedEx

3 Basic Concepts
▷ IT Value Chain & Value Streams
▷ Value Stream Activities
▷ IT4IT four Pillars
▷ IT4IT & Other Frameworks

Value Chain
Classification scheme for the complete set of primary and supporting activities
that contribute to the lifecycle of creating net value of a market offering.
Value chain concept is derived from Michael Porter’s book Competitive Advantage

IT Value Chain Definition
Classification scheme for set of primary and supporting activities that contribute to the
overall lifecycle of creating net value of a product or service offering provided by or
through the IT function.
+

IT Value Chain Definition – ITIL V4 Cheating Model 
ITIL V4 – Value Chain New Model from Demand 2 Value
+

Value Stream Definition
Key activities for a Separated area within the IT Value Chain where some unit of net
value is created or added to the service as it progresses through its lifecycle

IT Value Streams & Service Model Mapping
Service Lifecycle through Value Streams

Basic Concepts
Value Streams Activities

Strategy to Portfolio Activities
[S2P]

Requirement to Deploy Activities
[R2D]

Request to Fulfill Activities
[R2F]

Detect to Correct Activities
[D2C]

Basic Concepts
IT4IT four Pillars

IT4IT four Pillars
Service
Model
How services
should be
managed in
the portfolio
Functional
Model
What IT
management
systems need to be
automated to
support IT activities
Integration
Model
How processes,
data, systems
need to be
connected to
deliver business
value
Information
Model
What
information
we need to
operate IT

IT4IT four Pillars – 1. Service Model
The Service Model captures, connects, and
maintains these service lifecycle attributes as
the service progresses through its lifecycle.
Ensure end-to-end traceability of a service
from concept to instantiation and
consumption.

IT4IT four Pillars – 2. Functional Model
Data Flows in the IT4IT Reference Architecture Example
Engagement Experience Portal Functional Component Example
- Essential building blocks which create or consume data objects
- Functional Components Aligned with the appropriate value streams.
- Context for functional components starts with an IT “capability”

IT4IT four Pillars – 3. Information Model
Data Objects and Relationships Example
- Each value stream produces and/or consumes data that together represents all
of information required to control activities that advance a service through its lifecycle
- comprises the set of service lifecycle data objects and their relationships

IT4IT four Pillars – 4. Integration Model
Engagement and Insight Information Flow Integration Example
1. System of record integrations (SOR) : Data-Centric Integration
2. System of engagement integrations (SOE) : Experience-Centric Integration
3. System of insight integrations (SOI) : Intelligence , Analytics , KPI-Centric Integration

Basic Concepts
IT4IT & Other Frameworks

IT4IT Value Streams & Other Frameworks

“Bigger Picture” for Managing IT

Make IT flow
Provide a single backlog for all IT tasks

4 IT4IT™ Reference Architecture Core
▷ IT4IT Reference Architecture Levels Overview
▷ IT4IT Reference Architecture Level 1

IT4IT Reference Architecture Levels

IT4IT Reference Architecture
Level 1

Reference Architecture Level 1 Class Model

Reference Architecture Level 1 Notation

Functional Component to Data Object Notation

Service Lifecycle Data Objects Notation

Level 2

Reference Architecture Level 2 – Sample D2C

System of Record (SoR) Integration

System of Engagement (SoE) Integration

Level 3

Reference Architecture Level 3 - Scenario

Reference Architecture Level 3 – Essential Attributes
Essential Attributes Example

Reference Architecture Level 3 – Essential Services
Essential Services Example

Reference Architecture Level 3 Notation

Thanks!
Any questions?
You can find me at:
eng.mohamedzakarya@gmail.com
Mohamed Zakarya Abdelgawad

IT4IT - The Full Story for Digital Transformation - Part 1

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